Online Travel Platform Yatra.com Diversifies Into EdTech; Partners With upGrad Enterprise

Yatra seeks to become an end-to-end business solution provider with the latest partnership

Yatra Online Inc., an Indian online corporate travel platform, has entered into a strategic partnership with upGrad Enterprise, the B2B arm of Indian edtech startup upGrad, in a bid to diversify its portfolio and offset the negative impact of COVID-19, the company announced in a press release yesterday.

The travel sector has been hit the hardest by the global pandemic that triggered the closing of borders and implementation of movement restrictions to curb the spread of the virus. With this alliance, whose financial details were not disclosed, Yatra aims to diversify its portfolio beyond travel, and offer advance learning and skill development for employees to Yatra’s corporate clients.

upGrad Enterprise will work closely with Yatra’s corporate and SME clientele, offering a deployment-ready workforce within six months, in order to decrease employee attrition and align learning and development plans with the wider business growth strategy, according to the press release.

upGrad Enterprise will be providing deep skill development programs that align with the client’s desired business outcomes to deliver impact at scale, says the press report.

The strategic alliance will allow Yatra’s corporate and SME clientele to upskill employees through human-assisted learning expertise combined with a cutting edge curriculum, collaboration with leading global faculty and industry experts, and an immersive online platform, according to the press release.

Dhruv Shringi, Co-founder and CEO of Yatra said, “In a tough economic climate, it is important to develop and re-skill the workforce to overcome the challenges being presented. We are excited to join forces with upGrad to provide a platform to our clients who are looking to develop employees’ potential specific to their businesses or a sector.”

“This unique partnership further paves our way to become an end-to-end business solution provider to our clients,” he added.

Co-founder and Managing Director of upGrad, Mayank Kuman said, “The unprecedented rate of technology advancement is disrupting companies and jobs everywhere. Across verticals, enterprises face barriers to this adoption due to skill-gap in their talent pool. Such barriers can be crippling, hampering business growth.”

“Our strategic partnership with Yatra, which is absolutely first of its kind and creates a new milestone in the education industry, will be focused towards bridging this workforce skill-gap,” he added.

Lockdowns in India, which began in late March, were almost lifted when parts of the country had to go under lockdown again amid a second wave of infections. The COVID-19 pandemic has highlighted the importance of online education worldwide as most schools remain shut amid the lockdowns.

Investment in startups has declined considerably since the beginning of the pandemic, with India’s total VC investments falling to $2.2 billion in Q1 2020, according to KPMG’s Venture Pulse report – a sharp drop when compared to $10 billion worth of PE-VC deals in the same period in 2019.

However, investments in edtech startups saw a drastic increase, with Indian edtech startups collectively bagging $795 million in H1 2020, representing 20% of overall VC investments, compared to $108 million a year ago, according to a Venture Intelligence report. Apart from healthcare, learning technologies have emerged as the only sector in India to report a growth in the number of investment deals this year.

India, with its huge population, holds immense potential for edtech startups as the country looks to increasingly digitize education. On Monday, Google announced a strategic partnership with the Central Board of Secondary Education to enable over 1 million teachers from 22,000 Indian schools to deliver blended learning by combining classroom approach with free tools like G-Suite for education, Google classrooms, etc.

By venturing into the increasingly popular edtech landscape, Yatra may be able to mitigate the impacts of COVID-19 and survive the pandemic.

Header image by Julia M Cameron from Pexels

SHARE THIS STORY

Share on facebook
Share on twitter
Share on linkedin
Share on email

RELATED POSTS

Elon Musk Buy Next

What Is Elon Musk Going to Buy Next?

There are moments in our lives—perhaps we are in the shower or struggling to sleep at 2 A.M.—when we think about all the ways we could influence the world. We find solutions to crypto volatility, world hunger and our neighbor’s ultra-dry plants.

5 Technologies

5 Technologies That Are on Stage in Russia’s Invasion of Ukraine So Far

On February 21, 2022, Vladimir Putin, President of the Russian Federation, declared the independence of the Donetsk People’s Republic and Luhansk People’s Republic. Arousing international outcry, this ignited the ultimate invasion of Russia on Ukraine three days later. While Ukrainians are still defying Putin’s covetous ambitions, new technologies have been floating on the surface to take advantage of each other.

Technology Joy Ghose

Technology Pioneers – Interview With Joy Ghose of FreeD Group

Over the past 15 years, the Chief Commercial Officer (CCO) of FreeD Group Limited, Joy Ghose, has accumulated plenty of experience in the travel and technology industry. Before joining FreeD Group, Ghose was involved in sales, marketing and management roles at companies like Merlin Entertainments and The Hong Kong Tourism Board.

Creamy Mattes and Beyond Reviewing GoPlay Cosmtics’ Custom Lipstick Maker

To Creamy Mattes and Beyond: Reviewing GoPlay Cosmtics’ Custom Lipstick Maker

While researching for our piece on personal color analysis, I came across the LIPSKIT, a custom lipstick-making tool created by GoPlay Cosmetics. GoPlay Cosmetics is a DIY (do-it-yourself) make-up brand that is looking to prioritize sustainability in the make-up industry without compromising the variety of your lipstick collection.

Ledger vs Trezor

Ledger vs Trezor: Where Should You Store Your Crypto Holdings?

As lucrative as the cryptocurrency world is, it comes with a high risk of losing your crypto because of hacks. To make sure that your crypto holdings stay safe with you, you must carefully choose effective storage solutions for them. One of the ways to keep your crypto secure is by holding it in a hardware wallet.

4 best companion robots to consider in 2022

Alone No More: 4 Best Companion Robots to Consider in 2022

The Covid-19 pandemic and the isolation that accompanied it has given many of us a healthy appreciation for good company. Over the long periods of self-isolation and quarantine, we have come to the realization that company can also come in many non-human forms, like pets, plants and… Roombas?