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SmileDirectClub x Watsons Hong Kong: Offering a straighter, more affordable smile

 

SmileDirectClub, the NASDAQ listed and US-based pioneer of the first direct-to-consumer telehealth platform for teeth straightening, is delighted to announce its partnership with Watsons Hong Kong, to increase access to high quality and innovative clear aligner therapy. In mid-April, the first two in-store SmileShop at Watsons were unveiled at Mong Kok and Kwun Tong respectively – increasing the number of SmileShops’ locations to four in less than seven months since SmileDirectClub, which is one of the largest 3D printing manufacturers in the U.S, launched two existing standalone SmileShops in Hong Kong in December 2019.

 

(Hong Kong, 19th May 2020) – SmileDirectClub, the NASDAQ listed and US-based pioneer of the first direct-to-consumer telehealth platform for teeth straightening, is delighted to announce its partnership with Watsons Hong Kong, to increase access to high quality and innovative clear aligner therapy. In mid-April, the first two in-store SmileShop at Watsons were unveiled at Mong Kok and Kwun Tong respectively – increasing the number of SmileShops’ locations to four in less than seven months since SmileDirectClub, which is one of the largest 3D printing manufacturers in the U.S, launched two existing standalone SmileShops in Hong Kong in December 2019.

 

As the first telehealth platform for direct-to-consumer teeth straightening, SmileDirectClub has been lauded by Hong Kong people for its convenient and affordable clear aligner treatment. The SmileShops at Watsons will offer the same patented retail concept and treatment process from its US locations, including the customer experience available at its two standalone locations in Sheung Wan and Tsim Sha Tsui. Brand representatives, known as “SmileGuides,” assist customers to start their smile journey by taking a free 3D image of their teeth. The images and other relevant dental and medical information are uploaded into SmileDirectClub’s teledentistry platform and a treatment plan is developed. SmileDirectClub’s network for affiliated licensed dentists or orthodontists prescribe, direct, and manage every aspect of their patients’ smile plan. SmileDirectClub coordinates the manufacturing and direct shipment of the USA-made clear aligners; once received, customers can begin their professional treatment from the comfort of their home without needing frequent in-person visits.

 

“Our partnership with Watsons Hong Kong is built on a mutual commitment to provide a quality, affordable, customer-first experience,” said Kay Oswald, President of International at SmileDirectClub. “We understand that customers need efficient solutions when it comes to beauty and healthcare. With Watsons’s extensive network in Hong Kong, we are delighted to provide greater access to teeth straightening and enable customers to transform their smiles in a convenient and hassle-free way, without compromising professional assessment and service.”

 

Mr Samuel Lee, Managing Director of Watsons Hong Kong said, “In view of the rising demand on telehealth solutions and awareness on digital oral care, we are excited to be the first Asia partner with SmileDirectClub to launch the first in-store SmileShop in Watsons Hong Kong, providing one-stop for personalised clear aligner treatment that puts a beautiful smile on our customers’ faces. Along with our integrated online and offline (O+O) customer experience, strong retail presence and professional health team, the in-store SmileShops at Watsons with the 3D image capture will provide our customers one-stop solution for teeth straightening.”

 

How it works:

SmileDirectClub has pioneered a unique teledentistry platform to connect customers with an affiliated network of licensed dentists or orthodontists who direct all aspects of clinical care using SmileDirectClub’s platform. These licensed dentists or orthodontists review and approve each patient’s customised treatment plan and direct and manage the entire treatment process through convenient, regular remote check-ins without the hassle of in-person visits.

 

SmileDirectClub’s clear aligners are manufactured in FDA-registered and certified U.S. manufacturing facilities. The aligners are produced using a ground-breaking fleet of HP industrial 3D printers, making the company one of the largest 3D printing manufacturer in the U.S. Each clear aligner is custom-made from BPA-free plastic thermoformed onto personalised 3D-printed mouth moulds before it is packaged and shipped in an “all-in-one” Blurple box directly to the customer’s home.

 

To get started, visit SmileDirectClub.com.hk to schedule a SmileShop appointment for free scan, or request a doctor-prescribed, easy-to-use at home impression kit.

 

SmileDirectClub clear aligner therapy is available for a flat rate with no hidden cost of HK$14,500, or through its SmilePay™ option of a HK$2,000 deposit and HK$650 per month for 24 months.

 

For a limited time offer, Watson’s Customers can enjoy HK$800 aligner discount with code “WATSONS800” and book a FREE 3D image scan and get a FREE bright on™ premium whitening kit (valued at HK$390). MoneyBack members will enjoy an exclusive HK$1,200 aligner discount with code “WATSONS1200”. The offer, available until August 31, is only applicable to the two SmileShops at Watsons.

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