Startup Toolkit

5 Simple Ways to Prepare Your Personal Finances for a Recession

5 Simple Ways to Prepare Your Personal Finances for a Recession

Samiksha Jain November 5, 2022

The economy in the U.S. is crumbling, and many are predicting a recession that could be on par with the Great Depression or worse. Around the world, inflation is soaring, and we can all feel the ground shifting—and with it, so are our finances and investments. Many people are anxious about inflation and sweating over making the right decisions to ensure their financial security when the economy gets sour.

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Top 3 Worst PR Crises in Recent History

Top 3 Worst PR Crises in Recent History

Kamya Pandey November 4, 2022

If the Try Guys situation taught us anything, it was that even the people with the most squeaky-clean images could land up in a public relations (PR) crisis at some point in their careers. And it doesn’t just have to be a cheating scandal as it was in their case. PR crises can arise from anything—a problem with your product, an unsavory reply to a customer’s tweet or even a bad advertising campaign.

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5 HR Tech Startups That Help Simplify Workplace Management

5 HR Tech Startups That Help Simplify Workplace Management

Kamya Pandey November 3, 2022

A lot has changed about how we work in the past couple of years. According to LinkedIn, 95 job applications are submitted every minute on their platform. Each company’s human resource (HR) department clearly has a lot of work cut out for them when it comes to finding suitable candidates. Besides culling out prospective candidates, HR departments have a lot of other responsibilities, such as monitoring employee performance and maintaining workplace culture.

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Why Startup Runway Is Important and How You Can Optimize It

Why Startup Runway Is Important and How You Can Optimize It

Kamya Pandey November 1, 2022

What is more difficult than launching a startup? Keeping it up and running. A new business always has a ticking clock to either make it big or close up shop. As of 2021, about 20% of startups would shut down within the first year of operation. One of the biggest reasons a startup ends up shutting down is the lack of funds. It is precisely why it is essential to know what your startup runway looks like.

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5 Lessons from ex-British PM Liz Truss’s Chaotic Leadership

5 Lessons from ex-British PM Liz Truss’s Chaotic Leadership

Alinda Gupta October 30, 2022

If you haven’t been living under a metaphorical rock, you must have heard all about Britain’s political drama and British media’s unhinged demolition of the people involved (watch: BBC’s hilarious Instagram reel about Liz Truss’s leadership). Many recent British leaders have become infamous for their rather ungraceful exits. In September, Boris Johnson stepped down in a similar fashion, facing pressure from the people after his many scandals got him undone.

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A Look At Some of the Upcoming Fashion Projects

A Look At Some of the Upcoming Fashion Projects

Kamya Pandey October 28, 2022

Earlier this month, Bella Hadid stunned the crowds by showing up in just a g-string at the finale of the Coperni show in Paris Fashion Week. It was an even greater shock to the public when two men began to spray her body with what appeared to be white paint, only for it to miraculously turn into a dress.

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What Is Brand Humanization?

What Is Brand Humanization?

Kamya Pandey October 26, 2022

If you were active on the internet in 2017, you would have seen the rise in popularity of the fast-food chain Wendy’s Twitter handle. On January 4, 2017, a Twitter user questioned the validity of Wendy’s claim that the beef used in its products was fresh, as the meat couldn’t be brought to the chain’s locations in hot trucks raw. The company’s Twitter handle shot back, saying that the user had forgotten that refrigerators exist.

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Why Is Storytelling a Powerful Marketing Tool?

Why Is Storytelling a Powerful Marketing Tool?

Alinda Gupta October 26, 2022

Stories can transport you, move you and urge you to think deeply about their characters and plotlines. No doubt, storytelling is a powerful marketing tool for brands because it can help you connect with your audience on an emotional level. When you tell a compelling story, people are more likely to remember and relate to it. Stories can also help illustrate your brand’s values and mission. Some companies today do so using alternate reality games (ARGs) to create an air of intrigue around the brand.

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5 Smart Packaging Ideas That Are Eye-Catchy and Productive

5 Smart Packaging Ideas That Are Eye-Catchy And Productive

Samiksha Jain October 25, 2022

To stand out in a highly competitive market, even the highest-quality products need appealing and functional packaging—think about Apple’s products. As per a report by international packaging authority Smithers Pira in 2019, the global packaging industry is forecasted to grow to US$1.05 trillion by 2024.

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6 Skills You Need for Effective Networking

6 Skills You Need for Effective Networking

Tanvi Dayal October 24, 2022

The ability to network efficiently and create meaningful connections is necessary for success in entrepreneurship and life. From meeting new investors willing to bet on you or hiring the best employees, networking is the foundation of building your community and seeking new knowledge and opportunities. However, it does not come easily to many people, as putting yourself out in the world may feel like stepping out of one’s comfort zone.

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What Does Gen Z Want from Brands

What Does Gen Z Want from Brands?

Kamya Pandey October 23, 2022

As of 2022, Generation Z has a collective purchasing power of US$360 billion. Every business wants a part of this massive consumer base, but getting on Gen Z’s good side isn’t easy. Dealing with the 2008 recession, the COVID-19 crisis and the ongoing economic hardships have made Gen Z expert savers.

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Can Social Media Keep You from Getting a Job

Can Social Media Keep You from Getting a Job?

Kamya Pandey October 22, 2022

In July this year, Tik Toker Lexi Larson shared how she was fired from her new job at a tech company two days after she disclosed her salary to TikTok. While she was legally allowed to do so, the company said that her TikTok account could pose security risks. Larson isn’t the only one who is under scrutiny for her social media activity.

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What to Do If Your Business Goes Bankrupt

What to Do If Your Business Goes Bankrupt?

Alinda Gupta October 21, 2022

In September 2022, the CEO of crypto company Celsius, Alex Mashinsky, resigned following the company going bankrupt amid the crypto crash. He declared, “I regret that my continued role as CEO has become an increasing distraction, and I am very sorry about the difficult financial circumstances members of our community are facing.” Celsius is just one of the many companies to undergo this event.

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5 Reasons Why People Invest in Stocks

5 Reasons Why People Invest in Stocks

Samiksha Jain October 21, 2022

When it comes to investing, you can put your money into savings accounts, bonds, real estate or even art. Out of the most common investment options, many see stocks as a riskier proposition than more stable options like bonds or real estate. Stocks are a type of financial asset representing an ownership stake in a company.

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What the Try Guys Situation Teaches Us about Crisis Management

What the Try Guys Situation Teaches Us about Crisis Management

Kamya Pandey October 19, 2022

The Try Guys have emerged as some of the most famous breakout stars from the social media conglomerate BuzzFeed. Made up of Ned Fulmer, Keith Habersberger, Zach Kornfeld and Eugene Lee Yang, the Try Guys try out a wide variety of things, like cooking without a recipe and sewing without instructions, to name a few, to entertain their audience.

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