As people in Hong Kong continue to change their dining habits in line with the global trend of plant-based eating, Deliveroo has been steadily boosting the number of vegan items available on its food delivery platform. Today, Deliveroo is sharing new figures that indicate the growing popularity of vegan dishes – including an incredible 104% YoY growth in vegan orders.
The growing popularity of vegan dining in Hong Kong has led Deliveroo to expand its healthy and sustainable food options, and to partner with more vegan restaurants across the city to bring in a wider variety of vegetarian and flexitarian dishes. Along with a 100%+ YoY jump in the number of Deliveroo restaurant partners serving vegan options as well as a 100%+ YoY rise in volume of Deliveroo orders that contain vegan items, in the first few months of 2020 alone from January until now, Deliveroo has already seen a 20% increase in vegan order volume. The number of Deliveroo partner restaurants serving up vegan items has more than tripled in the past year, growing from 80 to 266.
Almost every district across the city has seen a boost in restaurants on the Deliveroo platform that offer plant-based dishes, to meet the growing demand for healthier, greener choices. The number of Deliveroo partner restaurants in Central serving up vegan items more than doubled in the past year. Central is home to the highest volume of vegan menu items for any Deliveroo district in Q1 2020 – a 40% rise over the same period last year. More districts are also seeing explosive growth in the past year, i.e. over the past year, Deliveroo has boosted its vegan option coverage to encompass all districts the platform is servicing, so that people across Hong Kong can now order vegan menu items from Deliveroo.
Brian Lo, General Manager of Deliveroo Hong Kong, said, “There has never been a better time for healthy eating in Hong Kong, whether you’re a full-time vegan or a part-time plant-based food fan. The growth of vegan restaurant options and vegan order volume is truly staggering. It’s clear that Hong Kongers have a taste for more vegan options, and Deliveroo is more than happy to oblige as we’re always looking to innovate and provide more diverse takeaway eating options on our platform.”
Bringing green success to the forefront is Deliveroo’s partnership with ethical and modern plant-based group TREEHOUSE. Partnering with Deliveroo since September before joining Deliveroo Editions in Wan Chai in January and then Quarry Bay recently, TREEHOUSE has seen an impressive growth of 116% in total sales from October 2019 to March 2020, while orders are up 125% and new customers are up 113%. Beloved for their build-your-own flatbreads, veggie bowls and other plant-based options, TREEHOUSE is now reaching more people than ever before by working with Deliveroo to share its vegan cuisine with more people in more districts.
Christian Mongendre, Founder of TREEHOUSE, said, “TREEHOUSE and Deliveroo’s partnership has had true synergy from the beginning. When I designed the TREEHOUSE concept to be fully takeaway-friendly, I knew Deliveroo was always going to be key to growing the business. We have expanded through Deliveroo and Editions in Wan Chai and Quarry Bay, and by doing so we have been able to create two more new virtual brands. The first being, Origin by TREEHOUSE, which has a Middle Eastern focus, and the newly-launched and very exciting vegetarian high-quality burgers brand, Burgers by TREEHOUSE.
Growing with Deliveroo has been a tremendous way to reach new customers and test different markets in other up and coming areas, where we don’t yet have a physical presence. Over the past few months, thanks to our partnership with Deliveroo, we’ve been able to cover all the way from Sheung Wan to Tai Koo!”
Lo added, “Our partnership with TREEHOUSE, reflects the rise in popularity of plant-based eating in Hong Kong, and how the expansion of vegetarian and vegan options are indeed viable in a city typically known for its abundance of omnivore dishes. We’re excited to evolve alongside all our plant-based restaurant partners, whether that means bringing more healthy options to people in different parts of Hong Kong, or creating sustainable and creative plant-based virtual brands.”
As the city continues to face challenges related to the COVID-19 pandemic, healthy living and diets have been brought to the forefront of many Hong Kongers’ minds. Prior to the spread of the disease, vegetarian consumption was already on the rise in the city with an increase of over 50% from just 2.5% in a two-year span. It is Deliveroo’s intention to help empower vegans, vegetarians and anyone who is looking to make more health conscious dining choices to enjoy the wide range of benefits that come with plant-based eating.
