Chapter 05: Business as usual

by Gloria So

 

If you’ve been in Hong Kong, you know how much of a struggle it has been going about daily life and business. No matter what side of the conflict you are on, Hong Kong has been changed.

 

In this season of change, how do you continue to conduct business as usual? Do you continue the same marketing strategies and ideas that you had in the past? Do you acknowledge the change of seasons, where before an innovative idea would have worked, but now could be a time for pause? What do you do when people’s sense of security, peace, and belonging has been fractured?

 

I have seen that first hand in running creative workshops and events for the public. In the Spring, before the unrest, we would be getting 20+ participants attending our events. People had this energetic buzz to go out and create together for a good cause. As a result of these demands, Barefoot Love started to roll out various types of creative workshops and events. But then the summer of discontent hit, and life, as we know it in Hong Kong, changed. 

 

While the seasons change, there are things in humans that don’t change. Especially in times of chaos and confusion, we all crave that connection and sense of belonging with each other. We all want reassurance and hope that the place we live in can be and will be a safe place. Your business can be a vehicle and tool to connect with your customers and the general public in ways that leaves them better than before they interacted with you. Are you producing a product or service that connects and leaves people better than before? 

 

As Seth Godin, known as the ‘ultimate entrepreneur for the Information Age’, states, “Our job is to make change. Our job is to connect to people, to interact with them in a way that leaves them better than we found them.” 

 

So how do you do that? How do you generate hope in your business and spark people to continue to thrive and have confidence despite the chaos? One simple way is to get back down to the basics by doing what you believe in, and focusing on the core of what your business is about. I often love trying and testing out new ideas for Barefoot Love. From listening to suggestions from my customers to creating new ideas and partnerships; however, I have to constantly have in the heart of everything I do the purpose of this social enterprise. It is to motivate people to do good together in the creative arts and support charities as they do the hard work on the front-line. By keeping these two values at the heart of everything I do, it gives me the flexibility to change services and products in response to these times. While Barefoot Love still offers our Spread the Love workshops for the public, I’ve also been branching out with new custom school programs that connect students to local charities and hosting some free volunteer events to engage and connect with people. On Saturday mornings, we run Spread the Love photo walks in Sheung Wan. Every month, we connect photographers with the elderly, sharing a common passion for the love of photography and exploring the streets of Hong Kong. These monthly photo walks have often been a highlight to me, as we connect with one another and take time to do some good together in the creative arts. 

 

If you can run your business simply by being your best self, you do not need to follow the latest trends or worry if you are catching up to your competitors. It is more productive during these times of change to focus and get down to the very heart of why your business exists in the first place. That way, you can continue to persevere when times get difficult. As an entrepreneur, there is no road map on what to do when faced with difficult circumstances. Instead, you have to rely on being resilient and adaptable to the circumstances around you. This could be closing a chapter of your business or expanding another avenue that you didn’t think of before. As long as you keep on being true to the heart of why you do what you do, you can offer people around you connection and hope. After all, “the secret of leadership is simple: Do what you believe in. Paint a picture of the future. Go there.” (more Seth Godin wisdom).

 

About the Author

Gloria So is an educator, specifically dreaming up programs that cultivate youth leadership and encourages empathy for the local community. In the last 10 years, she has created multiple service-learning programs, mobilized thousands of donations and provided education consultancy services to organizations. As the founder of Barefoot Love Co, she has stumbled on the exciting world of entrepreneurship and startups. From individuals to institutions, Gloria loves collaborating and partnering to do some social good together.

SHARE THIS STORY

Share on facebook
Share on twitter
Share on linkedin
Share on email

RELATED POSTS

Sophos Unveils Scam Tactics Costing Users Thousands of Dollars

Beware of Fake ChatGPT Apps: Sophos Unveils Scam Tactics Costing Users Thousands of Dollars

Sophos, a global cybersecurity company, has uncovered several apps pretending to be legitimate ChatGPT-based chatbots. These apps overcharge users, generating thousands of dollars each month. According to Sophos X-Ops’ latest report titled “FleeceGPT’ Mobile Apps Target AI-Curious to Rake in Cash”, these deceptive apps have appeared on both Google Play and the Apple App Store.

Essential Privacy Tools to Safeguard Your Devices

Essential Privacy Tools to Safeguard Your Devices

In the ever-expanding digital era, protecting sensitive information and ensuring data security has become paramount. According to a recent study conducted by MAGNA’s Media Trials unit and data governance platform Ketch, a staggering 74 percent of individuals say that data privacy is one of their top concerns.

4 Reasons Why India's EV Industry is Poised for Rapid Growth

4 Reasons Why India’s EV Industry is Poised for Rapid Growth

Hold on to your seats, because India’s electric vehicle (EV) industry is not just gaining speed—it’s shifting gears faster than a Tesla Roadster on Ludicrous mode. EVs are no longer just futuristic fantasies; they’re already ruling the roads of Delhi and zooming past their counterparts fueled by fossil fuels on the highways of Mumbai.

Microsoft-backed Builder.ai Secures Over US$250 Million in Series D Funding

Microsoft-backed Builder.ai Secures Over US$250 Million in Series D Funding

London-based artificial intelligence (AI)-powered composable software platform Builder.ai has raised a significant investment of over US$250 million in Series D funding. Led by Qatar Investment Authority (QIA), the funding round brings the total amount raised by the company to over US$450 million, resulting in a valuation increase of up to 1.8x.

Essential Gaming Slang Terms for True Gamers

Essential Gaming Slang Terms for True Gamers

Gaming is not just a hobby; it’s a culture with its own unique language. Understanding slang and jargon is crucial for having an immersive experience and connecting with fellow gamers. From the acronyms that define player roles to the phrases that capture epic moments, mastering these slang terms is a must for every true gamer.