Yango Play Launches the First AI-Powered Entertainment App in the GCC

Yango Play delivers a wide range of Arabic and international entertainment, personalized for users by the AI assistant Yasmina.

Yango has introduced Yango Play in the MENA region, marking a significant advancement in entertainment services by integrating video streaming, music and mini-games into a single AI-powered platform. 

This service, the first of its kind, caters to a wide range of entertainment preferences with exclusive content including Arabic and international films, series, personalized music streams and interactive mini-games. Yango Play is enhanced by Yasmina, an AI-based Arabic voice assistant, and is now accessible in KSA, UAE and other GCC countries across various platforms such as smartphones and TVs.

Celebrating regional content and talent

Yango Play emphasizes authentic content, showcasing the works of regional production studios and artists. It aims to enrich the entertainment landscape by offering original content that reflects the cultural identity of its subscribers. This platform serves as a springboard for local talent, contributing to the diversity of entertainment options available.

Yasmina, the bilingual AI assistant

Yasmina, the bilingual AI assistant built into Yango Play, offers interactions in Arabic and English, enhancing user experience with entertainment recommendations. Fluent in Khaleeji and understanding major Arabic dialects, Yasmina provides personalized assistance, from suggesting music to answering queries about the weather or significant dates. This feature significantly enhances navigation and enjoyment within the Yango Play app.

AI-powered personalized music streaming

A core feature of Yango Play is its AI-driven music streaming service, which creates personalized playlists for users, highlighting regional music tailored to their preferences. This personalized approach ensures a unique listening experience for each user, with the platform’s recommendation technology continually evolving to better cater to individual tastes and cultural backgrounds.

Roman Shimansky, MENA Region Business Director at Yango Play, shared insights on the launch, emphasizing the company’s commitment to delivering a comprehensive entertainment experience. Yango Play aims to transform every moment into a delightful adventure through a diverse selection of content, leveraging AI to curate experiences that resonate with users’ preferences. 

“We are deeply committed to enhancing these experiences through our original content and strategic collaborations with regional creatives, ensuring that each choice on our platform is a step towards discovering vibrant new emotions,” he added.

Looking ahead: A content-rich future

Yango Play is gearing up to expand its catalog with highly anticipated titles, including the biggest Arabic blockbuster of 2023, “Mr. Ex”, and the sequel to “Awlad Harim Kareem”, showcasing its commitment to delivering both acquired and originally produced films and series.

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Header Image from Freepik

Press release link: https://www.prnewswire.com/news-releases/yango-unveils-yango-play-in-mena-an-ai-powered-entertainment-super-app-with-movies-series-music-and-mini-games-302063353.html 


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