Startup Toolkit

5 Biggest Types of Poison Pills in the Business World

5 Biggest Types of Poison Pills in the Business World

Alinda Gupta October 19, 2022

In the business world, little is more important than protecting your company at any cost. Sometimes, those costs can be very high, demanding that you give up your business altogether. To prevent that from happening, most companies employ a tactic referred to as poison pills. A poison pill is a shareholder plan to discourage buyouts, takeovers and acquisition attempts by activist investors.

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What Horror Movies Can Teach Us about Marketing

What Horror Movies Can Teach Us about Marketing

Kamya Pandey October 17, 2022

If you need to know anything about your dear writer, it’s that I love horror films and naturally have fueled this passion by consuming almost all the cult classics. One of the fascinating things about horror films is that even the lowest-budget films (like The Blair Witch Project) have a chance of success at the box office.

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4 Reasons Why Good Employees Quit

4 Reasons Why Good Employees Quit

Samiksha Jain October 16, 2022

You’ve just hired a new employee. They’re great, intelligent, driven and excited to be a part of your company. You’re thrilled to have them on board. However, a few months later, they hand in their notice and quit. It’s a frustrating and not uncommon situation—30% of job seekers have left a job within the first three months.

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What Are ARGs and Why Are They Useful in Marketing

What Are ARGs and Why Are They Useful in Marketing?

Kamya Pandey October 15, 2022

Have you ever heard of Slenderman? A tall thin figure with no discernible features wearing a black suit lurking somewhere in the forests, ready to kidnap unsuspecting people? At one point in the internet’s history, Slenderman was a horror staple featured in several real-seeming horror series (also called alternate reality games) on YouTube as the main antagonist.

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A Challenge to Hong Kong's Long-Established Offshore Tax System

A Challenge to Hong Kong’s Long-Established Offshore Tax System

Raymond Tang, Doris Chik and Carmen Cheung October 14, 2022

Hong Kong is well-known for its simple and low tax system. It adopts a territorial taxation system, which only taxes income earned in Hong Kong. Suppose a company derives onshore income by providing services locally and offshore income by sending its staff overseas to deliver the services. In this case, only the onshore income will be chargeable to Hong Kong tax.

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Book review My year of rest and relaxation

Book Review: My Year of Rest and Relaxation

Kamya Pandey October 14, 2022

To me, one of the most important parts of writing is reading. Whether you read fiction or non-fiction, reading books and articles helps you pick up on new vocabulary and imagery that you can use in your writing. With that idea in mind, I lurk on #bookstagram fairly frequently and pick up whatever catches my eye.

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5 Effective Inbound Marketing Strategies For Growing Your Startup

6 Effective Inbound Marketing Strategies For Growing Your Startup

Samiksha Jain October 13, 2022

Inbound marketing has become increasingly popular in the marketing and advertising world. In contrast to outbound marketing (e.g. cold calling, email blasts and ads) where companies directly advertise their products to the public, inbound marketing involves creating engaging, informative content (e.g. blog posts, ebooks, infographics) to draw people to your website or business.

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Is TikTok Good for Musicians or Is It Hurting the Music Industry?

Is TikTok Good for Musicians or Is It Hurting the Music Industry?

Kamya Pandey October 9, 2022

Just about every single thing that is “trending” these days finds its origins on TikTok in one way or another. That song you have been listening to on loop for the past week? Millions of people are dancing to the same song on TikTok. The necklace you see everyone wearing and the books your favorite influencers are reading are also likely TikTok’s doing.

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4 Trending Female Entrepreneurs' Fashion Styles

4 Trending Female Entrepreneurs’ Fashion Styles

Samiksha Jain October 7, 2022

Fashion and style appear to be just as important in business as in everyday life. While some are always fond of classic business attire, others take the chance to display their individuality or make a statement with their original styles. After all, first impressions are essential, and you want to put your best foot forward when interacting with customers or possible investors.

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9 Signs of Poor Management and How to Address Them

9 Signs of Poor Management and How to Address Them

Alinda Gupta October 6, 2022

No organization is perfect, but some are definitely better than others when it comes to management. Unfortunately, bad management can have a ripple effect throughout an entire company, leading to low morale, high turnover and decreased productivity.

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Navigate the Changing Startup Landscape with Cyberport Venture Capital Forum 2022

Navigate the Changing Startup Landscape with Cyberport Venture Capital Forum 2022

Kamya Pandey October 6, 2022

The past couple of years have been extremely difficult for the global startup ecosystem. According to U.S.-based financial services company Moody Analytics, global economic growth estimates have fallen to 2.7% as of September this year, compared to 4.2% in January. Not only has the world undergone a tremendous transformation due to the COVID-19 pandemic.

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Off-Chain vs. On-Chain Crypto Transactions: Which One Is Better?

Off-Chain vs. On-Chain Crypto Transactions: Which One Is Better?

Kamya Pandey October 5, 2022

Knowledge is power; when it comes to cryptocurrency, the more you know, the better financial decisions you will make. There is a lot to learn within the cryptocurrency space, such as how the different layers of blockchain technology work and which blockchain has the fastest transaction speed. Another important thing you need to know regarding blockchain transactions is the differences between off-chain and on-chain transactions—and which one can save you more money!

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5 Essential Tricks to Master Microsoft Excel

5 Essential Tricks to Master Microsoft Excel

Samiksha Jain October 4, 2022

Microsoft Excel (MS Excel) is a must-have for any business. It is a powerful spreadsheet software application that allows users to store, organize and analyze data. While Excel is fairly easy to use, it can be tricky to become an expert. Don’t know where to start? We have compiled a list of easy-to-follow hacks that will help you become a pro at Excel!

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Top Three Weirdest Mobile Game Advertisements

Top 3 Weirdest Mobile Game Advertisements

Kamya Pandey October 3, 2022

Whether on YouTube or Instagram, I’m sure you all must have seen at least one mobile game advertisement. One common trope with today’s mobile game advertisements is that they tend to mislead their audience.
You might have come across these weird ads while scrolling through social media: In the ad for the strategy game “Game of Sultans”, a sultan is fat-shaming his daughter; in the match-three puzzle game “Lily’s Garden” ad, women use washing machines as vibrators.

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How Can Entrepreneurs Overcome Loneliness?

How Can Entrepreneurs Overcome Loneliness?

Kamya Pandey September 30, 2022

Starting your own business is a project that will take over most of your life. You are straying away from the typical 9-5 jobs that your friends and family may have. The sheer effort you have to make to get a business up and running will leave you feeling lonely. While it might seem almost expected to feel lonely during your startup journey, loneliness is a slippery slope to several health conditions.

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Amazon vs Flipkart Who Will Win Festival Sale War in India

Amazon vs. Flipkart: Who Will Win the Big Festival Sale War in India?

Samiksha Jain September 29, 2022

Amazon India and Flipkart, the two biggest ecommerce giants in India, have always been in a neck-to-neck competition for supremacy in the country. There is no better occasion to showcase their strength and take advantage of people’s shopping mood than during the Indian festive season, which begins in late September featuring various festivals, like Durga Pooja, Dussehra and Diwali.

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