[Press Release] Insider’s Growth Management Platform Helps ITeSHOP Increase Conversion Rates with Timely Dynamic Product Website Reminders

Over the past few months, profitable SaaS company Insider has partnered up with ITeSHOP to develop more tailored, more relevant and meaningful customer journeys across channels to drive digital growth and brand loyalty. This summer, Insider and ITeSHOP specifically focused on the successful “exit intent pop-up cart reminder” campaign, increasing customer conversion and overall experience on their website.

Trusted by more than 800 global enterprise brands, Insider’s AI-powered Growth Management Platform enables enterprise marketers to connect customer data across channels and systems, predict their future behaviour with an AI-powered intent engine, and orchestrate and deliver individualized experiences to customers. Insider’s channel integrations take minutes, ultimately enabling digital marketers to drive growth across online channels.

 As a unique multi-brand fashion house, ITeSHOP remains true to its history of innovation: bring together designers from across the world, and showcase fresh styles. With innovation deeply rooted in their brand philosophy, ITeSHOP continued to search for new ways to increase customer conversion and overall experience on their website.

In correspondence with the brand’s values, Insider suggested ITeSHOP add a new pop-up sign to target customers who showed intentions to purchase and reminded them through a pop up message that they have items left in their basket on the website. Developed by Insider, this new feature was shown when users have items abandoned in their cart and are about to leave the ITeSHOP.

This campaign to bring the user back to the cart solution brought an additional HK$250,000+ in sales, indicating an increase in conversion rate and driving revenue for ITeSHOP. Other results have also shown that mobile users were more engaged with the Add to Cart Button and recovered 52% of users who intended to exit, reducing overall bounce rate by at least 11%.

“Insider is helping ITeSHOP to improve user conversion along the different stages of the funnel. By targeting a specific audience, each campaign helps to boost click-through and conversion, trying to segment the user base and not spam the message to the entire user base. We are seeking to implement more campaigns to customize the UX based on each user persona browsing behaviour.” says Giovanni Cirillo, eCommerce Director or I.T.

Insider recently announced its $32 million Series C funding round, bringing total funding to date to $47 million. The round was led by Riverwood Capital and was joined by Sequoia India, Wamda Capital, and Endeavor Catalyst. Insider hopes to continue helping brands like ITeSHOP grow and improve their overall UX experience, especially in preparation for the upcoming holiday season and have specially curated an e-book called “12 Black Friday and Cyber Monday Growth Marketing Secrets, Unwrapped”. Sign up directly on the Insider website to receive a free copy of the guide and learn how to drive sales, win new customers and create consumer excitement in preparation for Black Friday and Cyber Monday.

SHARE THIS STORY

Share on facebook
Share on twitter
Share on linkedin
Share on email

RELATED POSTS

Off-Chain vs. On-Chain Crypto Transactions: Which One Is Better?

Off-Chain vs. On-Chain Crypto Transactions: Which One Is Better?

Knowledge is power; when it comes to cryptocurrency, the more you know, the better financial decisions you will make. There is a lot to learn within the cryptocurrency space, such as how the different layers of blockchain technology work and which blockchain has the fastest transaction speed. Another important thing you need to know regarding blockchain transactions is the differences between off-chain and on-chain transactions—and which one can save you more money!

5 Essential Tricks to Master Microsoft Excel

5 Essential Tricks to Master Microsoft Excel

Microsoft Excel (MS Excel) is a must-have for any business. It is a powerful spreadsheet software application that allows users to store, organize and analyze data. While Excel is fairly easy to use, it can be tricky to become an expert. Don’t know where to start? We have compiled a list of easy-to-follow hacks that will help you become a pro at Excel!

Top Three Weirdest Mobile Game Advertisements

Top 3 Weirdest Mobile Game Advertisements

Whether on YouTube or Instagram, I’m sure you all must have seen at least one mobile game advertisement. One common trope with today’s mobile game advertisements is that they tend to mislead their audience.
You might have come across these weird ads while scrolling through social media: In the ad for the strategy game “Game of Sultans”, a sultan is fat-shaming his daughter; in the match-three puzzle game “Lily’s Garden” ad, women use washing machines as vibrators.

The Maximalist Fashion Trend Where Did It Come From and Where Is It Going

The Maximalist Fashion Trend: Where Did It Come From and Where Is It Going?

If you Google “maximalist fashion”, you will be swamped with dressing guides dedicated to this “the more, the better” trend published by leading fashion magazines in 2022. Rapidly gaining popularity in the last couple of years, maximalist styles are breaking out of the runway of an Haute Couture fashion show, a red carpet event or a K-pop performance to conquer streets in high fashion neighborhoods.

How Is Technology Influencing the Food and Beverage Industry

How Is Technology Influencing the Food and Beverages Industry?

Food waste, sustainability and animal cruelty are some of the biggest challenges facing the food and beverage (F&B) industry nowadays. Like any other sector, the industry is dipping its toe into technology and innovations to seek solutions. While we are already seeing more food tech solutions in our everyday lives, like plant-based meat alternatives and food waste management startups.