By Khadija Azhar
Kuala Lumpur, Malaysia, 23 April 2019 – This month, Malaysian-based health and wellness platform, PurelyB, soft launched an all-new formulation of its popular traditional Asian superfood blend, Pegaga by PurelyB, an ancient herbal recipe of pegaga (Centella Asiatica), turmeric leaf and papaya leaf, now with the addition of pure green apples and dates, at an exclusive event in Kuala Lumpur, Malaysia on 6 April 2019.
Pegaga, also known as Centella Asiatica or Gotu Kola, has been used effectively for centuries in Asia to enhance, soothe, strengthen and cleanse the body for optimal health and beauty. However, what was once a powerful traditional herb used for medicinal purposes in villages throughout Southeast Asia eventually became almost unknown to the modern generation, lost amongst western health influences and trends. Now, PurelyB is leading the charge to connect the younger generation back to their traditional roots by bringing a game-changing blend of adaptogenic Asian herbs to the forefront of the wellness world!
“Our Pegaga by Purely B formulation is unlike anything else on the market right now,” says Raja Jesrina Arshad, Co-Founder and Chief Executive Officer at PurelyB. “The natural blend of herbs – pegaga (Centella Asiatica), turmeric and papaya leaf, and now pure green apples and dates – are a unique blend of medicinal herbs and fruits – a powerful healing remedy used by centuries by our ancestors to cleanse the body, optimise health, enhance skin, beauty, digestion and brain function. We’re excited to bring this ancient recipe to the younger generation in an easy-to-consume way, really inspire them to go back to their Asian roots and experience the positive changes these herbs can bring to their health and well-being.”Creators of Pegaga by PurelyB (L-R): Dr Bodeker, Raja Jesrina Arshad, Hameedah Hamid, Stephanie Looi
Pegaga by PurelyB even has the scientific community touting the healing properties of its unique blend. “If you want to put the three most powerful leaves of the tropics together that you can consume and benefit from, absolutely top of the list would be pegaga (Centella Asiatica), turmeric leaf, and papaya leaf,” reports Harvard-educated Oxbridge medical science professor Dr. Gerard Bodeker, editor-in-chief of the World Health Organization’s (WHO) Global Atlas on Traditional and Complementary Medicine. “These are real power foods.”
PurelyB’s valued partners include Dr. Gerard Bodeker and a renowned bidan (midwife) and local traditional herbalist, Hameedah Hamid (Kak Ida), whose ancient herbal remedies have helped many women heal their bodies from the inside out, particularly after pregnancy. Together with Dr. Bodeker and Ms. Hamid, PurelyB is making these ancient remedies available for consumers to easily enjoy.
With both proven science and centuries of uses in ancient tradition, there’s no denying the benefits of these herbs, especially when combined. Research* has shown the potent powers of Pegaga, turmeric and papaya leaf: the rich antioxidants found in Pegaga and turmeric leaf enhance skin repair by reducing inflammation and skin irritation, while essential amino and fatty acids improve circulation and collagen production needed for skin elasticity and anti-ageing; additionally, papain, a digestive enzyme found in papaya leaf, enhances the body’s ability to properly digest food, resulting in a healthy gut. Other benefits of these superfood herbs include immune support, enhanced brain health function and memory, and even accelerated postnatal recovery.
But PurelyB’s mission goes far beyond just improving the lives and nutrition of the end consumer; the company is committed to improving the livelihoods of struggling, marginalised communities and preserving the herbal industry in Malaysia and Southeast Asia as well. As part of the company’s social enterprise, PurelyB is creating jobs in some of the poorest communities in the region, including Narathiwat, Thailand, and soon, Malaysia. “Our herbs have been a part of these women’s traditions for many generations,” says Arshad, “What better way to produce these herbs than by working directly with the women that know them best – and have relied on them for many years.”PurelyB Cofounders Jesrina Arshad & Stephanie Looi with Herbalist Hameedah Hamid and the marginalised women employed on our Pegaga farm in Naratiwat Thailand.
As part of the soft launch campaign, PurelyB is offering limited-time pre-order on Pegaga by PurelyB at a discounted rate of 25% off of 1 box (1 months’ supply) for HKD375 or 30% off for HKD350 each for 2 boxes until 1st June 2019 – with FREE delivery for limited time only!
For more information about Pegaga by PurelyB, its benefits and customer success stories visit www.purelyb.com/pegagaglobal.
Watch the product preview here:
PurelyB (www.PurelyB.com/hk-en) is Asia’s leading health and wellness online community, content guide and brand on a mission to make healthy living easy and sustainable for all. Backed by Silicon Valley-based venture capital firm, 500 Startups, PurelyB provides digital content, and programmes from the best wellness experts around the world, as well as traditional health products rooted in Asian heritage. Also a social enterprise, PurelyB’s mission to improve lives includes their dedication to alleviating poverty and employing marginalised women in the cultivation, production, and commercialisation of their natural health products, such as Pegaga by PurelyB.
*Source: National Center of Biotechnology Information https://www.ncbi.nlm.nih.gov