ASEAN Startups Steal the Spotlight with Innovative Tech at the Hong Kong Electronics Fair

ASEAN Startups Steal the Spotlight

Tech titans and rising stars converge as Hong Kong’s grand electronic fair begins in October.

The global tech scene has quickened enough, and staying abreast with the latest tech trends isn’t just beneficial—it’s essential. Every day is a canvas for innovation, experimentation and the pursuit of excellence, and the Hong Kong Electronics Fair (HKEF) has consistently emerged as a quintessential platform, renowned for unveiling groundbreaking electronics and catalyzing pivotal industry dialogues.

This October, Hong Kong becomes the global nexus of electronic innovation, hosting the distinguished HKEF (Autumn Edition) alongside the concurrent event “electronicAsia” from October 13 to 16, 2023, at the Hong Kong Convention and Exhibition Centre. Additionally, the online business service Click2Match will unfold from October 6 to 23, ensuring an amalgam of virtual and physical innovation showcases.

Let’s plunge into a preview, shall we? Here, we illuminate three ASEAN startups, ready to astound with their inventive prowess at HKEF 2023.

Spotlighting 3 pioneering ASEAN startups

1. ible Technology PTE. LTD. (Singapore)

Founded in 2015, ible is not just another Internet of Things (IoT) and wearable device brand. It stands as a beacon of hope for enhanced living. Inspired by its name “ible”—a suffix rooted in Middle English and Latin signifying “able to be”—the company envisions a world where technology blends seamlessly into daily life, exponentially enhancing its quality.

Introducing the Airvida T1: An epitome of technological and health convergence

In a world first, ible Technology presents its star creation: the Airvida T1, a perfect harmony of an air-purifying device and noise-canceling earbuds. It doesn’t just promise an unparalleled auditory experience but also wraps you in a bubble of purified air, shielding you against urban pollutants and pathogens during your city commutes.

Introducing the Airvida T1
User interface of Airvida T1’s app 
Image Courtesy of Airvida

Notable features of Airvida T1: 

  • Pristine sound quality: Plunge into in an auditory experience characterized by crystal clear sound, further enriched by an audio equalizer with six diverse sound modes. 
  • Ingenious mobile application: Navigate through real-time air quality insights with comprehensive data on air quality index (AQI), PM2.5 and pollen data based on your location. Additional features include the ability to elevate negative ions around your facial area, combat potent air pollution, and provide push notifications alerting you to AQI level changes. 
  • Unparalleled air protection: Leveraging its unique Breathing Pathway Eco Ion Technology, Airvida T1 achieves a staggering 99.9% accuracy in removing PM2.5 and pollen allergens. What’s more, it proudly flaunts a 99.9% and 95.3% removal rate for the H1N1 virus and bacteria, respectively, as substantiated by reports. 
  • Admirable battery life: Enjoy up to five hours of dual functionality with air purifying and music playing. Opt for the exclusive air purifying function, and the device pledges to be your silent guardian for over 24 hours.

At ible, the mantra is clear: technology should not only be potent and effective but also artistically designed to complement the aesthetics of daily living. Each product, meticulously crafted and rigorously evaluated, is a testament to ible’s unwavering dedication to not only preserve but also elevate the life experiences of your cherished ones.

2. Electron Plus Innovation Co. Ltd (Thailand) 

Electron Plus Innovation, or Electron+, is a titan in semiconductor research and development (R&D), crafting the very foundations of future technology. Specializing in developing semiconductor materials that go beyond mere production, Electron+ integrates into various industries such as energy and healthcare, representing a symbiosis of flexible thermoelectric and sustainable technology.

Electron Plus Innovation
Electron+ was the winner at the GPSC Greenovation Startup Sandbox as the youngest business developer in the field of electric power in 2022.
Image Courtesy of KMITL

Emerging from King Mongkut’s Institute of Technology Ladkrabang, Electron+ was conceived by a group of pioneers in nanomaterials R&D. As the startup navigated the competitive tech terrain, its skills were recognized on significant platforms like the National Innovation Agency (NIA) stage. Their triumphant ascent to the top position at the Startup Thailand League 2022 marked their arrival in the tech domain, casting a spotlight on their innovation.

