Strategic Communications Agency Within International Offers Hand On Assistance To Combat Spread of Global Virus

Within International, the global full-service strategic communications agency, has joined with other businesses across a range of sectors and industries in announcing a series of service-related initiatives that will aid clients and prospective clients in dealing with the COVID-19 outbreak (coronavirus disease), in what is proving to be one of the most testing periods for the UK and the wider global economy.


“This is an incredibly uncertain time for companies and operators at the moment. Our objective however is to be as constructive as possible, in offering our time, expertise and capabilities, in a variety of ways, to maintain the ‘business as usual’ mantra so many of our clients and prospective clients have adopted”, said Ruxandra Radulescu, Chief Executive Officer, Within International.


“The effort to defeat the spread of this virus requires everybody coming together and our message is clear – we are here to help. As part of our offer of assistance, we are creating a series of instructional films to help inform employees in straightforward cleanliness practices. We are looking to produce informational posters and share our disaster recovery plans with other small businesses and offer strategic counsel to the public health authorities who require it,” she continued.


In addition to its offer of help to public bodies, the agency is working on an event platform that will facilitate in the organisation of large gatherings during a period of limited travel and event cancellations. Undoubtedly there will be a need for streaming services to keep projects moving and communications channels open – key areas Within International also offers specialist help.


Ruxandra Radulescu explained, “We live in an intrinsically interconnected world where keeping things moving is vital to the survival of so many industries that rely on the dynamism and innovation of their employees. There is no other way than forward. There is no other option than to think of things we haven’t thought of before, to solve problems none of us have been face with in our lifetimes. We can help our clients progress their business because it is vital they do so for the fabric of the global economy. We are opening up a variety of communications channels to assist with hosting large interactive company gatherings. All this will be at a reduced, competitive rate to be a driver of business continuity across a range of sectors and industries throughout diverse markets both at home and abroad.”


Reaching out to businesses who may seek advice and guidance on public relations and crisis communications, Within International is channelling its expertise by drawing on the knowledge and experience of its advisers who have worked on campaigns that sought to overcome large-scale challenges. Further, businesses are encouraged to stay active by pursuing research-based projects in areas such as brand refresh, rebrand, animation, brand architecture and animations that require a quick-turn around in work. Post-virus communications and thought leadership content are other areas organisations are encouraged to consider given the unprecedented global situation.


“We are very much open for business and we know that many companies will want to continue with their marketing and communications plans as we move closer to the end of the financial year. Now, much of that preparatory work can be done, particularly the work that requires little or no human interaction”, Ms Radulescu concluded.


Whilst Within International has adopted the first two stages of its own disaster recovery plan in London, its Hong Kong office has attempted to inject some normality back into its operation with staff returning to work and new business pitches, using video communication facilities, taking place on a weekly basis around the Asia-Pacific region.


Founded 14 years ago, Within International creates world-class communications for global business leaders. Inventing in design and grounding their work on sharp thinking, while crafting an elegant client experience, the agency operates across
a variety of sectors that include: law, property and construction, aviation, energy, finance, technology, telecoms.


About Within International


Within International is a full-service corporate communications agency delivering world class services for global business leaders. Founded in 2004, the agency’s primary focus is enhancing the potential of clients’ communications and getting across their message through creativity and forward thinking.


With a reputation for directing exceptional work across multiple sectors including, Law, Real Estate and Insurance, Within International has a century of top level collective experience in Animation, Branding, Digital, Film, Reputational Marketing, Pitch and Strategic Consultancy. The agency is headquartered in London with two branch offices in New York City and now Hong Kong.


Share on facebook
Share on twitter
Share on linkedin
Share on email



What Is “Shrinkflation” and Why Opting For It Isn’t Companies’ Only Choice

You might have noticed grocery prices are soaring, or your usual go-to pack of chips is shrinking in size—all thanks to massive inflation. As of August 2022, the U.S. consumer price index (CPI), which measures the change in consumer prices for a specific set of goods over a period, has increased by 8.3% (year-on-year). Although it has gone down slightly from 8.6% in May, the highest it has ever been since 1981, it remains high and worrying.

Top 3 Affordable and Little-Known Smartphones to Bring Home in 2022

Top 3 Affordable and Little-Known Smartphones to Bring Home in 2022

Apple has remained at the center of the smartphone industry for years. The sleek, striking design, ever-improving chip and robust camera system of the iPhone have made it one of the most sought-after smartphones in the world. This month, Apple cemented and extended its lead in the industry by putting forward the next generation of iPhones.

5 More Business Podcasts You Need to Listen To

5 More Business Podcasts You Need to Listen To

Entrepreneurs have one thing in common—they always look for opportunities to learn and grow. To gain an understanding of running a viable business, you need to listen to the experiences of those who have emerged triumphant in the business world. A great way to do so is by tuning into a vast number of business and entrepreneurship podcasts scattered across the internet today.

5 Hobbies To Maximize Your Entrepreneurial Drive

5 Hobbies To Maximize Your Entrepreneurial Drive

Entrepreneurs are a special breed of person. They’re go-getters, risk-takers and dreamers. Yet, even the most driven entrepreneur needs to take a break from time to time. Spending every second of your day on your business is stressful, and you will lose your drive very soon. If you want to stay energetic and ready to take on new challenges at work, hobbies are what you need.

Making the Metaverse a Force for Good with the Metaverse Charity Foundation

Making the Metaverse a Force for Good with the Metaverse Charity Foundation

If you are a frequent reader of our website, you must have seen us mention The Sandbox, Decentraland and Axie Infinity. These are some of the most popular metaverses out there, and the one thing they all have in common is that they all have their origins in Asia. While Asia is home to all these metaverse projects, it suffers two main issues: the region has major rural-urban inequality as well as a significant wage difference between high-skilled and low-skilled occupations.

How Do Stores Get You to Spend More Money

How Do Stores Get You to Spend More Money?

Have you ever entered a grocery store to buy some milk but ended up with a bag full of items you didn’t even need? You’re not alone if you feel guilty for spending more money than you intended. It’s not our fault that we keep putting items in our shopping carts; we are manipulated to do so! To make sure you buy more, retailers will go all the way to carefully engineer every aspect of their store.