Hmlet, Asia-Pacific’s fastest-growing property and lifestyle platform, has launched a collection of heritage homes in trendy Tiong Bahru and the conservation area of Emerald Hill.
Each of the 80 rooms across seven locations in the Tiong Bahru area are now available on Hmlet’s platform, allowing members to participate in virtual tours of the walk-up apartments and loft conversions that are located within walking distance to well-known cafés, famous food centres and Tiong Bahru Plaza Mall.
Featuring studios as well as one-bedroom and two-bedroom apartments, the properties span 18,000 sqft and are located on Hoot Kiam Road, Zion Road, Tiong Bahru Road, Moh Guan Terrace, Chay Yan Street, Tiong Poh Road and Guan Chuan Street. Depending on the room category, members who book a twelve-month stay will enjoy preferential rates that range from $2,000 to $2,800 a month for a fully-furnished room, inclusive of all bills, WiFi, weekly cleaning and month to month leases.
Hmlet Emerald Hill is ideally located in a heritage residential area within easy access to Somerset, Dhoby Ghaut and Orchard. Built at the turn of the last century and stylishly renovated, the property offers spacious, high ceiling bedrooms including five with ensuite bathrooms. Monthly membership fees range from $1,550 for a pocket room to $2,550 for a master bedroom with ensuite facilities, inclusive of all bills.
“We are excited to collaborate with real estate partners that believe that Hmlet can help them bring even more value to their heritage buildings in such iconic neighbourhoods like Tiong Bahru and Emerald Hill. We always listen to the demand from our customers and our members love these historical places.” said Yoan Kamalski, CEO of Hmlet.
In Hmlet’s latest eclectic collection of apartments, no two units are the same. Built in the 1920s, original elements such as exposed brick walls, built-in dining benches and textured glass doors breathe in new life to each apartment and pay homage to the building’s provenance. Across the collection, the apartments are fully-furnished with bespoke pieces featuring colour accents that evoke the heritage of Tiong Bahru’s past.
The neighbourhood is heavily influenced by Streamline Moderne, an international style of Art Deco which emphasises curving forms and long horizontal lines. As a tribute to the many Art Deco buildings that line the streets of Tiong Bahru, hexagonal coasters from SCENE SHANG’s Embrace Me collection are dotted along the walls of Hmlet apartments while commissioned artworks showcase the past and present Tiong Bahru.
“Our Tiong Bahru properties reflect what the precinct is best known for – the contrast of Art Deco charm and contemporary tastes – balancing both old and new elements. All design considerations from featured artwork, furnishings to colour palate are thoughtfully curated to reference the rich cultural heritage of the neighbourhood’s past so that they subtly weave into the everyday lives of our members,” said Deborah Lee, Interior Designer, Hmlet.
At Emerald Hill, Hmlet blends old and new throughout the property by incorporating contemporary design while paying homage to its peranakan roots. Combining two residential houses, the space is generous while the dining lounge with the grand staircase forms the centrepiece of Hmlet’s new boutique home, with an antique long table the fulcrum of communal living and dining.
In the true spirit of building community, Hmlet’s newly launched fully-furnished 12-bedroom property is designed to facilitate community interactions and also features shared seating areas including a courtyard and living lounges. Oak beige features in all the bedrooms and dark wood permeates the communal areas to complement existing tiles, windows and doors, with spaces furnished with FSC-certified solid wood furniture and decorated with batik fabric prints and artworks in tribute to the neighbourhood’s culture and heritage.
Founded in 2016, today Hmlet is the fastest growing property and lifestyle platform in Asia Pacific. Hmlet currently lists more than 100 properties in Singapore, Hong Kong, Sydney and Tokyo, with the goal of serving 5,000 members in the region by the end of 2020. Hmlet provides its members with a hassle-free experience that reflects the ever-changing demands of their increasingly mobile lifestyle.
