Chapter 05: Business as usual

by Gloria So

 

If you’ve been in Hong Kong, you know how much of a struggle it has been going about daily life and business. No matter what side of the conflict you are on, Hong Kong has been changed.

 

In this season of change, how do you continue to conduct business as usual? Do you continue the same marketing strategies and ideas that you had in the past? Do you acknowledge the change of seasons, where before an innovative idea would have worked, but now could be a time for pause? What do you do when people’s sense of security, peace, and belonging has been fractured?

 

I have seen that first hand in running creative workshops and events for the public. In the Spring, before the unrest, we would be getting 20+ participants attending our events. People had this energetic buzz to go out and create together for a good cause. As a result of these demands, Barefoot Love started to roll out various types of creative workshops and events. But then the summer of discontent hit, and life, as we know it in Hong Kong, changed. 

 

While the seasons change, there are things in humans that don’t change. Especially in times of chaos and confusion, we all crave that connection and sense of belonging with each other. We all want reassurance and hope that the place we live in can be and will be a safe place. Your business can be a vehicle and tool to connect with your customers and the general public in ways that leaves them better than before they interacted with you. Are you producing a product or service that connects and leaves people better than before? 

 

As Seth Godin, known as the ‘ultimate entrepreneur for the Information Age’, states, “Our job is to make change. Our job is to connect to people, to interact with them in a way that leaves them better than we found them.” 

 

So how do you do that? How do you generate hope in your business and spark people to continue to thrive and have confidence despite the chaos? One simple way is to get back down to the basics by doing what you believe in, and focusing on the core of what your business is about. I often love trying and testing out new ideas for Barefoot Love. From listening to suggestions from my customers to creating new ideas and partnerships; however, I have to constantly have in the heart of everything I do the purpose of this social enterprise. It is to motivate people to do good together in the creative arts and support charities as they do the hard work on the front-line. By keeping these two values at the heart of everything I do, it gives me the flexibility to change services and products in response to these times. While Barefoot Love still offers our Spread the Love workshops for the public, I’ve also been branching out with new custom school programs that connect students to local charities and hosting some free volunteer events to engage and connect with people. On Saturday mornings, we run Spread the Love photo walks in Sheung Wan. Every month, we connect photographers with the elderly, sharing a common passion for the love of photography and exploring the streets of Hong Kong. These monthly photo walks have often been a highlight to me, as we connect with one another and take time to do some good together in the creative arts. 

 

If you can run your business simply by being your best self, you do not need to follow the latest trends or worry if you are catching up to your competitors. It is more productive during these times of change to focus and get down to the very heart of why your business exists in the first place. That way, you can continue to persevere when times get difficult. As an entrepreneur, there is no road map on what to do when faced with difficult circumstances. Instead, you have to rely on being resilient and adaptable to the circumstances around you. This could be closing a chapter of your business or expanding another avenue that you didn’t think of before. As long as you keep on being true to the heart of why you do what you do, you can offer people around you connection and hope. After all, “the secret of leadership is simple: Do what you believe in. Paint a picture of the future. Go there.” (more Seth Godin wisdom).

 

About the Author

Gloria So is an educator, specifically dreaming up programs that cultivate youth leadership and encourages empathy for the local community. In the last 10 years, she has created multiple service-learning programs, mobilized thousands of donations and provided education consultancy services to organizations. As the founder of Barefoot Love Co, she has stumbled on the exciting world of entrepreneurship and startups. From individuals to institutions, Gloria loves collaborating and partnering to do some social good together.

SHARE THIS STORY

Share on facebook
Share on twitter
Share on linkedin
Share on email

RELATED POSTS

Companies that Might Accept Crypto Payments in 2022

Companies that Might Accept Crypto Payments in 2022

The cryptocurrency industry is growing rapidly, and with that growth comes increased interest from companies looking to accept crypto payments. While there are already a few major companies that accept cryptocurrency payments, like Microsoft and PayPal, many more are considering following suit.

Top 5 Personal Finance Books That You Need to Read

Top 5 Personal Finance Books That You Need to Read

When it comes to financing and budgeting, most of us have to learn everything all by ourselves. From figuring out the right kind of investments to learning how to manage your spending habits, we all need to know more about handling our personal finances.

These Startups Are Reducing the Digital Divide

These Startups Are Reducing the Digital Divide

It is hard to imagine doing anything without the internet today, especially since the world was hit by a pandemic. However, in a world where 37% of the global population has never had access to the internet, the reality of who gets to make the most of the internet is heavily skewed in the favor of the developed world.

Top 3 Most Anticipated VR Headsets of 2022

Top 3 Most Anticipated VR Headsets of 2022

There’s no doubt that virtual reality (VR) is here to stay. In recent years, VR technology has come a long way and shows no signs of slowing down. According to the 2021 report by Grand View Research, the global VR market is anticipated to expand at a compound annual growth rate (CAGR) of 15.0 percent from 2022 to 2030.

Should I Quit My High-Paying Job to Start a Business I Love

Should I Quit My High-Paying Job to Start a Business I Love?

So you’re stuck in a job you hate. It’s dragging you down, making you feel miserable every day. You’ve tried to quit, but it’s not that easy. You need the money, and those golden handcuffs are keeping you tied to your boss. Don’t worry, you’re not alone—many people find themselves in the same situation.

When Love Meets Tech - a Deep-Dive into the Matchmaking Industry

When Love Meets Tech – a Deep-Dive into the Matchmaking Industry

In the digital era, the internet has become a popular spot where people have resorted to finding love. By 2024, it is expected that global online dating services will have 276.9 million users. Whether it’s looking for love, a date or someone to hang out with or talk to, it’s obvious that people are actively seeking connections with other beings.