For Time-Starved, Digitally-Enabled Millennials: Online Service Marketplace iTask Promises to Rid Singaporeans of their Menial Worries

Singapore is ranked top in many aspects, but if it’s one thing we are bad at, it’s having a work-life balance. Singaporean millennials in 2016 worked the second-longest week among developed cities around the world, clocking in a whopping 48 hours round the clock. It then comes as no surprise that locals only spent 2.8 hours of leisure time on average with family and friends, making up a meagre 1% of a week!
These dismal numbers have led to a rising population of stressed individuals, with 92% of working Singaporeans facing burnout and fatigue. Not only do we have a never-ending pile of workload waiting for us at the office, the household also renders its own long list of daily chores to complete. From personal errands to menial work-related tasks, these micro-worries hover over our heads constantly and continue to prove that 24 hours a day might not be sufficient for Singaporeans’ crazy schedules.
Millennial Marcus Cheah, too, was a product of this time-starved society. Having launched his first startup company Cre8tech in 2017, the 28-year-old had such a hectic schedule that his living conditions were in a dire mess. However, while he was facing a busy lifestyle, he realised that there were another group of people who had a substantial amount of time on their hands. Inspired by both his personal lack of time and the booming sharing economy back in end-2017, Marcus then noticed a huge gap in the service industry and sought to bridge it. Alongside a lean team of 4, he subsequently conceptualized and designed an app to solve these first-world problems. In just less than a year, iTask was born.
iTask is an online service marketplace that harnesses the power of the sharing economy – where time and skills are considered resources. Be it repairing a broken water heater or queuing up for concert tickets, the app allows posters to post any task and engage taskers to help them complete it. Taskers are able to bid for the task and posters can then choose the most suited tasker to take on the job based on a rating and review system.
While Marcus’ iTask journey was one filled with obstacles – he was travelling back and forth between Singapore and Malaysia at least 3 days a week during iTask’s early days – the app currently boasts more than 5,000 users and has accomplished more than SGD$40,000 in posted task value in just 5 months.
Find out more at www.itask.com.sg

SHARE THIS STORY

Share on facebook
Share on twitter
Share on linkedin
Share on email

RELATED POSTS

5 Essential Tricks to Master Microsoft Excel

5 Essential Tricks to Master Microsoft Excel

Microsoft Excel (MS Excel) is a must-have for any business. It is a powerful spreadsheet software application that allows users to store, organize and analyze data. While Excel is fairly easy to use, it can be tricky to become an expert. Don’t know where to start? We have compiled a list of easy-to-follow hacks that will help you become a pro at Excel!

Top Three Weirdest Mobile Game Advertisements

Top Three Weirdest Mobile Game Advertisements

Whether on YouTube or Instagram, I’m sure you all must have seen at least one mobile game advertisement. One common trope with today’s mobile game advertisements is that they tend to mislead their audience.
You might have come across these weird ads while scrolling through social media: In the ad for the strategy game “Game of Sultans”, a sultan is fat-shaming his daughter; in the match-three puzzle game “Lily’s Garden” ad, women use washing machines as vibrators.

The Maximalist Fashion Trend Where Did It Come From and Where Is It Going

The Maximalist Fashion Trend: Where Did It Come From and Where Is It Going?

If you Google “maximalist fashion”, you will be swamped with dressing guides dedicated to this “the more, the better” trend published by leading fashion magazines in 2022. Rapidly gaining popularity in the last couple of years, maximalist styles are breaking out of the runway of an Haute Couture fashion show, a red carpet event or a K-pop performance to conquer streets in high fashion neighborhoods.

How Is Technology Influencing the Food and Beverage Industry

How Is Technology Influencing the Food and Beverages Industry?

Food waste, sustainability and animal cruelty are some of the biggest challenges facing the food and beverage (F&B) industry nowadays. Like any other sector, the industry is dipping its toe into technology and innovations to seek solutions. While we are already seeing more food tech solutions in our everyday lives, like plant-based meat alternatives and food waste management startups.

3 Innovations for a Cleaner Environment You Never Heard Of

3 Innovations for a Cleaner Environment You Never Heard Of

Innovation in clean energy, sustainable infrastructure and eco-friendly solutions to environmental hazards are the need of the hour. The burden on the world’s natural recourses is immense, and it is high time we focus on renewability and diversification. While we are only scratching the tip of the iceberg, here are three innovations working to create an environment-friendly future.