Reliance Brands to Secure Majority Superdry IP Rights in India

Reliance Brands to Secure Majority Superdry IP Rights in India

The latest joint venture underscores a pivotal moment in the enduring alliance between the two companies.

Mumbai-based Reliance Brands Limited (RBL) has joined forces with UK’s Superdry PLC in a joint venture via its subsidiary, RBUK. This venture will involve acquiring the intellectual property rights for Superdry in India, Sri Lanka and Bangladesh. The ownership of the joint venture will see RBUK (Reliance’s UK subsidiary) holding a 76% share, while Superdry will retain a 24% stake.

This move extends an existing partnership, established in 2012 when RBL and Superdry PLC entered into a franchise agreement that introduced the Superdry brand to the Indian market. This strategic move looks forward to tapping into the growing purchasing power of Indian consumers and lays the foundation for Superdry’s expansion plans in these regions.

Superdry’s expansion in the Indian market

Superdry, which combines British, American and Japanese fashion elements, has been well-received by young Indian fashion enthusiasts. To date, they have extended their presence to 200 retail locations across 50 cities and have an online reach extending to over 2,300 cities. This makes India’s Superdry operation the most extensive franchisee network of the brand globally.

The brand offers a diverse product range, from outerwear and T-shirts to shoes and accessories, catering to both men and women. Recognizing the evolving preferences of Indian consumers, Superdry has introduced new product lines over the years, such as swimwear, fragrances and exclusive Denim & Shirt collections. The brand further expanded its portfolio by stepping into the sports and activewear domain in 2019. Moreover, Bollywood actor Kartik Aryan has been associated with Superdry since 2022, bolstering its visibility in the Indian market.

Darshan Mehta, MD of RBL, shared his enthusiasm for the ongoing partnership with Superdry, emphasizing its significant impact on the Indian fashion landscape over the past decade. Superdry’s CEO, Julian Dunkerton, echoed this sentiment, highlighting the promising prospects for Superdry in India due to its robust relationship with RBL.

While Superdry UK will retain an interest in the brand within the Indian domain, it commits to furthering the brand’s growth by contributing expertise in various areas, including design and marketing. The renewed partnership between RBL and Superdry PLC is expected to usher in beneficial strategies for both entities, focusing on localized product offerings, cost efficiency and robust brand development initiatives.

Also read: 

Header Image Courtesy of Unsplash 

Press release link: https://www.ril.com/getattachment/7fe0ab5a-e781-4766-b30e-1915a63145d1/RELIANCE-BRANDS-SIGNS-DEFINITIVE-AGREEMENT-TO-ACQU.aspx

SHARE THIS STORY

Share on facebook
Share on twitter
Share on linkedin
Share on email

RELATED POSTS

HK PolyU Employs GeoAI to Advance Urban Development 

The Hong Kong Polytechnic University (PolyU) is leveraging geospatial artificial intelligence (GeoAI) to tackle a range of environmental and social challenges worldwide. Through its innovative application in various sectors such as transportation, urban safety, and climate change, PolyU aims to lead in transforming how societies manage and adapt to these issues.

Step Into Tomorrow: Explore the Wonders of InnoEX 2024 in Hong Kong

In the bustling city of Hong Kong, where over seven million people reside, the call for smarter, more livable cities is louder than ever. This April, the Hong Kong Trade Development Council (HKTDC) steps up to answer that call with the InnoEX and the landmark 20th edition of the HKTDC Hong Kong Electronics Fair (Spring Edition) (EFSE). Backed by the visionary efforts of the HKSAR Government Innovation, Technology and Industry Bureau and the HKTDC, these tech expos are set to feature the latest and greatest innovation from over 3000 exhibitors from more than 20 nations and regions. 

Cloud Software Group and Microsoft Forge Strategic Cloud and AI Partnership

Cloud Software Group Inc. and Microsoft Corp. have announced an expansion of their long-standing collaboration through an eight-year strategic partnership. This partnership aims to strengthen the go-to-market collaboration for the Citrix virtual application and desktop platform and facilitate the development of new cloud and AI solutions. As part of the agreement, Cloud Software Group will commit US$1.65 billion to Microsoft’s cloud services and generative AI capabilities.

The Best 4 Hardware Crypto Wallets of 2024

After a long crypto winter since the spring of 2022, the crypto world has been buzzing with activity recently. In January, the U.S. saw the approval of Bitcoin ETFs; on March 14, Bitcoin’s price soared to an all-time high of US$73,835—obviously, there is an upsurge in interest in the crypto market.