A glimpse into the revolutionary Flexible Thermoelectric (FTE) Device

Electron+’s Flexible Thermoelectric (FTE) Device, a revolutionary innovation, has drawn the thermoelectric industry’s eye. This device can produce power, heat and chill at the same time, finding applications across various industries, including:

  • Food packaging applications: With its dual heating and cooling properties, the FTE device can be seamlessly used in the food packaging industry, birthing innovations like self-heating water glasses.
  • Electric vehicle (EV) applications: Targeting both point-specific heat dissipation solutions and overall heat management for EVs, the FTE Device can enhance both the performance and durability of EVs.

Moreover, Electron+ has also recently collaborated with SCG Chemical to amplify its device’s technological development and customer reach. Currently, this forward-thinking tech startup is inviting investment mentors to help bring their innovative solutions to the global market, while navigating challenges like limited space and the necessity for advanced production machinery.

3. Gozone Communication and Technology Company Limited (Vietnam) 

Venture into the realm where innovation intertwines seamlessly with design, and you’ll discover Gozone Communication and Technology Company Limited, also known as Zone42. This Vietnamese enterprise, consisting of industrial designers, product developers and prototype makers, has established a specialized domain. They design toys, consumer goods and lifestyle products, striking a chord with contemporary consumers.

AI-powered shoe design by Zone42
Image Courtesy of Zone42

Spotlight on Zone42’s services: A fusion of AI and manufacturing technologies

Zone42 marries AI and cutting-edge manufacturing technologies to ensure each product is a testament to accuracy and innovative dynamism, crafting a journey from idea inception to product realization through four pivotal stages:

  1. Product design: Ideas are brought to life with sketching and 3D modeling, transforming nascent concepts into visual realities.
  2. Product development: Careful testing and preparation allow the foundational design to transition smoothly from paper to production.
  3. Prototype development: Fast prototyping and comprehensive user testing refine each prototype, ensuring it is production-ready and functionally flawless.
  4. Material development: Thorough research and testing underpin the selection of optimal materials, guaranteeing superior product outcomes.

Zone42’s influence permeates various sectors, including toys and games, animation, movies and startup branding, with their prowess in 3D printing and 3D plastic printing bolstering their industry leadership. Technologies like Selective Laser Sintering (SLS), Fused Deposition Modeling (FDM) and Stereolithography (SLA) are prominently employed in their operations.

Furthermore, Zone42 has entwined its capabilities with SLM Solutions and Vinnotek, incorporating the finest printing machinery into their production landscape. 

More about the HKEF (Autumn Edition) 2023 

HKEF is not merely a showcase but a profound platform where startups like ible Technology, Electron Plus Innovation and Gozone Communication can immerse in learnings from global leaders, comprehend market requirements and potentially, cultivate collaborations defining tech’s future.

Intricately designed to cater to a myriad of tech enthusiasts and innovators, the Fair presents diverse attractions across key areas:

  • Hall of Fame: A parade of elite domestic and international brands, showcasing their flagship offerings.
  • Startup Zone: A garden where the seeds of future tech are sown, young visionaries and their start-ups introduce the world to future tech trends and connect with potential networks. 
  • Tech Hall: A spectacle of the most avant-garde electronic innovations.

The exciting tapestry of exhibitors

More than two thousand exhibitors from across the globe, including notable contingents from Mainland China, Hong Kong, and significant ASEAN nations like Thailand, Vietnam, Singapore and Myanmar, will mark their presence at the tech fair. 

Wrapping up

The Hong Kong Electronics Fair (Autumn Edition) stands as a testament to the ever-growing technological developments across the globe. Such exhibitions not only promise as a ground for international brands’ confluence but also a ray of hope for the new generation of tech entrepreneurs who are in search of mentors, investors and networking opportunities. 

Mark your calendars now so that you won’t miss out on the world-class Hong Kong Electronic Fair (Autumn Edition) 2023!

HKTDC Hong Kong Electronics Fair (Autumn Edition)


  • Physical Fair: October 13-16, 2023
  • Click2Match (Online): October 6-23, 2023  

Venue: Hong Kong Convention and Exhibition Centre, 1 Expo Drive, Wan Chai, Hong Kong

Website link: 

Registration links:

Also read: 

Header Image Courtesy of Hong Kong Electronics Fair


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