By Sanika Kulkarni The challenges of sustainability, brand loyalty, and growth amid a global health crisis Being a heritage clothing brand like Chicks during a pandemic comes with a unique set of challenges. Directors Alicia and Jennifer Tam, the fourth-generation heirs to the family business, [...]
09 Jun 2020 – simple pieces is a millennial-favorite brand, with a large following amongst China’s younger generation. Their timeless designs and high-quality fabrics are empowering women to curate their perfect everyday wardrobe that is that is both functional and comfortable to wear. The brand has become one of the trailblazers of fashion in Asia and a top seller on Tmall and Taobao (joining level 7 category within months), particularly celebrated for their jeans and pants.
They are now proudly launching the simple pieces X Initial D Limited Edition collection, a collaboration with the iconic Japanese street racing manga series by the famous artist Shuichi Shigeno. As a celebration of Initial D’s 25th anniversary, simple pieces and Initial D teamed up to design a collection of graphic T-shirts, denim jeans and accessories in simple pieces’ distinctive best selling silhouettes and Shigeno’s original artworks.
The simple pieces X Initial D Limited Edition Collection is now available at Techstyle X pop-up store, where visitors can discover the entire manga-inspired collection for a limited time only. Do not miss the opportunity to experience the world of simple pieces X Initial D at The Mills (Shop 108, 45 Pak Tin Par Street, Tsuen Wan).