Lifestyle Review

Product Review: Vita Coco

By Kelly Cho Coconuts for natural hydration   Vita Coco is a leading brand for coconut water and related products. Founded in 2004 by Mike Kirban

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TechCity Connect: Big Data & Ethics

Dublin-based marketing agency and event organizer, ditto, boasts a full calendar of online events and webinars, and TechCity Connect was its most ambitious undertaking yet.

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FemTech products

‘Smart’ Living For Women: 8 Lifestyle Femtech Products

Women’s lives as consumers are evolving as gender parity has grown in influence in the product development area. Tech for women has broken away from the limits of mod cons or fertility. In 2019, investments in the femtech industry spiked from $310 million mid-year, to nearly $800 million by the end of the year.

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20 Going On 30

By Jasmine Bina  2020 is an inflection point for brands Brand strategy, at its most basic level, is a prediction. As a founder, you predict

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