TikTok Connects Creators and Brands at First South East Asia Creators and Content Marketing Conference

TikTok Connects Creators and Brands at First South East Asia Creators and Content Marketing Conference
As short-form videos continue to rise in Singapore and the rest of the region, TikTok arms attendees with valuable insights and tools to reach new target audiences
Singapore, 11 July 2019 – TikTok, the world’s leading short video platform, hosted its first ever South East Asia Creators and Content Marketing Conference at Marina Bay Sands, Singapore. The conference, titled [REC]reate, brought together 300 creators and marketers from Singapore and the rest of the region to connect and collaborate to unleash a vast array of creative possibilities with TikTok.
Providing valuable insights into how creators and marketers can leverage the platform to engage the highly sought-after demographic: Gen Z audiences, the conference featured a series of keynote sessions and a panel by regional TikTok representatives, brand marketers and creators to discuss the rise of short-form video content.
The in-depth keynote sessions, which included TikTok 101, Unlocking the TikTok Content Generation Factory and TikTok Monetization Deep-Dive, shed light upon TikTok’s immense potential in Singapore and the rest of the region, showcasing how the platform can be harnessed to build brands and businesses.
TikTok also hosted a panel discussion on the potential and effectiveness of short-form video content with panelists from research and data consultancy, Kantar, global media company, Mindshare and popular TikTok content creator, Karina Boenardi. The event also featured a talent showcase from one of TikTok Thailand’s most popular creator groups, Def-G.
South East Asia’s digital natives are among the most active on mobile, spending an average of almost four hours across devices, according to latest studies. In Singapore and the rest of South East Asia, TikTok provides easy-to-use video capturing and editing tools directly from the smartphone, enabling the creation of a wide array of content that reflects the diversity of the region.

SHARE THIS STORY

Share on facebook
Share on twitter
Share on linkedin
Share on email

RELATED POSTS

Off-Chain vs. On-Chain Crypto Transactions: Which One Is Better?

Off-Chain vs. On-Chain Crypto Transactions: Which One Is Better?

Knowledge is power; when it comes to cryptocurrency, the more you know, the better financial decisions you will make. There is a lot to learn within the cryptocurrency space, such as how the different layers of blockchain technology work and which blockchain has the fastest transaction speed. Another important thing you need to know regarding blockchain transactions is the differences between off-chain and on-chain transactions—and which one can save you more money!

5 Essential Tricks to Master Microsoft Excel

5 Essential Tricks to Master Microsoft Excel

Microsoft Excel (MS Excel) is a must-have for any business. It is a powerful spreadsheet software application that allows users to store, organize and analyze data. While Excel is fairly easy to use, it can be tricky to become an expert. Don’t know where to start? We have compiled a list of easy-to-follow hacks that will help you become a pro at Excel!

Top Three Weirdest Mobile Game Advertisements

Top 3 Weirdest Mobile Game Advertisements

Whether on YouTube or Instagram, I’m sure you all must have seen at least one mobile game advertisement. One common trope with today’s mobile game advertisements is that they tend to mislead their audience.
You might have come across these weird ads while scrolling through social media: In the ad for the strategy game “Game of Sultans”, a sultan is fat-shaming his daughter; in the match-three puzzle game “Lily’s Garden” ad, women use washing machines as vibrators.

The Maximalist Fashion Trend Where Did It Come From and Where Is It Going

The Maximalist Fashion Trend: Where Did It Come From and Where Is It Going?

If you Google “maximalist fashion”, you will be swamped with dressing guides dedicated to this “the more, the better” trend published by leading fashion magazines in 2022. Rapidly gaining popularity in the last couple of years, maximalist styles are breaking out of the runway of an Haute Couture fashion show, a red carpet event or a K-pop performance to conquer streets in high fashion neighborhoods.

How Is Technology Influencing the Food and Beverage Industry

How Is Technology Influencing the Food and Beverages Industry?

Food waste, sustainability and animal cruelty are some of the biggest challenges facing the food and beverage (F&B) industry nowadays. Like any other sector, the industry is dipping its toe into technology and innovations to seek solutions. While we are already seeing more food tech solutions in our everyday lives, like plant-based meat alternatives and food waste management startups.