Verizon Media reveals Hong Kong business growth strategy
- Accelerating the first-ever member-centric ecosystem “Yahoo Rewards” Membership Program
- Opening of the state-of-the-art Yahoo Studio
- Welcoming the birth of first-ever Yahoo Hong Kong Virtual Celebrity
- Advancing next-gen content experiences such as XR, VR, AR and 5G
(From left) Roger Li, Senior Director of APAC Ad Creative Technology, Verizon Media Hong Kong, Tania Lau, Senior Director of Marketing and Communications at Verizon Media Hong Kong, Rico Chan, Managing Director of Verizon Media Hong Kong, Japan and INSEA and Lorraine Cheung, Head of Audience, Verizon Media Hong Kong
(Hong Kong – May 27, 2019) Verizon Media, a division of Verizon (NYSE, Nasdaq: VZ) today revealed its business momentum and growth plan in the next 180 days and year ahead in Hong Kong, demonstrating its commitment to create the future of content, advertising and technology. With the power of Verizon and ultimate vision in 5G, Yahoo Hong Kong announced its first-of-its-kind member-centric rewarding system “Yahoo Rewards” Membership Program and the expansion of new and state-of-the-art Yahoo Studio, putting a spotlight on its commitment to innovation designed to entertain, inform and streamline experiences for partners and consumers and its continued investment in the future of innovating content.
Verizon 2.0 – Building Tomorrow with the Best of Today
As one of the largest telecommunication companies in the world, Verizon has recently streamlined and focused on three core business units– Verizon Consumer, Verizon Business, and Verizon Media units. These business units share the same brand equity of Trust and Innovation.
Rico Chan, Managing Director of Verizon Media Hong Kong, Japan and INSEA said, “Through innovation and scale, Verizon Media is connecting brands and consumers in unique and meaningful ways. In Hong Kong, we are driving performance and quality through data insights, creating an ecosystem that spans content, commerce, search and social, and providing access to the industry’s most premium solutions built for brand safety and control. Charting a new course for Yahoo after two decades, we are more focused than ever on transforming powerful intentions into real connections, performance and quality through data insights and content, deepening the connection between brands and consumers.”
“Marking the first 20 years of the internet evolution in Hong Kong with purple passion and unfailing endeavor, Yahoo takes pride to have changed the daily habits of Hong Kongers since then. And we still are,” said Tania Lau, Senior Director of Marketing & Communications at Verizon Media Hong Kong. “For here we dare celebrating boldly and delightfully with our first original virtual IP and rewarding positivities in daily life through our membership program.”
Unbox creativity with Yahoo Studio and first-ever Yahoo Hong Kong Virtual Celebrity
Today, Verizon Media officially announced an expansion of new and state-of-the-art Yahoo Studio in Hong Kong. Equipped with the latest audio-visual production atelier for creating HD videos with Virtual Settings and top-of-the-line motion capture capabilities, the studio will deliver professional television broadcaster grade production, 3D design programs for high-quality motion graphics. Yahoo TV live programs such as celebrity talk shows and Engadget Updates are produced there.
Lorraine Cheung, Head of Audience, Verizon Media Hong Kong said, “As virtual reality is boundless, Yahoo Studio can offer limitless creativity. Through this studio expansion in Hong Kong and APAC, we can strategically innovate all forms of video content for our users.” In the second half of 2019, Yahoo is thrilled to deliver its first-ever Yahoo Hong Kong Virtual Character. This Virtual Character will not only be a Yahoo KOL but also a co-host of Yahoo’s home-grown TV programs, delivering future content to our users and enrich user experience with fun interactions and adding more dimensions to conversation.
“Yahoo Rewards” Membership Program – link users’ daily habit with rewards
Verizon Media is announcing its exciting Membership Program “Yahoo Rewards” on Yahoo App that was launched in late April. Users can earn points with their daily online engagement such as polling, following groups, e-shopping, and content consumption on Yahoo App.
As part of the Yahoo 20th anniversary celebration, the company will roll out the “Good Deeds Good Life” campaign in Yahoo App, allowing users to earn points by sharing social cause and goodness in our community, showcasing Yahoo’s endeavour to convey positive value to the society.
Innovation for Tomorrow with Endless possibilities at the XR frontier
Verizon Media is a leader in XR advertising, while recently unveiling a first-in-market programmatic VR offering for DSP users. The offering helps advertisers seamlessly extend existing display and video assets into fully immersive and consumer-first VR environments. At the event, Roger Li, Senior Director of APAC Ad Creative Technology, Verizon Media Hong Kong, outlined an array of possibilities for a world infused with 5G, which will revolutionize the digital experience in the future. “We see huge potential in AR and VR technology on improving engagement of ad and branded content. Our focus is to introduce the technology and facilitate the market adoption.” said Roger.
About Verizon
Verizon Communications Inc. (NYSE, Nasdaq: VZ) is headquartered in New York City. The company operates America’s most reliable wireless network and the nation’s premier all-fiber network, and delivers integrated solutions to businesses worldwide. With brands like Yahoo, TechCrunch and HuffPost, the company’s media group helps consumers stay informed and entertained, communicate and transact, while creating new ways for advertisers and partners to connect. Verizon’s corporate responsibility prioritizes the environmental, social and governance issues most relevant to its business and impact to society.
Press Release is issued by Above The Line for and on behalf of Verizon Media.
