[Press Release] Singapore-based RedDoorz Strengthens Leadership Team with New Senior Appointments

RedDoorz, Southeast Asia’s largest and fastest-growing online hotel management and booking platform, today announced the appointment of two new senior hires and an internal promotion, further strengthening its leadership team. Kelvin Teo, has joined the company as Chief Operating Officer (COO), while Trixie Thye has joined as Regional Vice President – Human Resources. At the same time, Liviu Nedef, Senior Vice President of Marketing and Communications, was promoted to Chief Marketing Officer (CMO) effective immediately.

 

“I’m incredibly excited to officially welcome Kelvin and Trixie to our leadership team and congratulate Liviu on his well-deserved promotion. Their wealth of experience and successful track record in our region will undoubtedly help us immensely on our mission to transform hospitality in Southeast Asia as we start to focus towards post-pandemic recovery,” said Amit Saberwal, Founder and CEO, RedDoorz.

 

As the Chief Operating Officer (COO), Kelvin Teo will oversee the business and operations for RedDoorz across the region. Kelvin brings with him 20 years of experience in the tech and online industries. Prior to RedDoorz, he served as Managing Director for Groupon Asia and as Chief Business Officer for Southeast Asia’s leading finance portal, MoneySmart Group. “I am thrilled to join the RedDoorz team in this new adventure and look forward to growing our presence across the region. Amit and the team have done a brilliant job building RedDoorz into a strong leadership position and we will continue to strengthen our position and unlock value for both our customers and hotel partners,” commented Kelvin.

 

As Regional Vice President – Human Resources, Trixie Thye brings almost two decades of experience with notable global corporations such as Accenture. Most recently, she was the Regional HR Vice President and Business Partner with Beijing-headquartered IT consulting and outsourcing company, Pactera. “I am proud to be part of a growing, innovative company like RedDoorz. Today’s economic and social environment poses additional challenges for organisations of all sizes and I’m happy to see that RedDoorz is working hard to ensure its people, talent and culture strategies play a central role in the business direction,” shared Trixie.

 

Liviu Nedef will continue to play a key role on RedDoorz’s leadership team as the Chief Marketing Officer (CMO), where he leads the company’s marketing, communications, and direct business-to-consumer (B2C) sales efforts. He will continue to focus on making RedDoorz become the preferred hospitality brand in Southeast Asia and accelerate its mobile-first customer strategies. RedDoorz recently became the top most considered hotel brand for consumers in Indonesia by YouGov BrandIndex.

 

RedDoorz has launched several new initiatives in 2020 amidst the COVID-19 pandemic to help its hotel partners, staff and customers cope with the effects of the coronavirus. These include “Red Heroes” – a programme which provided free temporary accommodation for frontline healthcare workers, “HygienePass”, an industry-wide cleanliness and sanitation certification programme for the hospitality industry in Indonesia and the Philippines, and “Hope Hotline”, a mental-health support program for its employees, hotel partners and their staffs.

 

Across the region, RedDoorz currently operates a network of more than 1,800 properties in over 150 cities, spanning Indonesia, Singapore, Philippines, Vietnam, and Thailand.

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