Viseo Acquires Salesforce Partner Cludo to Bolster Presence in Australia

Viseo’s acquisition of Cludo was supported by advisory firm Equiteq

Australian Salesforce partner Cludo has been acquired by France-headquartered global digital-focused tech company Viseo, according to a statement by the two companies this week.

The deal will integrate Cludo’s Salesforce-powered digital transformation capabilities with Viseo’s digital service offerings, the statement noted, enabling the deployment of large-scale digitalization initiatives across both Australia as well as the APAC region.

The deal was supported by M&A advisory firm Equiteq, a separate announcement from the firm noted.

“Cludo is a fast-growing member of Salesforce’s ecosystem, driving substantial digital transformation projects for our joint customers,” SVP Alliances and Channels, Salesforce APAC, Charles Woodall said in the statement.

He added that the acquisition would bolster Salesforce’s digitalization capabilities in Australia and across the APAC region.

Cludo is a pure-play Salesforce Platinum Partner with offices in Brisbane, Sydney and Melbourne. The company provides advisory, digital transformation and support services across Salesforce offerings, with a specialization in financial services, consumer solutions, and not-for-profits.

The company has completed over 200 Salesforce projects since its inception in 2016, and achieved Platinum Partner status within the first 18 months of its operations, a record among Australian Salesforce partners, the statement said.

“This is a natural union and the synergies and points of connection were immediately apparent from the moment we started talking. Like Viseo, we are committed to our customers and our people, and culturally and operationally we are strongly aligned,” Co-founder and CEO of Cludo, Ian Goodwin noted in the statement.

“This merger is great news for our people and will benefit our customers and the Salesforce ecosystem by allowing us to combine with a global leader and accelerate innovation and drive even greater customer success,” Goodwin added.

Viseo already has a presence in the APAC region, through two support and development centers located in Cebu, Philippines, and Surabaya, Indonesia, the statement noted.

Further, Viseo also has a head office located in Melbourne, which the company established in 2019, in addition to another office in Sydney.

The statement noted that Viseo aims to compete heavily in Australia’s technology space, specifically in enabling digital transformation for Australian customers.

Viseo aims to become one of the top three Salesforce-affiliated players in Australia and New Zealand (A/NZ) over the next three years, Managing Director of Viseo Australia, Pierre-Francois Vieau said in the statement.

Salesforce revenues in A/NZ for the year ended 31 January, 2020 saw a significant increase of 215% from the previous year, reaching AU$520 million, according to filings by Salesforce’s A/NZ arm SFDC Australia.

Revenues from Australia accounted for around 90% of the total revenue pool, bringing in $463 million, with the remaining $56 million in revenues coming from New Zealand operations.

“We are very pleased and honored to welcome Cludo as part of VISEO family, this move reflects our ambition for Australia, and will consolidate our partnership with Salesforce and accelerate our Cloud First Strategy,” VP APAC and Chairman of the Viseo Group, Olivier Dhonte said in the statement.

Header image by Wikimedia Commons

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