[Press Release] Insider Supports Organic Skincare Retailer Melvita: Boosting Conversions by 28% Through AI-Powered Social Proof Messaging Feature

Singapore-based Insider, a profitable SaaS company that takes a unique approach to Multichannel Experience Orchestration, has partnered up with the defender of organic beauty products, Melvita, on a new social validation campaign to increase consumer conversion rate to their website and overall UX experience this summer.

Trusted by more than 800 global enterprise brands, Insider’s AI-powered Growth Management Platform enables enterprise marketers to connect customer data across channels and systems, predict their future behavior with an AI-powered intent engine, and orchestrate and deliver individualized experiences to customers. Insider’s channel integrations take minutes, ultimately enabling digital marketers to drive growth across online channels.

Offering the pure power of nature for over 30 years in bottles, Melvita is best known for their award-winning organic floral waters and loved by many beauty enthusiasts in Hong Kong. With the observation that the product page on their website had contributed to a handful of high volume exits and a low Add-to-Cart rate, Insider was able to provide Melvita a range of new personalized features that enabled high conversion to their website, focusing on their overall strategy to improve customer experience to drive e-business revenue.

To convince hesitant shoppers, Insider implemented a social validation feature that shows the number of other users that were looking at the product at the same time. This formula of adopting psychological marketing manifested a clear consumer preference to ‘safety in numbers’ and boost a boost in confidence in purchasing decisions in the checkout stages, enabling Melvita to offer the purest of natural beauty products to many consumers across Asia.

Insider was quick to devise and establish personalized campaigns to drive consumer retention that included specific segmentations resulting in an overall 28% conversion uplift on Melvita’s website. Highlights on a winning feature of social proof that proved a rosy 107% increase in revenue that further gained 88% new customers to their website during the summer season.

“The decision to become Insider’s partner has been a brilliant move. We now have the capabilities and the tools we need to drive revenue across our digital channels and the confidence to move forward in ensuring a well-strategized plan of campaigns to drive growth for the summer season and rest of the year.” said Ceres Yu, Digital Marketing & Brand Communications Manager of Melvita, L’Occitane.

Insider also recently announced its $32 million Series C funding round, bringing total funding to date to $47 million. The round was led by Riverwood Capital and was joined by Sequoia India, Wamda, and Endeavor Catalyst. With this encouragement, Insider has specially created an e-book called “12 Black Friday and Cyber Monday Growth Marketing Secrets, Unwrapped”, hoping to continue guiding brands like Melvita to change the face of the digital customer experience for the upcoming holiday season and beyond. Sign up directly on the Insider website to receive a free copy of the guide and learn how to drive sales, win new customers and create consumer excitement in preparation for Black Friday and Cyber Monday.


Share on facebook
Share on twitter
Share on linkedin
Share on email


Top Must-Follow Productivity Influencers in 2023

Top Must-Follow Productivity Influencers in 2023

Productivity is a key aspect of success in today’s fast-paced world. Being productive enables individuals to balance their work and personal lives effectively while accomplishing their goals efficiently. To help you stay on track and reach your full potential, we’ve identified top influential productivity experts who provide valuable insights to maximize your efficiency in 2023.

What Can Drones Be Used For, and Do They Have a Future?

What Can Drones Be Used For, and Do They Have a Future?

In January 2023, Australian soldiers used drones to search for a missing woman. The drones helped them reach areas that might have been too challenging for a human to enter. For the past few years, the drone economy has been booming. Global investments in the industry amount to US$1.15 billion, with China leading the market.

2022 FIFA World Cup

The Most Controversial VAR Decisions at the 2022 FIFA World Cup

The footballing world has welcomed many new technological developments in recent times. Its goal is to make decision-making more accurate and provide a better experience for players and fans alike. These technologies include the video assistant referee (VAR), semi-automated offside technology (SAOT) and sensor-equipped footballs, all used extensively during the 2022 FIFA World Cup in Qatar.

Self-funding Your Startup? Follow These Expert Tips from Proven Entrepreneurs

Self-funding Your Startup? Follow These Expert Tips from Proven Entrepreneurs

Starting a new business can be an exciting and challenging endeavor, with securing funding being one of the biggest obstacles. Traditional funding options, such as venture capital and angel investing, can be time-consuming, especially for new and untested businesses. In such cases, self-funding, or “bootstrapping”, might be a viable option.

Navigating Ghost Job Postings: How to Avoid Them

Navigating Ghost Job Postings: How to Avoid Them

Job searching can be a daunting task, especially with the risk of encountering scams or fraudulent job postings. Ghost job postings, which refer to open job positions that are not actively being filled, are a common issue that jobseekers should be aware of. According to a survey by New York-based financial consultancy Clarify Capital.

Can AI Help You Flirt Better

Can AI Help You Flirt Better?

“Excuse me, but I think you dropped something: my jaw.” This is the pick-up line the famous artificial intelligence (AI) chatbot ChatGPT dished out when we asked for some viable options. Not the most original, sure, but not bad for a trained algorithm.