[Press Release] RedDoorz Unveils Multi-Brand Platform Strategy to Build Southeast Asia’s Largest Hospitality Company, Announces the Launch of SANS – a Trendy, Design-Inspired New Hotel Brand

RedDoorz today announced the launch of SANS Hotels, a trendy, economy lifestyle hotel brand as part of its strategy to build the largest new-age hospitality company in Southeast Asia. The launch signals RedDoorz’s new vision to become an ecosystem of various accommodation products, each backed by distinct brands and catering to the different needs of consumers, from no-frills budget stays to more premium, design-inspired experiences and even extended stays offering.

Hotel and accommodation partners will now be able to expand their business by leveraging the new products, RedDoorz’s user base and its technology which enables them to easily access modules for distribution channels, revenue management, payments and operations.

SANS, a name derived from the Indonesian word “santai” which roughly translates to “chill”, aims to provide a vibrant and cosy stay experience at a low cost. Properties under the new brand will feature trendy furnishings and amenities, and are intended for consumers who value stylish comfort and modern design without having to pay a hefty price.

“We’ve had a great journey over the last five years growing RedDoorz into the region’s number one hotel brand. We are now getting ready for our next phase of growth and despite COVID-19, we remain deeply committed to Southeast Asia’s hospitality potential. Once the pandemic gets behind us, we will be the first hospitality company in our part of the world to spring back into full growth mode again thanks to everything we’ve done during this challenging year. We want to continue to transform how people travel and live in Southeast Asia, provide more economic value to our accommodation partners and become the largest hospitality platform in our region,” said Amit Saberwal, Founder and CEO, RedDoorz.

SANS will mark the company’s second brand launch this year after KoolKost, an extended stay co-living brand in Indonesia allowing customers to rent long stay rooms under flexible leases, was launched in beta mode in January 2020. KoolKost addresses the supply-demand gap in the long-term rental housing space and eliminates the unnecessary hassle of having to pay hefty deposits, worry about contract lock-ins or stress over unpredictable living conditions like maintenance, furnishing, and unreliable housekeeping. With this new brand launch, RedDoorz wants to take one step forward to becoming Southeast Asia’s go-to hospitality platform.

The vision of RedDoorz as a multi-brand accommodation platform will come to life with a new redesigned app and rebranding campaign in Q1 2021. The new app design will feature easy access and navigation to the different accommodation brands and will also be complemented by a new loyalty programme, which can be used to earn and redeem discounts and access exclusive partner offers and benefits.

Customers will be able to book rooms at SANS Hotels via the RedDoorz mobile app, which is available on both Android and iOS mobile devices, or via its website (www.reddoorz.com).

SHARE THIS STORY

Share on facebook
Share on twitter
Share on linkedin
Share on email

RELATED POSTS

What Should Employees Do in a Crisis

What Should Employees Do in a Crisis?

At the start of January 2023, a drunk man in an Air India flight’s business class urinated over a 72-year-old woman sitting beside him. The man, Shankar Mishra, was the Vice President of the financial services company Wells Fargo (he was fired following the incident). In itself, the incident is disgusting.

Top 5 AI Companies in the World

Top 5 AI Companies in the World

Technological developments are driven by the human need to make life easier and complete tasks faster and more efficiently. The drastic growth of technology in recent years has paved the way for artificial intelligence (AI) to become an integral part of almost every industry—from education and lifestyle to music and sports. It is everywhere. And by the looks of it, it is here to stay.

3 High Demand Metaverse Jobs in Future That Your Kids Should Look into

3 High Demand Metaverse Jobs in Future That Your Kids Should Look into

It’s no wonder why Jumpstart Media named “metaverse” one of the top emerging trends and technologies to look forward to in 2023. With an expected compound annual growth rate (CAGR) of 39.4% from 2022 to 2030, Grand View Research forecasts that the global metaverse market is set to expand exponentially. From fashion shows, gaming, luxury products, sports and travel to art, many industries are tapping into the metaverse’s potential.

4 Most Anticipated Tech IPOs of 2023

4 Most Anticipated Tech IPOs of 2023

The technology industry has been a driving force in shaping the global economy for decades and the initial public offerings (IPOs) of technology companies are often highly-anticipated events. In 2022, the tech IPO market saw a slowdown compared to the previous year, 2021.

5-Luxury-Items-That-Are-Worth-the-Investment

5 Luxury Items That Are Worth the Investment

The world of luxury items is one of elegance and exclusivity, with their value increasing as time passes. They are unattainable and highly coveted by the masses. Plus, luxury products have a Veblen effect on the market—as their price rises, their demand does, too.

How Do You Know When to Give Up on Your Startup?

How Do You Know When to Give Up on Your Startup?

Starting a new business is never an easy task. You put your heart into it and spend countless hours working on what you believe will make someone happy or solve society’s problems. But sometimes, startups don’t work out as planned—this can be both disheartening and discouraging.