Impossible Foods Launches New Initiative To Support Hong Kong Restaurant Partners

Today, Impossible Foods launched a new initiative to support Hong Kong’s restaurant industry that allows restaurants to resell their inventory of Impossible Burger directly to their customers. This is the first time Hong Kongers will have the opportunity to try cooking Impossible’s award-winning plant-based meat at home in their favorite recipes.

The collaboration is a first for Impossible Foods in Hong Kong as Hong Kong’s restaurant industry adapts to the ongoing impact of COVID-19 with dine-in dinner services banned and limited capacity for dine-in during the day. This initiative follows very successful and similar programs in the United States and Singapore. The program is designed to help provide restaurants with an additional revenue stream for takeout orders and enable fans to cook Impossible meat at home for the first time.

“The COVID-19 crisis has been incredibly challenging globally for our partners in the restaurant industry,” said Nick Halla, Senior Vice President of International at Impossible Foods, “with many adapting their business model to prioritize takeout and delivery. From our experience in the U.S. and Singapore, we know that enabling our partners to sell Impossible products directly has been a welcome source of additional revenue during this period. In Singapore, participating restaurant partners saw an average increase of 88% in total sales within the first month with more than half of this coming from direct-to-consumer sales of Impossible Burger. We’re happy that we can also roll out this initiative in HK and support our partners here, as well as giving Hong Kongers an opportunity to cook Impossible at home.”

The 5lb (2.27kg) bulk package of Impossible Burger and 10-patty packs are now available for purchase at a number of local restaurants:

The Coffee Academics (available for in-store pre-order and online order:

CRFT PIT (available for online order: http://www.crft-pit.com/specials-of-the-month.html )

Gafell (available for online order: https://www.gafell.com/collections/all/category_plant-based)

The Butchers Club (available for online order:

Impossible Burger is delicious meat made from plants that cooks like conventional ground meat, making it easy to substitute Impossible meat into any recipe that would otherwise call for ground meat from animals.

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