Kuala Lumpur, 3rd October – Astra Baby, Malaysia’s leading importer and distributor of childcare and parenting products has launched Carrot Club, the first Smart Loyalty Program aimed at keeping offline retailers and brand owners well-informed on customer buying behaviour while making the shopping experience for parents and their babies more rewarding through collecting redeemable points. Through Carrot Club, offline retailers and brand owners can better understand their customer’s preferences while parents and their young children are to able access great products and value for their money.
“Firstly, Carrot Club aims to enhance the consumer experience by rewarding them with redeemable points for items for their young ones. The system also keeps track of purchasing behaviour and preferences, enabling our merchants to better engage with consumers. We believe that Carrot Club will enrich the buying experience while addressing certain pain points which offline retailers and brand owners currently face with the rapid rise of e-commerce,” said Mr. Gwei Tze-Co, Founder and Chief Executive Officer of Astra Baby.
According to an article by Inside Retail , offline retailers have experienced difficulty since the introduction of e-commerce. There have been many occasions where brick-and-mortar retail stores have had to close down and lay off sales associates, among other things. The rapid disruption of online businesses along with the evolving shopping behaviors of consumers has resulted in traditional retailers having to become more creative in order to stay afloat.
The Carrot Club program would give offline retailers and brand owners an opportunity to better understand consumer behaviour, thus enabling them to make data-driven improvements to better incentivize and service customers directly. The program works by tagging all childcare products distributed by Astra Baby with QR code scratch stickers. By scanning the code via the WeChat app or any QR code scanner, customers will be able to register as Carrot Club members and begin collecting points with every purchase. As customers continue racking up carrot points, Carrot Club will be able to analyze their buying behaviour and preferences. Through this data, Astra Baby, affiliated brand owners and offline retail partners will be able to align their services with customer needs. Additionally, the Carrot Club stickers act as an extra layer of security by enabling Astra Baby and by extension, retailers to identify the authenticity of a product as well as to determine where and when the item was purchased.
Astra Baby is currently partnered with international and local brands such as Philips Avent, Nuby, Playgro, and Bare Nuhcessities, with more than 1,600 distribution points coverage major retail stores throughout Malaysia, Brunei and Singapore.