Foodness Asia Partners with AGWO to Fortify Meals for Foreign Workers

SINGAPORE, 23 July 2020 | Singapore’s only fortified rice provider, Foodness Asia, today announced that it will donate Fortified Rice Kernels to the Alliance of Guest Workers Outreach (AGWO). The donation is enough to fortify 100 tonnes of rice provided in daily meals to foreign workers residing in dormitories.

 

AGWO serves 12,000 meals daily and starting now, these meals will be fortified with essential vitamins and minerals to improve stamina and strengthen the workers’ immune systems.

 

“Foodness Asia’s vision is to improve nutrition for everyone”, says Donald Hanson, Managing Director of Foodness Asia. “Foodness Asia aims to improve nutrition for all in a cost-effective, convenient, and delicious way through fortification of our rice staples. In light of the pandemic, we felt a need to act to protect workers”.

 

Samuel Gift Stephen, Chairman of the Alliance of Guest Worker Outreach said, “Nutrition for our guest workers can sometimes be overlooked. The holistic care of our brothers is something that we prioritise. With the donation we received from Foodness Asia, we have been able to improve the health and well-being of the guest workers under our care, especially during this pandemic. Fortified rice is a new concept for us, and we certainly believe this is a great method that will be able to deliver important vitamins and minerals in a cost-effective and efficient manner.”

 

Defeating micronutrient deficiency

 

Micronutrient deficiency, or hidden hunger, occurs when people have enough calories but lack important micronutrients for good health. It is a problem affecting 2 billion people from vulnerable populations globally, prompting the World Health Organisation and the UN World Food Program to encourage food fortification as a solution.

 

Fortification is not only for vulnerable populations. Fortified rice has the potential to address micronutrient deficiencies in affluent populations that arise from poor eating habits, dietary preferences, and special nutritional requirements. This may include pregnant women, growing children, the elderly, people with vulnerable immune systems, and men in labour-intensive jobs.

 

Foodness Asia is donating fortification for foreign workers because they are particularly vulnerable to hidden hunger due to the nature of their work and low-cost diet. For anyone lacking essential micronutrients, Foodness Fortified Rice provides health benefits such as improved general health, increased energy, enhanced mental alertness as well as a stronger immune system.

 

Improving public health, one bowl of rice at a time

 

The global pandemic has raised awareness of the need to improve immune system health. Foodness Asia also markets its fortified rice products to eldercare facilities, schools, and online to the general public among others. They hope to partner with more organizations in the future.

 

John Liu, General Manager of Foodness Asia added, “The pandemic has reinforced our conviction that fortified rice is important to improve nutrition for everyone, and we are proud Singaporeans come together to help those in need”.

 

Buy rice for a good cause

 

Food insecurity has increased for needy Singaporeans. To help people contribute, Foodness has created a ‘Buy and Give’ campaign. Singaporeans can purchase special rice bundles online and Foodness will deliver 2, 5, or 10 packs of rice to charities and community organizations for every pack of rice Singaporeans buy for themselves.

 

Foodness’s Fortified Premium Fragrant Jasmine Rice contains a healthy amount of Vitamin A, Vitamin B1, B3, B6, B12, B9 (Folate), Iron, and Zinc.

 

To make Fortified Rice Kernels, vitamins and minerals are mixed with ground rice flour and formed into Fortified Rice Kernels (FRK) through a process involving steam, heat, and pressure. The kernels are then mixed into normal rice. The final product tastes and cooks just like ordinary rice.

 

Availability and pricing:

 

Foodness Fortified Rice is available in Singapore at the Foodness website (www.FoodnessAsia.com), Lazada, and Shopee.

SHARE THIS STORY

Share on facebook
Share on twitter
Share on linkedin
Share on email

RELATED POSTS

Elon Musk Buy Next

What Is Elon Musk Going to Buy Next?

There are moments in our lives—perhaps we are in the shower or struggling to sleep at 2 A.M.—when we think about all the ways we could influence the world. We find solutions to crypto volatility, world hunger and our neighbor’s ultra-dry plants.

5 Technologies

5 Technologies That Are on Stage in Russia’s Invasion of Ukraine So Far

On February 21, 2022, Vladimir Putin, President of the Russian Federation, declared the independence of the Donetsk People’s Republic and Luhansk People’s Republic. Arousing international outcry, this ignited the ultimate invasion of Russia on Ukraine three days later. While Ukrainians are still defying Putin’s covetous ambitions, new technologies have been floating on the surface to take advantage of each other.

Technology Joy Ghose

Technology Pioneers – Interview With Joy Ghose of FreeD Group

Over the past 15 years, the Chief Commercial Officer (CCO) of FreeD Group Limited, Joy Ghose, has accumulated plenty of experience in the travel and technology industry. Before joining FreeD Group, Ghose was involved in sales, marketing and management roles at companies like Merlin Entertainments and The Hong Kong Tourism Board.

Creamy Mattes and Beyond Reviewing GoPlay Cosmtics’ Custom Lipstick Maker

To Creamy Mattes and Beyond: Reviewing GoPlay Cosmtics’ Custom Lipstick Maker

While researching for our piece on personal color analysis, I came across the LIPSKIT, a custom lipstick-making tool created by GoPlay Cosmetics. GoPlay Cosmetics is a DIY (do-it-yourself) make-up brand that is looking to prioritize sustainability in the make-up industry without compromising the variety of your lipstick collection.

Ledger vs Trezor

Ledger vs Trezor: Where Should You Store Your Crypto Holdings?

As lucrative as the cryptocurrency world is, it comes with a high risk of losing your crypto because of hacks. To make sure that your crypto holdings stay safe with you, you must carefully choose effective storage solutions for them. One of the ways to keep your crypto secure is by holding it in a hardware wallet.

4 best companion robots to consider in 2022

Alone No More: 4 Best Companion Robots to Consider in 2022

The Covid-19 pandemic and the isolation that accompanied it has given many of us a healthy appreciation for good company. Over the long periods of self-isolation and quarantine, we have come to the realization that company can also come in many non-human forms, like pets, plants and… Roombas?