From Teleshopping to mCommerce – Inspired by UK TV Shows, Asia’s First Price Drop Shopping App Doropu Lands in Singapore

From Teleshopping to mCommerce – Inspired by UK TV Shows, Asia’s First Price Drop Shopping App Doropu Lands in Singapore
 
“As Seen on TV!” home shopping can feel like a distant memory from bygone times, where overly enthusiastic reality show stars hawked Shake Weights on quiet nights before Netflix existed. With over 2.2 million adults pulling the plug on traditional satellite TV in 2017, it is no surprise teleshopping giants HSN and QVC have merged following a steady decline in sales as shoppers transit to smaller screens – their mobile phones.
 
The shift to mobile commerce is perceptible. Nearly 80% of smartphone users have made a purchase online using their mobile device in the last 6 months, according to research by OuterBox. A 2019 study by US mobile partnership platform Button also revealed that 42% of smartphone users plan to do more shopping from their mobile devices in the coming year. A third of annual e-commerce sales in the US totalling $111 billion came from mobile devices, based on a 2017 study by Internet Retailer.
 
This move to mobile by traditional teleshoppers inspired the founders of Doropu, Asia’s first price drop e-commerce app, to incorporate key features of British teleshopping channel Price Drop into an app-based platform. During their studies at the University of Liverpool, founders Engthurs Ang and Png Zhe Hao watched a little too much television and came across Price Drop, the first reverse auction channel in the world. On the channel, a certain number of units of a product were advertised at a specified price, and buyers could place orders by telephone. The price was decreased in steps until all units were sold – however, all purchasers paid the final, lowest price.
 
Similarly, Doropu’s innovative price drop mechanism gamifies the shopping experience and allows consumers to purchase a variety of products, from household necessities to electrical appliances, at significantly discounted prices as low as just S$0.01. As items are snapped up, prices will keep falling until the product is sold out – however, earlier buyers will receive a cash rebate for the difference between the price they purchased at and the final, lowest price.
 
Launched in February 2018 on iOS and Android, the first product for sale on Doropu was 5 pairs of movie tickets and since then, the app has sold over 35,000 products to date. With more than 180k downloads and 90k active users in Singapore and Malaysia, the hugely popular Doropu app sees an average of 12k unique visitors daily and is averaging a 30% growth in customer base every month. The company most recently raised a US$1.2 million seed funding round with angel investors in August 2018, with expansion plans into Australia, Indonesia and Thailand by 2021.
 
Find out more at www.doropu.com or download the Doropu app on iOS or Android!

SHARE THIS STORY

Share on facebook
Share on twitter
Share on linkedin
Share on email

RELATED POSTS

Workplace

The Power of Introverts at the Workplace

Psychologist Carl Jung describes introverts as people whose interests are directed inwards and towards their own thoughts or feelings. They typically struggle to adjust to social settings and are perceived as being reserved. Thus, at a workplace, the introvert might come across as a quiet or unsociable person and end up unnoticed, no matter how big their contributions might be.

Cryptocurrency without the Risk

The Benefits of Cryptocurrency without the Risk: Stablecoins

As of October, Tether, the largest stablecoin in the world, is the fifth largest cryptocurrency in the world. As of October 18, Tether has a market capitalization of over US$69 billion. However, to make sense of this development, let’s break down what a stablecoin is, and then look at the various kinds of stablecoins and what the future holds for them.

TikTok Takes the Crypto Plunge into NFTs

TikTok Takes the Crypto Plunge into NFTs

The NFT craze does not seem to be going away anytime soon. The global hype around immutable digital assets has only gone up as TikTok hops on the bandwagon, allowing fans to “own a moment that broke the internet”.

Top Five Data Breaches By Tech Giants In Recent Years

Top Five Data Breaches By Tech Giants In Recent Years

From Facebook to Adobe, we often hear about data breaches in the news. In today’s digital world, data breaches can affect hundreds of millions of users simultaneously. By definition, a data breach means an incident in which secure or private data is released intentionally or unintentionally into an untrusted environment.

How Can You Launch an Air Taxi Startup

What Is an Air Taxi and How Can You Launch an Air Taxi Startup?

It’s finally happening. Flying cars—a concept we saw in Harry Potter and the Chamber of Secrets and Back to the Future—are becoming a reality. While many people might scoff at the idea of flying cars—“What’s next? Teleportation? Pfft”—investors are all about taking the chance. So much so that they have set aside US$4.3 billion to meet the requirements.

The Rise of Social Audio Apps

The Rise of Social Audio Apps

After over a year of working from home and attending online classes while in lockdown, many are feeling the brunt of the increased screen time. The recent rise in the popularity of audio media, like podcasts and audiobooks, can be attributed to screen exhaustion.