New research shows sizeable surge in interest in remote working, video conferencing and edtech due to COVID-19

HONG KONG: New research from global communications agency ClearStory International has analysed the rapid surge in interest in the most popular tech trends across media since coronavirus first emerged.

 

The Q1 COVID Tech Trend Report was compiled to help businesses, industry stakeholders, journalists and others gain insight into the historic speed and scale of interest that catapulted previously obscured tech trends into public prominence.

 

The report identified 7,815 articles across HK media that featured mentions of tech trends that emerged under the spotlight as COVID19 took hold. It assesses the surge in interest in the weeks coming up to the height of the pandemic. Globally, on average, there was a 17,500% increase in interest in video calling while there was an upsurge in interest in remote working by 14,000%.

 

From their low point in December 2019 to their highest point in the last week of March 2020, the report identifies 7 key tech trends and tracks the percentage increase in interest over that period on a topic by topic basis. In Hong Kong the highest surges of interest were recorded as:

 

1. Remote working (increased by 10,600% from low point)

 

2. Video conferencing (increased by 4,733% from low point)

 

3. E-learning/edtech (increased by 1,200% from low point)

 

4. Virtual events/conferencing (increased by 1,100% from low point)

 

5. Gig economy (increased by 575% from low point)

 

6. Health/med/biotech (increased by 377% from low point)

 

7. E-commerce (increased by 222% from low point)

 

(For full analysis please see the Q1 COVID Tech Trend Report by clicking here)

 

With 88 percent of Hong Kong’s working population in the service sector, remote working has become a significant topic of interest, as has video conferencing. Research also showed E-commerce to be the least talked about topic, despite recent figures which showed there are over 4.5 million e-shoppers across the region.

 

Speaking about the Q1 COVID Tech Trend Report, CEO and Founder of ClearStory International, James McCann said:

 

“The COVID-19 pandemic has disrupted entire industries and created a significantly different dynamic for those in business and media globally. As governments, companies and societies scramble to adjust to a new reality, this report provides insight into a shift in most talked about sectors since coronavirus took hold. We hope this analysis will help businesses, stakeholders and journalists among others identify which areas are most of interest and likely to grow in these challenging times.”

 

The study was carried out from the 2nd December to the 5th of April 2020. ClearStory International is a global PR agency that works with emerging tech companies across the world.

SHARE THIS STORY

Share on facebook
Share on twitter
Share on linkedin
Share on email

RELATED POSTS

5 Essential Tricks to Master Microsoft Excel

5 Essential Tricks to Master Microsoft Excel

Microsoft Excel (MS Excel) is a must-have for any business. It is a powerful spreadsheet software application that allows users to store, organize and analyze data. While Excel is fairly easy to use, it can be tricky to become an expert. Don’t know where to start? We have compiled a list of easy-to-follow hacks that will help you become a pro at Excel!

Top Three Weirdest Mobile Game Advertisements

Top Three Weirdest Mobile Game Advertisements

Whether on YouTube or Instagram, I’m sure you all must have seen at least one mobile game advertisement. One common trope with today’s mobile game advertisements is that they tend to mislead their audience.
You might have come across these weird ads while scrolling through social media: In the ad for the strategy game “Game of Sultans”, a sultan is fat-shaming his daughter; in the match-three puzzle game “Lily’s Garden” ad, women use washing machines as vibrators.

The Maximalist Fashion Trend Where Did It Come From and Where Is It Going

The Maximalist Fashion Trend: Where Did It Come From and Where Is It Going?

If you Google “maximalist fashion”, you will be swamped with dressing guides dedicated to this “the more, the better” trend published by leading fashion magazines in 2022. Rapidly gaining popularity in the last couple of years, maximalist styles are breaking out of the runway of an Haute Couture fashion show, a red carpet event or a K-pop performance to conquer streets in high fashion neighborhoods.

How Is Technology Influencing the Food and Beverage Industry

How Is Technology Influencing the Food and Beverages Industry?

Food waste, sustainability and animal cruelty are some of the biggest challenges facing the food and beverage (F&B) industry nowadays. Like any other sector, the industry is dipping its toe into technology and innovations to seek solutions. While we are already seeing more food tech solutions in our everyday lives, like plant-based meat alternatives and food waste management startups.

3 Innovations for a Cleaner Environment You Never Heard Of

3 Innovations for a Cleaner Environment You Never Heard Of

Innovation in clean energy, sustainable infrastructure and eco-friendly solutions to environmental hazards are the need of the hour. The burden on the world’s natural recourses is immense, and it is high time we focus on renewability and diversification. While we are only scratching the tip of the iceberg, here are three innovations working to create an environment-friendly future.