TikTok Connects Creators and Brands at First South East Asia Creators and Content Marketing Conference

TikTok Connects Creators and Brands at First South East Asia Creators and Content Marketing Conference
As short-form videos continue to rise in Singapore and the rest of the region, TikTok arms attendees with valuable insights and tools to reach new target audiences
Singapore, 11 July 2019 – TikTok, the world’s leading short video platform, hosted its first ever South East Asia Creators and Content Marketing Conference at Marina Bay Sands, Singapore. The conference, titled [REC]reate, brought together 300 creators and marketers from Singapore and the rest of the region to connect and collaborate to unleash a vast array of creative possibilities with TikTok.
Providing valuable insights into how creators and marketers can leverage the platform to engage the highly sought-after demographic: Gen Z audiences, the conference featured a series of keynote sessions and a panel by regional TikTok representatives, brand marketers and creators to discuss the rise of short-form video content.
The in-depth keynote sessions, which included TikTok 101, Unlocking the TikTok Content Generation Factory and TikTok Monetization Deep-Dive, shed light upon TikTok’s immense potential in Singapore and the rest of the region, showcasing how the platform can be harnessed to build brands and businesses.
TikTok also hosted a panel discussion on the potential and effectiveness of short-form video content with panelists from research and data consultancy, Kantar, global media company, Mindshare and popular TikTok content creator, Karina Boenardi. The event also featured a talent showcase from one of TikTok Thailand’s most popular creator groups, Def-G.
South East Asia’s digital natives are among the most active on mobile, spending an average of almost four hours across devices, according to latest studies. In Singapore and the rest of South East Asia, TikTok provides easy-to-use video capturing and editing tools directly from the smartphone, enabling the creation of a wide array of content that reflects the diversity of the region.

SHARE THIS STORY

Share on facebook
Share on twitter
Share on linkedin
Share on email

RELATED POSTS

Workplace

The Power of Introverts at the Workplace

Psychologist Carl Jung describes introverts as people whose interests are directed inwards and towards their own thoughts or feelings. They typically struggle to adjust to social settings and are perceived as being reserved. Thus, at a workplace, the introvert might come across as a quiet or unsociable person and end up unnoticed, no matter how big their contributions might be.

Cryptocurrency without the Risk

The Benefits of Cryptocurrency without the Risk: Stablecoins

As of October, Tether, the largest stablecoin in the world, is the fifth largest cryptocurrency in the world. As of October 18, Tether has a market capitalization of over US$69 billion. However, to make sense of this development, let’s break down what a stablecoin is, and then look at the various kinds of stablecoins and what the future holds for them.

TikTok Takes the Crypto Plunge into NFTs

TikTok Takes the Crypto Plunge into NFTs

The NFT craze does not seem to be going away anytime soon. The global hype around immutable digital assets has only gone up as TikTok hops on the bandwagon, allowing fans to “own a moment that broke the internet”.

Top Five Data Breaches By Tech Giants In Recent Years

Top Five Data Breaches By Tech Giants In Recent Years

From Facebook to Adobe, we often hear about data breaches in the news. In today’s digital world, data breaches can affect hundreds of millions of users simultaneously. By definition, a data breach means an incident in which secure or private data is released intentionally or unintentionally into an untrusted environment.

How Can You Launch an Air Taxi Startup

What Is an Air Taxi and How Can You Launch an Air Taxi Startup?

It’s finally happening. Flying cars—a concept we saw in Harry Potter and the Chamber of Secrets and Back to the Future—are becoming a reality. While many people might scoff at the idea of flying cars—“What’s next? Teleportation? Pfft”—investors are all about taking the chance. So much so that they have set aside US$4.3 billion to meet the requirements.

The Rise of Social Audio Apps

The Rise of Social Audio Apps

After over a year of working from home and attending online classes while in lockdown, many are feeling the brunt of the increased screen time. The recent rise in the popularity of audio media, like podcasts and audiobooks, can be attributed to screen exhaustion.