Product Review: Vita Coco

By Kelly Cho

Coconuts for natural hydration  

Vita Coco is a leading brand for coconut water and related products. Founded in 2004 by Mike Kirban and Ira Liran, the company touts celebrities like Madonna, Rihanna, and Matthew McConaughey as fans of its products. As the first line of natural coconut water in the U.S., Vita Coco was at the forefront of the coconut water boom in North America. 

The version we tried–the ‘Original Coconut Water’–is extracted from young, green coconuts from Thailand (the company also sources from Brazil, Indonesia, the Philippines, Sri Lanka, and Malaysia). The flash pasteurized drink is rich in natural nutrients and antioxidants, such as Magnesium, Calcium, and Potassium. Due to its rehydrating properties, it’s a popular drink for post-workout, hangovers, and afternoon boosts. It also goes well in smoothies, chia seed pudding, and cocktails, and the company provides countless recipes on its website. 

Like pure coconut water, the drink has a yellowish color and tastes slightly sweet and light. The aftertaste reminds me of pineapple. Overall, it’s pleasant and refreshing, even though it doesn’t compare to fresh coconuts–as one would expect. The company recommends that the beverage be consumed after refrigeration, which improves the taste, in my opinion. One thing to note is that it contains natural fruit sugar (less than 1%) and Vitamin C as additional ingredients. 

There are a variety of other flavors, including ‘Pineapple,’ ‘Peach & Mango,’ and ‘Twist of Lime.’ The most common packaging for the coconut water line is the Tetra Pak carton, which is made from a BPA-free and 100% recyclable material derived from wood fiber. Vita Coco also makes a sparkling version of the beverage, coconut milk, and coconut oil. 

The cult of coconut-related products isn’t going away anytime soon. The packaged coconut water market is expected to grow by US$5.6 billion from 2019 to 2023 (Business Wire). There are countless options on the market, but Vita Coco offers good variety at decent price points. 

The ‘Original Coconut Water’ can be found at countless retailers and e-tailers. A 12-pack of 11.1 oz. bottles currently retails for US$18.99 on Amazon. –KC

Photos courtesy of Vita Coco.


Share on facebook
Share on twitter
Share on linkedin
Share on email


Workplace Bullies: How Do You Deal With Them

Workplace Bullies: How Do You Deal With Them

According to the 2021 U.S. Workplace Bullying survey, 30% of employees have direct experience being bullied at work. The typical office bully constantly puts you down, ignores your opinions and blames you for things you had nothing to do with. Some bullies are better at concealing their behaviors than others, and some might even gaslight you into thinking that you are making a big deal out of nothing. 

What Should Employees Do in a Crisis

What Should Employees Do in a Crisis?

At the start of January 2023, a drunk man in an Air India flight’s business class urinated over a 72-year-old woman sitting beside him. The man, Shankar Mishra, was the Vice President of the financial services company Wells Fargo (he was fired following the incident). In itself, the incident is disgusting.

Top 5 AI Companies in the World

Top 5 AI Companies in the World

Technological developments are driven by the human need to make life easier and complete tasks faster and more efficiently. The drastic growth of technology in recent years has paved the way for artificial intelligence (AI) to become an integral part of almost every industry—from education and lifestyle to music and sports. It is everywhere. And by the looks of it, it is here to stay.

3 High Demand Metaverse Jobs in Future That Your Kids Should Look into

3 High Demand Metaverse Jobs in Future That Your Kids Should Look into

It’s no wonder why Jumpstart Media named “metaverse” one of the top emerging trends and technologies to look forward to in 2023. With an expected compound annual growth rate (CAGR) of 39.4% from 2022 to 2030, Grand View Research forecasts that the global metaverse market is set to expand exponentially. From fashion shows, gaming, luxury products, sports and travel to art, many industries are tapping into the metaverse’s potential.

4 Most Anticipated Tech IPOs of 2023

4 Most Anticipated Tech IPOs of 2023

The technology industry has been a driving force in shaping the global economy for decades and the initial public offerings (IPOs) of technology companies are often highly-anticipated events. In 2022, the tech IPO market saw a slowdown compared to the previous year, 2021.


5 Luxury Items That Are Worth the Investment

The world of luxury items is one of elegance and exclusivity, with their value increasing as time passes. They are unattainable and highly coveted by the masses. Plus, luxury products have a Veblen effect on the market—as their price rises, their demand does, too.