Exploring FemTech: Our Top Picks from the Hong Kong Autumn Electronics Fair 2023


Our round-up of four noteworthy FemTech innovations showcased at the Hong Kong Electronics Fair (Autumn Edition) 2023!

The burgeoning field of FemTech is revolutionizing women’s health and wellness, integrating cutting-edge technology to address women’s unique needs and concerns. The global FemTech market, encompassing innovations in reproductive health, menstrual care, sexual wellness and general healthcare, is projected to reach a staggering value of US$75.1 billion by 2025. Recognizing the potential and diversity of this field, startups globally are forging a myriad of products and services—from period tracking apps to AI-monitored hair treatment apps and specialized devices, intending to elevate women’s health outcomes.

In the midst of this dynamic landscape, the Hong Kong Trade Development Council is poised to host the Hong Kong Electronics Fair (Autumn Edition) 2023 (EFAE) and electronicAsia from October 13 to 16, highlighting some of the latest groundbreaking inventions in the tech world. These exhibitions are platforms for exhibitors from Hong Kong and Mainland China to showcase their talents and skills, featuring companies like Tuya (HK) Limited, Qingdao Thunderobot Technology Co., Ltd. and others. 

The fair will not only serve as a hub of innovative tech discoveries but also put a spotlight on FemTech products that every woman should consider incorporating into her life to optimize her health and monitor her well-being. Read on to explore some of the top FemTech products that will be featured in this year’s Hong Kong Electronics Fair (Autumn Edition) from us!

1. Transform your hair routine with HairCoSys 

 Your compact, AI-assisted hair expert on the HairCoSys app
Image Courtesy of HairCoSys

Hair loss can be a distressing experience, affecting individuals across all age groups. The journey to restoring hair health can be overwhelming, but HairCoSys is here to be your trusted companion through it all.

Established in 2021 by Huang Haoran (Michael), HairCoSys Limited is a pioneering haircare startup, leading the charge in integrating artificial intelligence (AI) within the beauty and personal care industry. Their innovative app is not just another entry in the market; it’s a revolutionary approach, designed to meticulously identify signs of hair and scalp conditions and provide early warnings of hair loss, setting a new standard in personalized hair care solutions.

Elevate your haircare with AI-powered insights

The HairCoSys app is a user-friendly platform that enables you to easily evaluate your hair’s condition from the comfort of your home. It provides AI-driven, personalized recommendations tailored to your unique haircare needs. The mobile app executes a comprehensive 360-degree analysis, scanning every inch of your hair and scalp to assess the possibility of hair loss, ensuring you are always a step ahead in maintaining your hair’s vitality. 

A comprehensive solution for all hair and scalp issues

With the capability to identify over 20 different hair and scalp conditions, ranging from damaged hair follicles to oily scalp and scalp redness, HairCoSys is like having a trichologist in your pocket. On top of diagnosis, it provides actionable advice and suggestions to revitalize your hair’s natural beauty. For any concerns or further clarifications, the app offers convenient online consultations with doctors and haircare professionals, making expert advice accessible at your fingertips. 

An award-winning approach to haircare

A testament to the app’s effectiveness and potential to redefine haircare standards, HairCoSys Limited has won the “Outstanding Innovative Technology Enterprise” award at the Hong Kong Economic Times Excellence Awards 2023. 

Explore a new horizon in haircare with HairCoSys and step into a world where beautiful, healthy hair is a reality for everyone!

2. Refresh your gaze with the award-winning EMS Eye Beauty Device by TOUCHBeauty

 EMS Eye Beauty Device
Image Courtesy of TOUCHBeauty 

We’ve all had those long nights, burning the midnight oil to perfect a presentation for the next day. But despite dressing to the nines the following morning, there’s one accessory that can ruin the most polished look: tired, baggy eyes. Enter the EMS Eye Beauty Device—your secret weapon to looking fresh and revitalized, even on your busiest days! 

The device, armed with advanced Electrical Muscle Stimulation (EMS) Micro-Current technology, gently massages and tightens the delicate eye area, reducing wrinkles, fine lines, dark circles and puffiness. Its unique dual-contact head design, a winner of the 2022 iF Design Award, delivers gentle sonic vibrations and mild frequency current, presenting you in your most vibrant form to the world.

Multifaceted benefits for radiant eyes

The EMS Eye Beauty Device is more than just a quick fix; it’s a comprehensive eye care solution. By enhancing blood and oxygen flow to your skin and stimulating collagen production, it provides lasting benefits for a more youthful appearance. It even boosts the absorption of your favorite eye cream, ensuring you get the most out of your skincare products.

Portable and convenient design for on-the-go beauty

Weighing only 65g, this sleek device is a traveler’s best friend, whether you’re jetting off for business or leisure. Its compact design means it can easily find a place in your handbag, ready to address your eye care needs wherever you are. With its hassle-free type-C charging design, there’s no need to worry about running out of batteries, making it a true anytime, anywhere solution.

Say goodbye to tired eyes and step out with confidence with the EMS Eye Beauty Device, your companion for radiant, beautiful eyes on the go!

