[ Press Release ] IWG Launches Signature at the Quayside in Kowloon East

IWG, the world’s largest provider of flexible workspace, is opening a new Signature location in Hong Kong with the launch of Signature at the Quayside. Featuring over 50,000 square feet of flexible office space, the centre provides members with an inspiring and dynamic environment to empower their innovative minds. This is the third Signature brand to be opened by IWG in Hong Kong in recent months following growing demand for innovative business solutions and flexible workspace. The centre will open in May 2021.

The launch of Signature at the Quayside follows on the heels of an announcement of a global partnership with Standard Chartered, which provides the bank’s 95,000 employees access to IWG’s flexible workspaces around the world.

Mark Dixon, Founder and CEO of IWG said, “Up until now, organisations have been taking a gradual step towards hybrid working, but now we are seeing companies of all sizes accelerate this approach as a result of the pandemic. Our partnership with Standard Chartered is a prime example of a visionary company with a strong footprint in Asia that is leading the way by taking a radically employee centric approach, empowering their teams to work where is most convenient and productive to them. Undoubtedly, this trend will only accelerate further and working in partnership with landlord partners, we will continue to open centres like Signature at The Quayside both in Hong Kong and globally.”

A former WeWork site, Signature at the Quayside joins existing Signature properties in Hysan Place in Causeway Bay and The Gateway in Tsim Sha Tsui, which have seen surging occupancy. Towering in the heart of the energised Kowloon East district, Signature at The Quayside is located in a prime transport hub that enjoys a vast network. Comprising three MTR stations, numerous bus routes and minibus lines, with a planned Environmentally Friendly Linkage System (EFLS) that joins the surrounded area and an underground passage to Ngau Tau Kok being tabled, this premium location enables members to bridge connections and build a more inclusive community with infinite possibilities.

With the government’s plan to energise Kowloon East, billions of dollars are being invested in infrastructure to create a neighbourhood full of vibrancy with a convenient and accessible network, making it desirable for business activities. Kowloon East is being transformed into Hong Kong’s second Core Business District and the pilot area for developing a smart city. Signature at Quayside provides first class flexible work facilities for a diverse group of entrepreneurs, tech professionals, freelancers and remote workers to gather and inspire innovation and creativity.

Paul MacAndrew, Country Manager for IWG in Hong Kong said, “Hong Kong is a key city for IWG’s growth and strategic development. We are very excited to be opening our third Signature centre featuring cutting edge facilities to meet rapidly growing demand in this vibrant gateway to Asia.”

The pandemic resulted in the biggest remote working experiment in history, bringing radical change in employee behaviour and mindsets, which will have a long-lasting and profound impact on how we work in the years ahead. It has accelerated structural shift towards flexible use of office space, companies and even landlords are having to radically rethink their real estate strategy.

“Hybrid work models which combine working from home, at nearby offices and occasionally at a corporate HQ, have disrupted our perception of how a workspace should look like. We are now receiving 30% more enquiries for our services compared to the same period last year, pre-pandemic. It is not only companies, but also landlords that are actively reexamining their development strategies and adding flexible workspace to their portfolios. With over 30 years’ experience and a proven track record, partnering with the market leader both in Hong Kong and globally is very attractive to landlords who are looking to implement flexible workspace solutions into their buildings”, MacAndrew added.

About IWG, International Workplace Group

IWG is leading the workspace revolution. Our companies help more than 2.5 million people and their businesses to work more productively. We do so by providing a choice of professional, inspiring and collaborative workspaces, communities and services.

Digitalisation and new technologies are transforming the world of work. People want the personal productivity benefits of living and working how and where they want. Businesses want the financial and strategic benefits. Our customers are start-ups, small and medium-sized enterprises, and large multinationals. With unique business goals, people and aspirations. They want workspaces and communities to match their needs. They want choice.

Through our companies we provide that choice, and serve the whole world of work: Regus, Spaces, No18, Basepoint, Open Office and Signature. We create personal, financial and strategic value for businesses of every size. From some of the most exciting companies and well-known organisations on the planet, to individuals and the next generation of industry leaders. All of them harness the power of flexible working to increase their productivity, efficiency, agility and market proximity.

Join us at www.iwgplc.com


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