The origins of aromatherapy trace back to several ancient cultures, including China, India, Egypt, Greece, and Rome. But the practice, defined as using plant oils to improve one’s mental or physical well-being, is experiencing a surge in popularity that goes beyond the confines of alternative healing practitioners.
At the forefront of this revival is Pilgrim, the startup that’s behind some of Amazon’s best-selling diffusers. The brand’s philosophy is to “blur the line between home appliances and decor,” so each diffuser is beautifully designed with organic shapes, and materials like ceramic and oak. The diffusers also offer multiple modes for brightness, run time, and mist level.
The top-of-the-line item is the Zoe ultrasonic diffuser (pictured on the bottom), which uses a mix of essential oil and water, and has a 500 ml water tank that can be remotely controlled to disperse for up to six hours continuously in a space as large as 1,200 sq. ft. Zoe’s handmade glass cover makes it look more like a decorative item than a diffuser; its premium, design-driven feel differentiates it from other diffusers on the market.
Naturally, Pilgrim offers its own line of essential oils, and has collaborated with other brands like skincare favorite Herbivore and Travel + Leisure magazine to introduce limited edition sets.
Prices for diffusers start from US$80, and free four-day shipping and a one-year warranty is available for all U.S. orders. International shipping will be introduced soon. –MC
Microsoft-backed Builder.ai Secures Over US$250 Million in Series D Funding
London-based artificial intelligence (AI)-powered composable software platform Builder.ai has raised a significant investment of over US$250 million in Series D funding. Led by Qatar Investment Authority (QIA), the funding round brings the total amount raised by the company to over US$450 million, resulting in a valuation increase of up to 1.8x.