Over the past few months, profitable SaaS company Insider has partnered up with ITeSHOP to develop more tailored, more relevant and meaningful customer journeys across channels to drive digital growth and brand loyalty. This summer, Insider and ITeSHOP specifically focused on the successful “exit intent pop-up cart reminder” campaign, increasing customer conversion and overall experience on their website.
Trusted by more than 800 global enterprise brands, Insider’s AI-powered Growth Management Platform enables enterprise marketers to connect customer data across channels and systems, predict their future behaviour with an AI-powered intent engine, and orchestrate and deliver individualized experiences to customers. Insider’s channel integrations take minutes, ultimately enabling digital marketers to drive growth across online channels.
As a unique multi-brand fashion house, ITeSHOP remains true to its history of innovation: bring together designers from across the world, and showcase fresh styles. With innovation deeply rooted in their brand philosophy, ITeSHOP continued to search for new ways to increase customer conversion and overall experience on their website.
In correspondence with the brand’s values, Insider suggested ITeSHOP add a new pop-up sign to target customers who showed intentions to purchase and reminded them through a pop up message that they have items left in their basket on the website. Developed by Insider, this new feature was shown when users have items abandoned in their cart and are about to leave the ITeSHOP.
This campaign to bring the user back to the cart solution brought an additional HK$250,000+ in sales, indicating an increase in conversion rate and driving revenue for ITeSHOP. Other results have also shown that mobile users were more engaged with the Add to Cart Button and recovered 52% of users who intended to exit, reducing overall bounce rate by at least 11%.
“Insider is helping ITeSHOP to improve user conversion along the different stages of the funnel. By targeting a specific audience, each campaign helps to boost click-through and conversion, trying to segment the user base and not spam the message to the entire user base. We are seeking to implement more campaigns to customize the UX based on each user persona browsing behaviour.” says Giovanni Cirillo, eCommerce Director or I.T.
Insider recently announced its $32 million Series C funding round, bringing total funding to date to $47 million. The round was led by Riverwood Capital and was joined by Sequoia India, Wamda Capital, and Endeavor Catalyst. Insider hopes to continue helping brands like ITeSHOP grow and improve their overall UX experience, especially in preparation for the upcoming holiday season and have specially curated an e-book called “12 Black Friday and Cyber Monday Growth Marketing Secrets, Unwrapped”. Sign up directly on the Insider website to receive a free copy of the guide and learn how to drive sales, win new customers and create consumer excitement in preparation for Black Friday and Cyber Monday.