The Future of Entertainment: NFKings and Star CM Launch Sing!China Metaverse

NFKings and Star CM Launch Sing!China Metaverse

Dive into Sing!Meta and experience a revolutionary level of engagement with Sing!China.

Web3 technology company NFKings has partnered with Star CM Holdings Limited, the biggest creator and operator of variety program IP in China, to launch Sing!Meta. This web3 entertainment metaverse will provide an immersive and interactive experience for over 100 million viewers and fans of Sing!China, a popular reality TV show in mainland China. In this metaverse version, the show’s viewers, contestants and fans will have a more engaging experience, with every item becoming a blockchain-based digital asset.

The launch event witnessed the presence of Chief Executive Officer of Star CM Tian Ming, Chief Executive Officer and Founder of NFKings Matthew Lim and NFKings Founder Mario Ho. They anticipate that NFKings’ robust web3 technology will provide unique virtual interactive experiences for the viewers and fans of Sing!China.

The event garnered significant attention from renowned enterprises and media spanning both web3 and traditional sectors. Hash Global, a prominent web3 venture capital firm in Asia, co-hosted the event., a leading e-commerce platform for digital art in China, was also invited to explore the limitless potential of web3 alongside Sing!Meta.

Transforming entertainment with NFKings’ web3 protocol: The Sing!Meta experience

NFKings and Star CM’s web3 joint-venture, Sing!Meta, introduces a novel trend in the entertainment industry. By leveraging NFKings’ web3 technology, Sing!Meta will serve as a digital gateway for television audiences to access Sing!China’s virtual stage. This initiative allows over 100 million viewers and aspiring contestants to participate in Sing!Meta. They will be able to establish their unique decentralized identities, mint their music as non-fungible tokens (NFTs), own and personalize their music rooms in Sing!Meta and avail other exclusive accesses only possible through their NFT ownership.

Sing!Meta promises an innovative show experience in the metaverse, doing away with the traditional constraints of location, time and seasonal programming. It will be an all-year entertainment platform, allowing participants to interact directly with other viewers and competitors.

The future of web3 in Hong Kong and mainland China: Government initiatives and regulations

This partnership comes amid a rise in government support for web3 development in Hong Kong and mainland China. With the introduction of guidelines for virtual asset trading platform operators effective since June, the Hong Kong Special Administrative Region demonstrates its commitment to becoming a leading hub for digital finance and digital assets. 

Beijing, too, with the release of the Beijing Web 3.0 Innovation and Development White Paper (2023), recognizes web3 technology as a crucial trend driving future development in the internet industry. These government initiatives point towards a promising future for the growth and integration of web3 throughout Hong Kong and mainland China.

Sing!Meta will be available for download globally, while NFKings and Star CM remain committed to introducing blockbuster variety shows and top IPs into the metaverse. Together, they aspire to establish a thriving web3 entertainment ecosystem that represents the next evolutionary phase for both industries.

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Header image courtesy of Freepik


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