[Press Release] RedDoorz Unveils Multi-Brand Platform Strategy to Build Southeast Asia’s Largest Hospitality Company, Announces the Launch of SANS – a Trendy, Design-Inspired New Hotel Brand

RedDoorz today announced the launch of SANS Hotels, a trendy, economy lifestyle hotel brand as part of its strategy to build the largest new-age hospitality company in Southeast Asia. The launch signals RedDoorz’s new vision to become an ecosystem of various accommodation products, each backed by distinct brands and catering to the different needs of consumers, from no-frills budget stays to more premium, design-inspired experiences and even extended stays offering.

Hotel and accommodation partners will now be able to expand their business by leveraging the new products, RedDoorz’s user base and its technology which enables them to easily access modules for distribution channels, revenue management, payments and operations.

SANS, a name derived from the Indonesian word “santai” which roughly translates to “chill”, aims to provide a vibrant and cosy stay experience at a low cost. Properties under the new brand will feature trendy furnishings and amenities, and are intended for consumers who value stylish comfort and modern design without having to pay a hefty price.

“We’ve had a great journey over the last five years growing RedDoorz into the region’s number one hotel brand. We are now getting ready for our next phase of growth and despite COVID-19, we remain deeply committed to Southeast Asia’s hospitality potential. Once the pandemic gets behind us, we will be the first hospitality company in our part of the world to spring back into full growth mode again thanks to everything we’ve done during this challenging year. We want to continue to transform how people travel and live in Southeast Asia, provide more economic value to our accommodation partners and become the largest hospitality platform in our region,” said Amit Saberwal, Founder and CEO, RedDoorz.

SANS will mark the company’s second brand launch this year after KoolKost, an extended stay co-living brand in Indonesia allowing customers to rent long stay rooms under flexible leases, was launched in beta mode in January 2020. KoolKost addresses the supply-demand gap in the long-term rental housing space and eliminates the unnecessary hassle of having to pay hefty deposits, worry about contract lock-ins or stress over unpredictable living conditions like maintenance, furnishing, and unreliable housekeeping. With this new brand launch, RedDoorz wants to take one step forward to becoming Southeast Asia’s go-to hospitality platform.

The vision of RedDoorz as a multi-brand accommodation platform will come to life with a new redesigned app and rebranding campaign in Q1 2021. The new app design will feature easy access and navigation to the different accommodation brands and will also be complemented by a new loyalty programme, which can be used to earn and redeem discounts and access exclusive partner offers and benefits.

Customers will be able to book rooms at SANS Hotels via the RedDoorz mobile app, which is available on both Android and iOS mobile devices, or via its website (www.reddoorz.com).

SHARE THIS STORY

Share on facebook
Share on twitter
Share on linkedin
Share on email

RELATED POSTS

SleepTech

What Is SleepTech and Does It Work?

Many people nowadays find themselves sleeping for less than the recommended 7 hours each night. Many more struggle to fall asleep, no matter because of external stimulation, stress or distractions. The pandemic has only made matters worse, where reports of insomnia have spiked around the world.

Canva Co-Founder

Canva Co-Founder Becomes the Richest Self-Made Female Billionaire

In a recent valuation, the Australian graphic designing website, Canva, was valued at a whopping US$40 billion. This cements its place as one of the largest privately-owned companies in the world. The company is now the fifth most valuable startup worldwide, closely following SpaceX, Stripe, ByteDance and Klarna.

Major Types of Influencer Marketing

Major Types of Influencer Marketing

Influencer marketing is the shiny new gem in the crown jewels of digital marketing. We have previously discussed the differences between traditional and influencer marketing, as well as the latter’s advantages in the ever-evolving digital landscape.

Squid Game

Squid Game and Its Lessons on Entrepreneurship

With the massive media buzz the South Korean series “Squid Game” has been getting, you would have to live under a rock to not know about it. It is so popular that a South Korean broadband firm has sued Netflix over the surge in network traffic.

What Is Biotechnology

What Is Biotechnology and How to Start a Biotech Company?

To say that Covid has been a biological nightmare for the world is an understatement. In a bid to wake up from it, companies and investors have turned their attention to science, medicine and innovation—or simply, biotechnology. With vaccines and cures becoming the need of the hour, BioTech rose like never before.

Netflix

Netflix Forays into Video Games with Night School Studio Acquisition

On September 28, 2021, streaming service Netflix announced its first game-related acquisition: Night School Studio. The studio is best known for its game “Oxenfree”, which is a supernatural teen thriller. In a bid to diversify its offerings, Netflix has also released five mobile-friendly video games in Europe (i.e. Spain, Italy and Poland).