Genesee Brewery Pioneers with UV-Light Degradeable, Recycled Ring Carriers

Genesee Brewery collaborates with Hi-Cone to deliver eco-friendly plastic ring carriers, setting a 2025 goal for 100% eco-friendly packaging.

Genesee Brewery has recently transitioned to using sustainable ring carriers made from 50% post-consumer recycled plastic for their 12 oz. and 16 oz. six-pack cans. These eco-conscious carriers are designed to degrade under UV light exposure. This initiative is part of the brewery’s broader commitment to reducing its environmental footprint and advancing towards more sustainable packaging solutions.

Mike Duemmel, the director of Genesee Brewery, emphasized the company’s ongoing efforts to lessen its environmental impact, expressing a goal to evolve into a zero-waste facility through continuous sustainability improvements. “We will continue to look at innovative solutions to decrease our waste. We have aspirations to become a zero-waste facility and continue to make small, but meaningful improvements in sustainability,” he commented.

Hi-Cone, a global supplier of packaging solutions for the beverage and consumer goods sectors, manufactures the new ring carriers for Genesee Brewery. The company is on track to offer a fully recyclable, compostable or biodegradable packaging option by 2025.

As a subsidiary of FIFCO USA, Genesee Brewing Co. aligns with its parent company’s dedication to enhancing its environmental performance. FIFCO USA operates with a triple-bottom-line approach, focusing on minimizing water and energy use, cutting carbon emissions and reducing landfill waste. The company annually evaluates several environmental metrics within its brewing and manufacturing processes to set and achieve reduction targets.

Moreover, FIFCO USA engages in volunteerism and financial contributions to support environmental sustainability, including efforts to decrease litter, promote clean waterways, restore natural habitats and contribute to reforestation and biodiversity enhancement. These initiatives reflect the company’s commitment to making positive environmental contributions that benefit its employees, partners and consumers.

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Press release link: https://www.prnewswire.com/news-releases/genesee-brewery-transitions-from-plastic-to-eco-friendly-ring-carriers-302063465.html

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