December 11, 2020

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The 5 Essentials for Establishing a 9-Figure Startup

The 5 Essentials for Establishing a 9-Figure Startup

Zenos Schmickrath, recently-exited Co-founder and CXO of Singapore-based co-living startup Hmlet, explains what it took to build the company up from profitable sideline to regional market leader. My co-founder and I startedHmlet with just one apartment. Nine months later, in 2015, we were managing six. Initially, we’d looked at our business as a means of bringing […]

The 5 Essentials for Establishing a 9-Figure Startup Read More »

Zenos Schmickrath, recently-exited Co-founder and CXO of Singapore-based co-living startup Hmlet, explains what it took to build the company up from profitable sideline to regional market leader. My co-founder and I startedHmlet with just one apartment. Nine months later, in 2015, we were managing six. Initially, we’d looked at our business as a means of bringing

template parts > blog > blog.layout.php

No Substitute for Creativity in Marketing: Appier COO Winnie Lee

Data and automation have rewritten the marketer’s manual, but creativity still goes a long way. Every year, marketing professionals deliver exciting new campaigns in the digital space. These entertain, inspire, inform and occasionally, persuade. Take for instance this year’s Moldy Whopper campaign by Burger King featuring a rotting Whopper, or Samsung’s Bandersnatch-style Instagram story thread.

No Substitute for Creativity in Marketing: Appier COO Winnie Lee Read More »

Data and automation have rewritten the marketer’s manual, but creativity still goes a long way. Every year, marketing professionals deliver exciting new campaigns in the digital space. These entertain, inspire, inform and occasionally, persuade. Take for instance this year’s Moldy Whopper campaign by Burger King featuring a rotting Whopper, or Samsung’s Bandersnatch-style Instagram story thread.