The Psychology of Pricing
“All our knowledge has its origin in our perceptions – Leonardo da vinci” Price is merely a perception. Our brain remembers prices as either being high or low, rather than recalling specific numbers. It is therefore beneficial to your brand for people to perceive your price as low. How can you create this […]
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“All our knowledge has its origin in our perceptions – Leonardo da vinci” Price is merely a perception. Our brain remembers prices as either being high or low, rather than recalling specific numbers. It is therefore beneficial to your brand for people to perceive your price as low. How can you create this

