Entrepreneur Basics

What Is CRM and Why Your Business Needs It

What Is CRM and Why Your Business Needs It

Lochlan Cheuk September 21, 2022

Short for customer relationship management, CRM is an amalgam of tools and tactics under marketing technology (MarTech). It enables companies to organize and exploit their customers’ data strategically. By analyzing this data, marketers can better understand their customer’s needs and suggest ways for businesses to refine their strategies for better market performance and customer relationships.

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What Is Quiet Quitting The New Workplace Trend

What Is “Quiet Quitting”—The New Workplace Trend Taking Social Media by Storm

Kamya Pandey September 21, 2022

Picture this: You just recently got hired at a new company. You want to impress your boss, so you give every single task your 100%. But over the course of your time at the company, you realize you aren’t getting anything out of this extra work you’re putting in. Hence, instead of going the extra mile, you start to log off at 5 PM as you are supposed to.

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How Do You Develop an Effective eCommerce Strategy in 2022

How Do You Develop an Effective eCommerce Strategy in 2022?

Alinda Gupta September 20, 2022

As the world increasingly moves online, businesses need to have a strong ecommerce presence to remain competitive. Once you’ve set up all your ecommerce essentials, from setting up payments to managing delivery and inventory, you have to figure out how to make it all profitable. There are a few things to consider when developing your ecommerce strategy. First, you need to understand your customer base and what they want from your online store. Secondly, you need to set some realistic goals for your ecommerce business.

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The Pitfalls of Hustle Culture at the Workplace

The Pitfalls of Hustle Culture at the Workplace

Kamya Pandey September 20, 2022

“Work hard, play hard.” Most of us have heard this phrase at some point. A simplified version of today’s hustle culture looks like this: you work every day, hoping to set yourself up for success. Often, people focus so much on the first half of this equation that they never have time to “play hard”.

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What Are the Different Layers of Blockchain Technology

What Are the Different Layers of Blockchain Technology?

Kamya Pandey September 19, 2022

As of 2021, US$6.6 billion has been spent on blockchain solutions. The technology not only underpins the global cryptocurrency market but also provides unique utility for other sectors, like healthcare, logistics and real estate. A blockchain is a decentralized digital ledger made up of blocks that record data across a peer-to-peer (P2P) network. Once information is stored on this ledger, it becomes near impossible to delete, alter and hack.

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What Mindful Snacks Can Do to Uplift Workplace Productivity

Stop Mindless Eating: What Mindful Snacks Can Do to Uplift Workplace Productivity

Lochlan Cheuk September 18, 2022

Whenever most of us get the munchies, we probably snack on candies, chocolates, potato chips and so on. Who doesn’t like treating themselves to some delicious bites to get through a busy work day? Sure, these snacks can bring us joy when taking time off from the hustle and bustle of work, but healthy snacks, like fruits, nuts and veggies, can go a step further to add to our productivity.

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How to Identify Toxic Positivity in the Workplace

How to Identify Toxic Positivity in the Workplace

Kamya Pandey September 18, 2022

Picture this, you go up to your boss and say that your manager has been making you work overtime every day of the week and calling you over the weekend for work-related issues. Instead of speaking to your manager, your boss smiles at you and says, “Thank you, your hard work is sincerely appreciated.” This is a clear example of how toxic positivity operates in the workplace.

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Is It Ethical for Employers to Monitor Your Social Media

Is It Ethical for Employers to Monitor Your Social Media?

Alinda Gupta September 17, 2022

“Going to Africa. Hope I don’t get AIDS. Just kidding. I’m white!” reads the tweet of Justine Sacco, the dismissed Public Relations executive of New York-Based holding company InterActiveCorp (IAC). This tweet may be old, but it makes a case for social media monitoring by employers. After all, employees are mouthpieces of a company, and what they say can shape the image of a company.

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What Is the Point of Social Tokens?

What Is the Point of Social Tokens?

Kamya Pandey September 16, 2022

It seems like just about anyone is creating some kind of cryptocurrency these days. In April this year, news broke that Meta founder Mark Zuckerberg was planning on creating his own centralized-social token (dubbed “Zuck Bucks” by Meta’s employees) to reduce the company’s dependence on advertisers. This currency would operate like tokens inside a video game, meaning that you could use them to buy items on Meta’s platform.

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Top 5 Personal Finance Reddit Communities That Are Worth Checking Out

Top 5 Personal Finance Reddit Communities That Are Worth Checking Out

Kamya Pandey September 15, 2022

Anything you’re interested in, no matter how niche, probably already has a community on Reddit. Reddit is a discussion website where people make up communities, or “subreddits”, for just about everything, from health tips, funny videos and terrifying fictional stories to those dedicated to simply venting about annoying things.

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3 Business Experts To Follow On Social Media Right Now

3 Business Experts To Follow On Social Media Right Now

Samiksha Jain September 14, 2022

So you’re an entrepreneur; you’ve started a business and are trying to make it work. That’s amazing, and you should be proud of yourself! But even the best entrepreneurs need help, which is why it’s important to learn from other successful business leaders. We know it can be tough to know who to trust when looking for advice or mentorship on running a business.

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How Does Google Protect Itself from Cyberattacks

How Does Google Protect Itself from Cyberattacks?

Jumpstart Team September 13, 2022

On January 11, 2022, Google announced that its cloud division had bought Israeli cybersecurity startup Siemplify. While financial details of the agreement were not disclosed to the public, a source said Google paid a total of US$500 million for Siemplify.

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What Are Forex Signals and How Can You Use Them to Make Money

What Are Forex Signals and How Can You Use Them to Make Money?

Kamya Pandey September 12, 2022

“Forex”, a shorter name for foreign exchange, refers to the exchange of one country’s fiat currency for another. Foreign exchange swaps hand on the over-the-counter (OTC) market directly between traders as opposed to stocks that are traded on the stock exchanges. By trading two currencies, traders (whether individuals or hedge funds) can earn the difference between their values as well as profit from the differences in interest rate across countries.

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How to Integrate Environmental Sustainability into Your Business Strategy

How to Integrate Environmental Sustainability into Your Business Strategy

Kamya Pandey September 11, 2022

It would be an understatement to say that protecting the environment is one of the most pressing concerns in the world today. Extreme weather conditions are becoming increasingly common in today’s world, from floods in Malaysia to heatwaves in India and Antarctica. These are just a few of the unnatural weather occurrences that have happened this year so far.

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What Are the 5 Basic Resources Needed to Start a Business?

What Are the 5 Basic Resources Needed to Start a Business?

Alinda Gupta September 8, 2022

Over two-thirds of start-ups never make it past the finish line. There might be multiple factors to that, such as a poor quality of employees and investors or not researching the market well. Starting a business is no small feat, and there are a number of important resources you’ll need to get off the ground.

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How to Use Blogs To Generate Leads?

How to Use Blogs To Generate Leads?

Samiksha Jain September 6, 2022

You may be wondering how you can use your blog to generate leads (individuals who are interested in a firm’s services in any form). After all, isn’t a blog supposed to be a forum for sharing your thoughts and opinions with the world? It can certainly be that, but it can also serve as a powerful lead generation tool. According to HubSpot, 60% of consumers read blogs.

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