Deliveroo Launches Breakfast Service and Makes Multi-million-dollar investment in Pickup Services, as Social Distancing Measures Tightens

With the government’s announcement to ban all dine-in services at restaurants beginning Wednesday, 29 July, Deliveroo is today redoubling its efforts to support both customers who want great food and restaurants who need to make sales with the launch of breakfast service. Early-morning risers who are working from home can now access a wide range of eats within their neighbourhood, while those still heading to the workplace can order directly to their desk or conveniently pick up a morning meal on their commute. The food delivery company also announces today that customers will continue to enjoy a 20% discount for all Pickup orders in selected restaurants for the next two weeks starting tomorrow (29 July). This follows the company’s recent announcement of reducing restaurant Pickup commission rates to 3% until the end of September, extended delivery until 11:30pm and activation of the “Here to Deliver” campaign.

 

Customer demand for delivery and pickup meals is on the rise following the latest announcement from the Hong Kong Government that will ban all dining in restaurants as of Wednesday, 29 July. To support restaurant partners and hungry customers – across the city, many of whom are now once again working from home, Deliveroo has launched its breakfast service. Available from today, customers will now be able to order from 7:45am during weekdays and 9am at weekends on the Deliveroo platform, for both delivery and pickup. Participating restaurants are expected to increase total revenue by 10% with breakfast offering through Deliveroo’s platform.

 

Deliveroo has recently made a 8-digit investment in its Pickup service to help more restaurant partners and consumers enjoy an affordable and convenient “grab and go” service that puts safety at the forefront. The service enables customers to order ahead for pickup and therefore avoid waiting times, skip the queue, and do their part to practice social distancing.

 

In July, Deliveroo has worked with its restaurant partners to offer over 7,000 restaurant promotions to consumers, with an aim to help restaurants increase revenue and attract new customers. The food delivery company has also activated its “Here To Deliver” campaign, investing in a multi-channel mass marketing plan to help restaurants reach their target customers, helping them let customers know they are still operating for delivery and pickups.

 

Over the next few weeks, customers will be able to find over 2,000 discount offers on the platform at any given time for both Pickup and delivery.

 

Brian Lo, General Manager of Deliveroo Hong Kong said, “To say the past two weeks have been difficult for Hong Kongers would be an understatement; that’s why we’ve been working on new ways to support everyone – from our riders, to our restaurant partners, to all our Hong Kong customers. Deliveroo has opened up more work for riders to help meet rising demand due to work-from-home conditions and provide flexible work and attractive earnings at this difficult time for many. We’re supporting restaurant partners with relief measures for both deliveries and pickups during the Wave 3 outbreak. We continue to see higher and growing traffic on our platform, therefore we worked with our partners to extend the current discount to customers for both Pickup and delivery, hoping to offer more affordable food options with exciting discounts to encourage Hong Kongers to stay home and stay safe – from breakfast all the way until dinner.”

 

Deliveroo Pickup service has already supported restaurants in Hong Kong to generate new revenue at a tough time for business. Deliveroo’s recent relief measure of providing a significant discount on all Pickup orders over the past few weeks helped restaurant partners to bring in over HK$50 million incremental sales.

 

Susanna, Owner of KAIE Japanese Restaurant, said, “With the worrying situation of the recent Covid-19 local spike, this has been a very difficult time for us; especially with the further government policy on social distancing. We have to shift all of our efforts towards food delivery and takeaway now, and thanks to Deliveroo’ s support especially over the past weeks, we have seen a 300% increase in Pickup orders.”

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