3. Elevate your lifestyle with the Synergy Lady Smartwatch

Synergy’s Lady Smartwatch line 
Image Courtesy of Synergy 

If you’re looking to step away from conventional timepieces that solely display time, the Synergy Lady Smartwatch will surely capture your interest. Established in 2006, Synergy has curated a wide array of innovative wearables, including smart bands and smartwatches tailored for everyone—from children to athletes.

A symphony of well-being and elegance

Enter the world of impeccable style and optimal well-being with the Lady Smartwatch, a product that stands out for its commitment to women’s health and elegance. It goes beyond just time-telling; it becomes a companion in managing your health and wellness, allowing you to monitor blood oxygen levels and meticulously track menstrual cycles. Whether you are focusing on family planning or managing conditions like polycystic ovary syndrome (PCOS), the advanced and accurate menstrual cycle tracking features ensure you have the essential data right on your wrist.

Mindfulness and multifunctionality at your fingertips

For the multifaceted woman balancing work, family and personal life, this smartwatch offers features to monitor breathing patterns, helping manage stress and anxiety effectively. It can guide you through calming breathing exercises, becoming a beacon of relaxation amidst the chaos. Plus, you can break free from routine with 22 multisport training modes, ensuring your fitness journey is anything but monotonous.

With the integration of Google Assistant and Siri, the Lady Smartwatch becomes an extension of your day-to-day life, sending reminders and aiding in managing your hectic schedule, ensuring you never miss a beat.

Refined elegance meets customizable style

Synergy marries elegance and functionality, presenting a watch adorned with subtle stones and a clear 1.2-inch IPS full touch screen, ensuring visibility and style. Moreover, you can also customize the screen display to complement your unique style and outfit, making it a versatile accessory for any occasion.

The Synergy Lady Smartwatch is a statement piece reminding you to prioritize your health and well-being without forgoing style. More than a watch, it’s a companion in your journey towards a balanced and fashionable lifestyle. Elevate your day with this exquisite blend of elegance and intelligent design!

4. Illuminate your beauty routine with Lomak’s SuperStar Oval-Shaped Dual-Sided Lighted Vanity Mirror

Lomak’s SuperStar Oval-Shaped Dual-Sided Lighted Vanity Mirror 
Image Courtesy of Lomak Industrial Company Limited  

Discover your ultimate beauty companion in the SuperStar Oval-Shaped Dual-Sided Lighted Vanity Mirror, designed to bring a touch of elegance and precision to your beauty regimen. Whether it’s perfecting your makeup or enhancing your skincare routine, this mirror’s dual magnifications of 1X and 5X allow you to see every detail with utmost clarity.

Sculpted design and effortless functionality

With a 360-degree rotation, you can effortlessly switch between magnified and non-magnified reflections, all while enjoying the convenience of an intelligent touch switch with a memory function, remembering your preferred brightness settings for future use. The mirror sports a refined oval design, embellished with a brushed nickel coating to resist moisture and condensation, ensuring longevity and pristine reflections.

Experience true lux lighting technology

Leveraging cutting-edge True Lux lighting technology, this mirror provides clear, distortion-free reflections, guaranteeing flawless makeup application every time. Illuminated by 192 premium LEDs, it achieves an unparalleled super-bright illumination of 875 LUX, replicating the ideal daylight effect and evenly lighting up your face.

Elevated aesthetics and ambient illumination

This exquisite mirror also features a soothing night light setting, emitting a tranquil blue halo to enhance your viewing experience in lower light settings, creating an ambient atmosphere. The soft light adds a touch of tranquility to your space, making it a versatile addition to any beauty setting.

The SuperStar Oval-Shaped Dual-Sided Lighted Vanity Mirror is an invitation to experience beauty with unparalleled clarity and elegance. Illuminate your beauty routine with this superb mirror, blending unparalleled illumination with a sleek, timeless design.

Explore and embrace the future at the Hong Kong Autumn Electronics Fair! 

The event is a treasure trove of innovative creations, showcasing a spectrum of products, ranging from the essentials to the luxurious, across various domains, not limited to the groundbreaking FemTech. The products highlighted are just a glimpse into the vast array of innovations that await.

From October 13 to 16, immerse yourself in a world where technology meets every facet of life, providing solutions, enhancing experiences, and offering unprecedented conveniences. Whether you are drawn to revolutionary health gadgets or cutting-edge lifestyle products, there is something to intrigue and captivate everyone.

See you at the Hong Kong Autumn Electronics Fair—where tomorrow’s technology meets today’s needs!

HKTDC Hong Kong Electronics Fair (Autumn Edition)


  • Physical Fair: October 13-16, 2023
  • Click2Match (Online): October 6-23, 2023  

Venue: Hong Kong Convention and Exhibition Centre, 1 Expo Drive, Wan Chai, Hong Kong

Website link: https://www.hktdc.com/event/hkelectronicsfairae/en 

Registration links:


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Header Image Courtesy of the Hong Kong Electronics Fair


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