Epicenter of Innovation: ASEAN Startups to Watch at Hong Kong Electronics Fair (Autumn Edition) 2023

ASEAN Startups to Watch at Hong Kong Electronics Fair

Dive into a world where AI, IoT and Web3.0 technologies converge—only at the HKEF Autumn Edition

In a world where electronics are at the heart of innovation, every year unfolds new horizons, captivating tech aficionados worldwide. The fast-paced evolution of electronics isn’t just a topic of conversation; it’s a realm where creativity and technology converge to shape our future. To satiate the curiosities of electronic enthusiasts, the Hong Kong Trade Development Council (HKTDC) proudly presents two landmark exhibitions—the Hong Kong Electronics Fair (HKEF) (Autumn Edition) and electronicAsia, scheduled from October 13 to 16 at the Hong Kong Convention and Exhibition Centre.

These exhibitions have successfully drawn an enthralling response, hosting over two thousand exhibitors from across the globe and spotlighting premier innovations from Hong Kong, Mainland China and beyond. Esteemed exhibitors include industry titans like Tuya (HK) Limited, Qingdao Thunderobot Technology Co., Ltd, Reefan International Limited, Toshiba Lifestyle Products & Services Corporation and Amicro Semiconductor Co., Ltd, the latter acknowledged as a Chinese national level “Little Giant” enterprise.

In this exclusive preview, we highlight three vibrant startups from the ASEAN region, each poised to showcase their exceptional innovations at this year’s HKEF (Autumn Edition). 

Elevate safety with Ailytics video analytics solution

Ailyssa™ is designed to enhance operational efficiency and productivity at construction sites.
Image Courtesy of Ailytics 

Prioritizing safety at construction sites is crucial. Ensuring the welfare of workers and the operational efficiency of operations is necessary at all times. This is where Ailytics, a Singapore-based video analytics startup, steps in. Founded in 2021, Ailytics helps construction and manufacturing entities in enhancing their operational safety and productivity.

Ailytics introduces Ailyssa™, an AI-driven video analytics software that seamlessly integrates with the existing CCTV infrastructure, ensuring real-time alerts, progress visibility and comprehensive reporting. The software can augment on-site operations and facilitate informed decision-making. As a result of better operational efficiency, Ailyssa™ also helps reduce waste and carbon emissions produced in construction projects, thereby contributing to two vital Environmental, Social and Governance (ESG) objectives.

Moreover, Ailyssa™ is a versatile tool for site personnel and managers alike. It empowers them to evaluate subcontractor performance, closely monitor construction progress, educate workers about potential safety hazards and reinforce adherence to company safety protocols.

Standout features: 24/7 automated site monitoring, real-time notifications and wide-ranging use cases.

Discover secure web browsing with the Herond browser

Featuring an integrated non-custodial blockchain wallet, the Herond Browser ensures secure and seamless management of your digital assets.
Image Courtesy of Herond Labs

Prioritizing the safety and privacy of our online activities is becoming increasingly crucial. To ensure that, one component that you cannot neglect is the web browser. While it serves as our gateway to the vast expanse of the internet, it can also be a potential source of vulnerability, making browser safety a crucial concern for users worldwide. 

Herond Labs, based in Vietnam, presents the Herond Browser, a Web 3.0-enabled platform crafted to meet the diversified needs of modern digital users, with a special emphasis on security and data privacy. Offering speed, security and an ad-free online journey, the Herond Browser employs a decentralized structure, encrypting your internet data and routing it through a network of scattered servers, notably increasing data protection and reducing the risk of tracking.

The browser also features an integrated non-custodial blockchain wallet with account abstraction, enabling users to oversee their digital assets and interact with decentralized applications (dApps) directly through the browser interface. 

Standout features: End-to-end encryption, multi-device synchronization and seamless Web3.0 transition.

Address energy challenges with Wellfine Tech

Wellfine Tech is dedicated to optimizing your energy savings, whether at home, in the office or within factory plants.
Image Courtesy of Wellfine Tech

Due to urbanization and industrialization, global energy consumption has been escalating. Striking a balance between meeting demand and minimizing environmental impact becomes pivotal. Enter Wellfine Tech Company Limited, a Thailand-based startup specializing in energy management platforms (EMPs) and smart city solutions by leveraging the power of the Internet of Things (IoT) and AI. 

Their offerings are spearheaded by two key products: Wellfine HES, a robust electric power management solution granting users real-time insights into their electricity usage, and Energy-Z, a smart meter adaptable to various environments and designed for strategic energy utilization and conservation planning.

Standout features: Dashboard monitoring, multi-brand meter, easy installation and billing reports.

A global gathering for tech enthusiasts

At HKEF, the world’s most exciting tech discoveries come to life, sparking the curiosity of the youth and igniting their passion for innovation. This year, the HKEF has three thematic zones:

Hall of Fame: Explore cutting-edge electronic products from renowned international brands.

Startup Zone: Witness the innovation of tech enterprises and young entrepreneurs as they unveil their ideas.

Tech Hall: Stay ahead of the curve with the latest electronic products on display.

As the HKEF (Autumn Edition) approaches, it’s an opportunity you won’t want to miss. Be sure to mark your calendar, as this event promises to showcase the future of tech innovation from the ASEAN region and beyond. Don’t miss your chance to be part of this exciting journey into the world of groundbreaking technology!

HKTDC Hong Kong Electronics Fair (Autumn Edition)


  • Physical Fair: October 13-16, 2023
  • Click2Match (Online): October 6-23, 2023  

Venue: Hong Kong Convention and Exhibition Centre, 1 Expo Drive, Wan Chai, Hong Kong

Website link: https://www.hktdc.com/event/hkelectronicsfairae/en 

Registration links:


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Header Image Courtesy of Hong Kong Electronics Fair


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