Deliveroo Unveils New Tools To Help Restaurants Grow

Food Businesses In Hong Kong Can Now Improve Efficiencies And Profitability Through Order Insights

Hong Kong, 15 November 2018 – Deliveroo today announced the Hong Kong launch of two new tools for its restaurant partners – Restaurant Home, an online portal which will provide data and insights on how restaurants’ delivery services perform, and Marketer, a key part of Restaurant Home, which will enable restaurants to upload and tailor promotions.

Restaurants that partner with Deliveroo on average see their revenue increase by up to 30% and the company anticipates that the newly launched tools will see these figures increase even further.

Brian Lo, General Manager of Deliveroo Hong Kong, said, “Innovation is in our blood and we are always on the lookout for new ways to support our riders, our partner restaurants, and the hungry people who depend on Deliveroo for a great meal delivered fast. The new tools now available in the Deliveroo arsenal will help our restaurant partners to improve their offerings and drive new efficiencies and profits, in turn benefitting our riders and end customers.”

Restaurant Home

Through Restaurant Home, Deliveroo will offer the following data insights:

Delivered orders, to increase delivered orders

  • Shows the total number of delivered orders and the percentage change over a time period

Prep time, to speed up delivery times

  • Shows the average time between order acceptance and rider pickup

  • Shows the percentage change in prep time over a time period as well as competitors’ average prep time in a local area

Order ratings, to improve overall service

  • Shows a line graph of the average customer order rating per day over a time period, as well as how this compares to competitors in a local area

Nick Lo, owner of Hong Kong restaurant So Far So Good (蘇花餐室), said, “Restaurant Home is another example of Deliveroo’s constant innovation. I’m excited to engage with this tool more, using the data analytics and insights provided to optimize my menu and my business.”

Marketer

Part of Restaurant Home, this function allows restaurants to set up their own marketing offers to consumers on the Deliveroo app. Restaurants are asking for more control of their businesses and Deliveroo has listened to this, offering insights gleaned from Restaurant Home to help restaurants tailor different promotions to customers.

Ms Thi Hang, owner of Bun Cha Vietnamese, said, “The new Restaurant Home tool from Deliveroo gives me real time updates on key business metrics – I’m always logged in. I’m now also able to put up my own discounts, so I have more control over my ability to attract new customers and my visibility on the app.”

Wider support to restaurants

Restaurant Home and Marketer are the latest in a long line of measures Deliveroo offers restaurants to support their businesses. Working with 3,500 restaurants in Hong Kong via a team of more than 2,000 riders, Deliveroo is now serving delicious and convenient meals to people in 16 out of 18 of the city’s districts. In the past six months, Deliveroo has a 20% growth in riders and an 18% growth in the business as a whole.

  • Deliveroo helps restaurants create ‘Virtual Brands’ to diversify their offerings. Creating virtual restaurants allows existing restaurants to increase revenue by offering new or complementary cuisines from their current kitchen, but under new branding. A virtual brand appears as a separate restaurant with a new identity on Deliveroo.

  • Deliveroo offers ‘Editions’ delivery-only kitchens. Restaurants are able to expand without needing a physical presence in the area, enabling them to reach new customers. Deliveroo provides unique data and insights that allow them to tailor concepts and menu items to the area’s needs and preferences, leading to increases in sales of up to 400% in some cases.

  • Deliveroo stays on top of the trends so that restaurants understand where consumer demands are and where they’re headed next. For example, Deliveroo recently found that the most popular cuisine categories in Hong Kong are local Hong Kong food, Shanghainese, Vietnamese and Italian.

  • Wider support: Deliveroo is available to support restaurants with insights and direction on marketing and social media; menu design; photography; tailored customer acquisition and retention strategies.

  • Partnership opportunities, for example Deliveroo for Business offers a hotel room service so that hospitality groups can provide even more comfort and convenience to their guests.

SHARE THIS STORY

Share on facebook
Share on twitter
Share on linkedin
Share on email

RELATED POSTS

3 Innovations for a Cleaner Environment You Never Heard Of

3 Innovations for a Cleaner Environment You Never Heard Of

Innovation in clean energy, sustainable infrastructure and eco-friendly solutions to environmental hazards are the need of the hour. The burden on the world’s natural recourses is immense, and it is high time we focus on renewability and diversification. While we are only scratching the tip of the iceberg, here are three innovations working to create an environment-friendly future.

How Can Entrepreneurs Overcome Loneliness?

How Can Entrepreneurs Overcome Loneliness?

Starting your own business is a project that will take over most of your life. You are straying away from the typical 9-5 jobs that your friends and family may have. The sheer effort you have to make to get a business up and running will leave you feeling lonely. While it might seem almost expected to feel lonely during your startup journey, loneliness is a slippery slope to several health conditions.

8 Techniques to Get Readers Rolling Right into Your Content

8 Techniques to Get Readers Rolling Right into Your Content

We’ve all been there. We’ve spent hours crafting the perfect blog post, article or white paper, but no one is reading it. Why? It could be for a million reasons, but often it’s because we’re not doing enough to get people to come to our content. In this article, we’ll learn about the eight techniques that will help you draw in readers and get your content read!

Amazon vs Flipkart Who Will Win Festival Sale War in India

Amazon vs. Flipkart: Who Will Win the Big Festival Sale War in India?

Amazon India and Flipkart, the two biggest ecommerce giants in India, have always been in a neck-to-neck competition for supremacy in the country. There is no better occasion to showcase their strength and take advantage of people’s shopping mood than during the Indian festive season, which begins in late September featuring various festivals, like Durga Pooja, Dussehra and Diwali.

Reviewing Top AI Boyfriends on Google Play Store

Anima vs. Replika: Reviewing Top AI Boyfriends on Google Play Store

Finding your perfect match can be a long and tedious process. You can go on date after date and still have a long way to go before you find your soulmate. In the meantime, you can curb your loneliness by speaking to an artificial intelligence (AI) chatbot.There are dozens of AI chatbots on the market today that give you the experience of having someone to vent your issues to and discuss your daily lives with.