Fashion Farm Foundation leads Hong Kong Fashion Force to Shine in Paris

Fashion Farm Foundation (FFF) has been preparing for the international fashion project HKFG (formerly known as Fashion Guerilla) since 2013. Committed to providing opportunities for young professionals in Hong Kong as well as promoting the local fashion industry, HKFG Paris AW20 is leading eight Hong Kong labels to Paris Fashion Week (PFW), namely ANAÏS JOURDEN, CYNTHIA & XIAO, FROM ANOTHER PLANETS, FromClothingOf, KA WA KEY, W;nk, YAH! And YEUNG CHIN, showcasing the talent and creativity of local fashion designers to international fashion buyers and media.

HKFG Paris AW20 Presentation is proudly listed on PFW Official Calendar for the first time selected by Fédération de la haute couture et de la Mode. FROM ANOTHER PLANETS and KA WA KEY will present their Autumn and Winter collections in the form of fashion presentations on the third day of PFW (26th February). ANAÏS JOURDEN, which is selected to be listed on PFW Official Calendar once again, will showcase this year’s collection on 1st March. HKFG has also sponsored all eight Hong Kong brands to join trade shows or showrooms, to foster their brand exposure and business opportunity during Paris Fashion Week.

Step Into the Virtual Fashion World; Escape From the Reality

FROM ANOTHER PLANETS would have its first-ever fashion presentation in Paris. The presentation is inspired by the science fiction movie READY PLAYER ONE. In the movie, people in 2045 use virtual reality software to escape the desolation of the real world. The designer tries to create an atmosphere of another place and time, where the guests can experience the mysterious space. Echoing the brand name, the presentation will make you feel like being on another planet which is weird, high-tech and surreal. Besides watching the show, audiences can also hear, smell and touch to experience the presentation, bringing everyone a multi-sensory experience.

Following the unprecedented success of its show at Paris Fashion Week SS19 and SS20, KA WA KEY will bring us an immersive performance with catwalk element in AW20. The presentation is inspired by the French fairy tale THE LITTLE PRINCE, echoing with the classic quote “It is only in the heart that one can see rightly; what is essential is invisible to the eye.” In this magical, romantic and sensuous show, different models have their characters and stories. The audience will take the role of the Little Prince walking through different characters and “planets”, so as to freely explore their imaginative world.

Local Brands Embark On the Green Path

Nowadays, the globe is putting an eye on environmental protection. Hong Kong’s fashion brands have incorporated sustainable elements into their designs to promote eco-fashion. In AW20 collection, the pieces of FromClothingOf have been halved. The designer will mix and match the pieces, creating different combinations of looks by limited clothing. AW20 is the tenth season of the series since the founding of the brand. Hence, the designer reflected on her brand, considering how many pieces of clothes the customers really need. Instead of just a change in seasonal trends, the brand hopes that every piece of clothing can be enhanced their own values and functions.

Apart from reducing, some brands choose to recycle discarded materials, giving a second life to used clothes. Designers of the retro brand YAH! collected different fabrics and vintage garments around the world, and reshaped a new clothing form through a reconstruction. The brand is committed to reinventing old clothes or undressed new clothes, or even adding the remaining materials as accessories to redesign unique fashion garment. The local jewellery brand W;nk embraces upcycling all along. Designers draw inspiration from the avalanche of plastic waste produced by people daily. By combining plastic bottles, and resin with pure gold, they create hand-sculpted pieces that are unique and poetic.

Over 30 Hong Kong labels set foot on the international stage

To raise the awareness of Hong Kong labels within the international fashion industry, Hong Kong Economic and Trade Office, Brussels sponsors FFF to host the HKFG Paris AW20 Reception on 26th February, 6-8 PM after the Fashion Presentations. The event serves as a platform for the eight local designers to connect, as well as introduce their latest AW20 collections to international fashion insiders, media and celebrities. At the same time, the designers will illustrate their brands and design concepts, to promote the Hong Kong fashion industry.

Supported and fully sponsored by Create Hong Kong, HKFG (formerly known as Fashion Guerilla) has been promoting local fashion talents to step onto the world stage since 2013. FFF then decided to station the program in Paris to have a consistent presence in one of the world’s major fashion events – Paris Fashion Week. In addition to Paris, FFF will also lead local design to Dubai on 8th April, to participate in the 10th Arab Fashion Week, exploring potential fashion markets in exotic places. It proves huge progress of HKFG in nurturing local labels and promoting industrial development.


Share on facebook
Share on twitter
Share on linkedin
Share on email


5 Companies That Have Already Announced Job Cuts This Year

Layoffs in 2023: 5 Companies That Have Already Announced Job Cuts This Year

The layoff spree at tech giants is bleeding into a new year. It has been just three weeks since we entered 2023, yet the media is buzzing with disturbing numbers about people being laid off by tech companies: At least 104 tech companies let go more than 26,000 employees. This means, more than 1,600 tech employees were dismissed per day in the past couple of weeks. Let’s take a look at the top tech companies that are laying off aggressively.

Goblin Mode

Decoding the World’s Obsession with “Goblin Mode”

Do you find yourself struggling to maintain a positive and productive attitude at work? Are you becoming increasingly irritable or disengaged from constantly feeling overwhelmed and stressed? If so, you’re not alone. Many people experience this state of mind, and some turn on their ‌ “goblin mode” to cope with it. The term “goblin mode” gained popularity in February 2022

Instagram vs YouTube—Which Is Better for Your Business?

Instagram vs YouTubeWhich Is Better for Your Business?

With the rise of social media platforms, like Instagram, TikTok and YouTube, businesses have gained new opportunities to reach their potential customers. It’s important to note that Instagram and YouTube are not just for entertainment; they can be used as powerful tools for marketing and creating brand awareness. Many individuals already use YouTube, TikTok and more to earn money.

What Is Ambient Computing? How Does It Affect Our Lives?

What Is Ambient Computing? How Does It Affect Our Lives?

Picture this: it’s five degrees Celsius outside, and you are freezing, but instead of you adjusting your thermostat, your house automatically realizes that it needs to be warmed up and changes the temperature accordingly. That is what ambient computing is all about. Ambient computing (also called ambient intelligence) refers to technology immersed into your environment. You don’t have to consciously interact with it using screens or keyboards.

How Can AI Be Used in Governance?

How Can AI Be Used in Governance?

One of the many things that artificial intelligence (AI) is capable of doing is helping governments function smoothly. In a previous article, we discussed that, over time, AI would be responsible for more decision-making. As such, it can help governments worldwide make tough decisions by ridding the decision-making process of human biases.

Top 3 Cheapest Tesla Alternatives to Consider Buying

Top 3 Cheapest Tesla Alternatives to Consider Buying

Those who care about the environment have progressively shifted to electric cars. In December 2022, electric car sales reached 11% of the car market worldwide. These cars not only have significantly fewer carbon emissions but are also cheaper to maintain. Some countries, such as New Zealand, the U.K.