HappyShappy launches ‘Universal Shopping Cart’ feature, now serving Indian consumers with a one-of-a-kind shopping experience

Wednesday, 18th Sep 2019, New Delhi – Delhi-based tech startup, HappyShappy today confirmed the recent launch of its ‘Universal Shopping Cart’ feature accessible via its flagship product the HappyShapp app. The technology enables a multi-retailer checkout, also referred to as universal checkout and effectively serves an engaging, scalable solution that streamlines shopping from multiple retail platforms into a single checkout.
HappyShappy is a mobile-first discovery platform that has found its place serving Indian consumers with inspiring ideas, creative images, unique products and daily horoscope. The platform provides quality content across a broad spectrum of categories, ranging from the popular (fashion, beauty, jewellery & gifts) to the lesser-searched (office décor, eco-friendly items, comics & pet-supplies). The startup bridges the gap between a vast network of vendors comprising of 770 home-grown brands offering never-before-seen goods and a fast-growing community of smart consumers.
Within a span of a few years, HappyShappy has witnessed a prodigious growth in Indian social commerce space. Taking a customer-centric approach, the startup has now launched a ‘Universal Shopping Cart’ feature that leverages the potential of artificial intelligence, visual aesthetics and consumer behaviour analysis, to innovate an optimized purchase journey. When users discover products they love from an e-commerce site, they can bring them to HappyShappy in two clicks – without logging into those multiple retail sites and without breaking their shopping experience on that site. Acting as a shopping search engine, it reduces friction, decreases scrolls and replaces hundreds of bookmarks, all of which result in a smarter and effortless buying experience.
Says Nitin Sood, Founder & CEO of HappyShappy “This technology is one of the ways we are keeping pace with the modern shoppers’ broadening and changing expectations from the ecommerce industry. We believe that in today’s micro-moments era, the average consumer deserves a e-commerce platform that provides shorter checkout times, lesser taps and a streamlined product feed that makes buying enjoyable. Such conveniences will delineate and encourage shoppers to get what they need instead of what they get.”
The new technology marks an interesting shift in the power dynamic from brand to technology as a driver of consumer behaviour. “There are several factors that have marred the contemporary shopping experience. We’re all too familiar with the overabundance of mass-produced goods, the pressure of cart timeout, the lure of promo codes and discounts, the unnecessary pressure via cart timeout and the absence of easy access to off-beat items. We aim to remove all such ‘noise’ and make shopping a fun-filled activity. The Universal Shopping Cart will enable a balanced, two-way engagement between brands and consumers by making the digital shopping experience more conversational, convenient and personalized” shares Sana Sood, Co-founder & Creative Head of HappyShappy.
The HappyShappy app is available for free download on the App Store and Google Play.
###
Note for Editors:-
HappyShappy is a discovery platform for India’s best ideas and favourite products and is also a universal shopping cart for all the things you love from anywhere else on the web. HappyShappy celebrates the best of India’s homegrown brands and provides consumers with a variety of content across 20+ categories – fashion, gifting, beauty, food, decor, jewellery, weddings and more. By bridging the gap between users who enjoy amazing inspiration and unique products, and sellers who want to reach relevant customers on an aesthetic platform, HappyShappy is making India much happier, one app at a time. To learn more about HappyShappy, check out the business profile below or visit https://www.happyshappy.com/

SHARE THIS STORY

Share on facebook
Share on twitter
Share on linkedin
Share on email

RELATED POSTS

5 More Business Podcasts You Need to Listen To

5 More Business Podcasts You Need to Listen To

Entrepreneurs have one thing in common—they always look for opportunities to learn and grow. To gain an understanding of running a viable business, you need to listen to the experiences of those who have emerged triumphant in the business world. A great way to do so is by tuning into a vast number of business and entrepreneurship podcasts scattered across the internet today.

5 Hobbies To Maximize Your Entrepreneurial Drive

5 Hobbies To Maximize Your Entrepreneurial Drive

Entrepreneurs are a special breed of person. They’re go-getters, risk-takers and dreamers. Yet, even the most driven entrepreneur needs to take a break from time to time. Spending every second of your day on your business is stressful, and you will lose your drive very soon. If you want to stay energetic and ready to take on new challenges at work, hobbies are what you need.

Making the Metaverse a Force for Good with the Metaverse Charity Foundation

Making the Metaverse a Force for Good with the Metaverse Charity Foundation

If you are a frequent reader of our website, you must have seen us mention The Sandbox, Decentraland and Axie Infinity. These are some of the most popular metaverses out there, and the one thing they all have in common is that they all have their origins in Asia. While Asia is home to all these metaverse projects, it suffers two main issues: the region has major rural-urban inequality as well as a significant wage difference between high-skilled and low-skilled occupations.

How Do Stores Get You to Spend More Money

How Do Stores Get You to Spend More Money?

Have you ever entered a grocery store to buy some milk but ended up with a bag full of items you didn’t even need? You’re not alone if you feel guilty for spending more money than you intended. It’s not our fault that we keep putting items in our shopping carts; we are manipulated to do so! To make sure you buy more, retailers will go all the way to carefully engineer every aspect of their store.

6 Lessons All Entrepreneurs Can Learn from Amazon Founder Jeff Bezos

6 Lessons All Entrepreneurs Can Learn from Amazon Founder Jeff Bezos

Whether you love or hate him, there’s no denying that Jeff Bezos is one of the most successful entrepreneurs of our generation. Bezos, the founder of Amazon, has built a business empire encompassing everything from ecommerce and cloud computing to artificial intelligence (AI). What can we learn from Bezos, one of the world’s wealthiest men with a net worth of US$151 billion? Here are six key lessons that all entrepreneurs can learn from the billionaire:

9 Signs of a Toxic Workplace

9 Signs of a Toxic Workplace

Workplace trends like “hustle culture” and “quiet quitting” are shining the light on unhealthy, toxic work environments and their effects on employees. Hustle culture is when you feel like you have to work yourself to the bone and do way more than others all the time; quiet quitting, a counteragent to hustle culture, is about doing the bare minimum at your job instead of going above and beyond for an exploitative employer.