RedDoorz is latest travel startup to join battle against COVID-19
Singapore-headquartered RedDoorz partnered with the governments of Singapore, Indonesia, and the Philippines to provide hygienic and free temporary accommodation to frontline medical personnel and emergency workers under a new initiative called ‘Red Heroes,’ according to a press report released on Tuesday.
The COVID-19 outbreak is “far from over” in the Asia-Pacific (APAC) region, warned Takeshi Kasai, Regional Director, Western Pacific, World Health Organization (WHO), yesterday. “This is going to be a long-term battle and we cannot let down our guard,” he added. The new initiative aims to provide much-needed support as APAC countries prepare for widespread community transmissions.
As part of the new initiative, RedDoorz will also supply and distribute health and well-being kits consisting of washable face masks, alcohol-based hand sanitizers, energy drinks and droplet hats to all frontline workers staying in RedDoorz properties.
“As a regional company deeply rooted in Southeast Asia, we have been closely monitoring the ever-evolving situation and the impact of COVID-19 in our region. The pandemic outbreak has resulted in immense stress across countries and industries, in particular for the tourism, hospitality and now healthcare sectors. As a result, we identified ways in which we could lend our support in offering targeted aid for those on the frontlines of this crisis,” says Amit Saberwal, CEO and Founder of RedDoorz.
Worldwide, companies are contributing to the fight to combat the spread of the Coronavirus pandemic. RedDoorz launched the ‘Red Heroes’ initiative in the Philippines, Indonesia, and Singapore to alleviate pressure on governments by providing clean, safe, and comfortable accommodation free of charge for those on the frontlines, the company claims.
“We are positive that we will be able to overcome this challenge if we stand together. We hope more companies with the means to support the initiative will participate during this challenging time,” says Saberwal.
The ‘Red Heroes’ initiative was first launched in the Philippines, where RedDoorz partnered with the Department of Tourism and Manila City Government to provide free accommodation to frontline healthcare workers and emergency first responders in strategic locations in Metro Manila with minimum commuting time.
In Jakarta, Indonesia, RedDoorz will provide 100 free rooms in two hotels located in close proximity to hospitals battling COVID-19 cases, according to the press release.
In Singapore, the firm is collaborating with the Ministry of Manpower to help house foreign workers entering and returning to Singapore who have been issued with the mandatory 14-day Stay-Home-Notice. RedDoorz is also providing alternative lodgings for Malaysian employees in Singapore who have been affected by the lockdown implemented by the Malaysian government, according to the press report.
RedDoorz is one of the chief competitors of India-based, SoftBank-backed Oyo, and claims to be Southeast Asia’s largest and fastest-growing technology-driven hotel management company. It works to offer branding and standardization to the highly fragmented hospitality industry, and leveraging its mobile application and digital channels to drive sales.
Header image courtesy of RedDoorz.
