Do I Have Your Attention?

By Elisa Choy In today’s economy, the currency of power is not attention–it’s engagement American economist and political scientist, Herbert Simon, was ahead of his time. In the early 1970s, he realized that information would no longer be a scarce resource in an era of media saturation. Instead, people’s attention would be in demand.  It […]

Do I Have Your Attention? Read More »

By Elisa Choy In today’s economy, the currency of power is not attention–it’s engagement American economist and political scientist, Herbert Simon, was ahead of his time. In the early 1970s, he realized that information would no longer be a scarce resource in an era of media saturation. Instead, people’s attention would be in demand.  It