From Collaborating to Owning: Is the Next Step for Influencers Entrepreneurship?

“Swipe up to get this exclusive product and get a 20% discount using my code”—have influencers tapped into their fullest marketing potential?  Unless you’ve been living under a rock, you’ve likely encountered these social media calls to action. In the realm of digital marketing, influencer marketing has carved out a massive niche. It is on […]

From Collaborating to Owning: Is the Next Step for Influencers Entrepreneurship? Read More »

“Swipe up to get this exclusive product and get a 20% discount using my code”—have influencers tapped into their fullest marketing potential?  Unless you’ve been living under a rock, you’ve likely encountered these social media calls to action. In the realm of digital marketing, influencer marketing has carved out a massive niche. It is on