TikTok Connects Creators and Brands at First South East Asia Creators and Content Marketing Conference
As short-form videos continue to rise in Singapore and the rest of the region, TikTok arms attendees with valuable insights and tools to reach new target audiences
Singapore, 11 July 2019 – TikTok, the world’s leading short video platform, hosted its first ever South East Asia Creators and Content Marketing Conference at Marina Bay Sands, Singapore. The conference, titled [REC]reate, brought together 300 creators and marketers from Singapore and the rest of the region to connect and collaborate to unleash a vast array of creative possibilities with TikTok.
Providing valuable insights into how creators and marketers can leverage the platform to engage the highly sought-after demographic: Gen Z audiences, the conference featured a series of keynote sessions and a panel by regional TikTok representatives, brand marketers and creators to discuss the rise of short-form video content.
The in-depth keynote sessions, which included TikTok 101, Unlocking the TikTok Content Generation Factory and TikTok Monetization Deep-Dive, shed light upon TikTok’s immense potential in Singapore and the rest of the region, showcasing how the platform can be harnessed to build brands and businesses.
TikTok also hosted a panel discussion on the potential and effectiveness of short-form video content with panelists from research and data consultancy, Kantar, global media company, Mindshare and popular TikTok content creator, Karina Boenardi. The event also featured a talent showcase from one of TikTok Thailand’s most popular creator groups, Def-G.
South East Asia’s digital natives are among the most active on mobile, spending an average of almost four hours across devices, according to latest studies. In Singapore and the rest of South East Asia, TikTok provides easy-to-use video capturing and editing tools directly from the smartphone, enabling the creation of a wide array of content that reflects the diversity of the region.