RED T SHAKES UP ART WORLD WITH INNOVATIVE DIGITAL PLATFORM
Hong Kong – June 2, 2020 – Red T Multiples is launching a world’s-first art platform, which will allow art lovers to physically edit digitized original works, and then transform them into prints of bespoke art. The platform was imagined and developed in direct response to the convoluted process often associated with art commissions and print runs for commercial projects. In a stroke, this will remove the pain felt by art buyers for large commercial projects all the way to the individual looking for the perfect piece to hang above their sofa.
“Physically editing an artist’s finished work is almost unheard of in the old-school art world,” says Tamsin Nugent, Founder of Red T Multiples. “The routes to a collection of bespoke art are either incredibly expensive or painfully inefficient. My innate passion for art and years running galleries, art fairs and my consultancy spurred me to find an alternative to replace these archaic processes. I am excited to have created a solution which benefits both artists and buyers.”
Inspired by the royalty system in the music industry, Red T’s unique ‘We Curate. You Create’ model allows artists to leverage work they have already created and focus on their passion. For each print sold, the artist receives a royalty. Meanwhile, art buyers gain total control over creating exactly what they want and, if the project requires, ordering at volume.
The Red T Multiples platform experience represents a long-awaited step into the future: the virtual gallery will be a single click from the home page, which will house the growing collection of licensed originals. By clicking on any art work, the user can buy what they see at a pre-set size or have the option to use the customization window to crop, resize and create their perfect version. Fine Art standards will be a primary driver for the platform, all prints will strictly be made as part of a limited edition and, once sold, no one will be given access to the original. “This protection of exclusivity is designed to honour our artists and their work, yet it also serves to ensure our clients have a work that they cannot find anywhere else,” added Nugent. “It’s a one-stop shop of artistic quality and originality.”
All types of art works are being considered for the collection, albeit with a leaning toward the abstract. Abstract works can be more easily edited into their unique colours or forms, so complementing any design. As every taste and project is different to the next, the collection is designed to grow and incorporate diverse styles, colour pallets and concepts.
For more information, please contact:
Red T Multiples
Tamsin Nugent
tamsin@redtgroup.com
+852 9710 6716
RED T GROUP
Red T Multiples is a subsidiary of Red T Group, an art consultancy focusing on the emerging and cutting edge. Red T has always believed art is for everyone. It started out as a gallery for emerging artists in Beijing’s 798 district, with private as well as commercial clients such as Hyatt and Marriott. It has grown into a dynamic international art consultancy, offering clients innovative and responsible solutions to all their art requirements. Red T Multiples can be seen at the stunning Cé La Vi at the Roosevelt Building on the Bund in Shanghai with more private and commercial projects in the pipeline. For more information please visit www.redtmultiples.com
