[Press Release] MoEngage Named a Strong Performer in 2020 Mobile Engagement Automation Report by Independent Research Firm

MoEngage, the leading insights-led customer engagement platform, announced that it has been named a “Leader” in the 2020 Gartner Magic Quadrant for Mobile Marketing Platforms report. A complimentary copy of the report is available here.

MoEngage has seen rapid growth and adoption of its AI-powered, insights led platform by customer-obsessed marketing and product teams among several large enterprises across the world. Global brands and Fortune 500 companies across 35+ countries— including brands like Ally Financial, Nestle, Samsung, Deutsche Telekom, and McAfee, along with mobile-first companies such as Ola, OYO, and Tokopedia—leverage MoEngage’s AI-powered, insights-led customer engagement platform to gain rich intelligence into their customers’ interests and behaviors fueled by their proprietary AI engine, Sherpa.

“Today’s consumers demand a consistent, individualized experience across channels, with content in context. To meet these expectations, brands need to understand the series of moments that make up each customer’s journey and create a personalized, yet frictionless, customer experience,” said Raviteja Dodda, Co-founder & CEO of MoEngage. “Unfortunately, marketing and product teams struggle to meet these expectations as most tools only provide campaign automation and reporting. They do not deliver insights into customer behavior, which can help brands craft personalized messages”.

MoEngage’s insights-led customer engagement platform brings together native and third-party data sources to help marketers create a comprehensive, unified customer profile. Additionally, MoEngage customers can harness the benefits of its strong partner ecosystem including partners such as Mixpanel, Segment, and Amplitude.

Powered by its intelligent AI-engine Sherpa, marketers can leverage AI-powered automation and optimization to make orchestrating moments-based journeys a reality. With access to the right analytics, segmentation, and engagement tools, MoEngage enables hyper-personalization at scale across multiple channels and touchpoints including mobile push, email, in-app, web push, on-site messages, and SMS.

“We believe that our heritage in AI-powered, insights-led customer engagement alongside our three-tiered support strategy for customer success and commitment to product innovation, has contributed to our growth and recognition in the mobile marketing category,” added Dodda.

With this rapid growth, MoEngage has also strengthened its global team, product, and service offerings to meet the scale. Processing over 70bn customer interactions and delivering over 50bn messages to 500m customers every month, MoEngage is one of the fastest-growing companies in this market and one of the highest-rated solutions by customers on Gartner Peer Insights. Their global team grew 10X across the board with a significant focus on customer success and growth functions, which helped the brand geographically diversify operations and build industry expertise across retail, financial services, telecommunications, media industries, among others.

You can download a complimentary copy of the 2020 Gartner Magic Quadrant for Mobile Marketing Platforms here.

About MoEngage:

MoEngage is an insights-led customer engagement platform, built for customer-obsessed marketers and product owners. More than 1,000 customer-obsessed brands across 35 countries use MoEngage to send 50 billion messages to 500 million consumers every month. With offices in nine countries, MoEngage is backed by marquee investors such as Eight Roads, F-Prime Capital, Matrix Partners, Helion Ventures, Exfinity Ventures,  and Venture East. In the recent G2’s Fall reports, MoEngage was named a leader in 8 different categories including Mobile Marketing and Marketing Analytics. MoEngage was also named a Strong Performer in the recent Forrester Wave Report for Mobile Engagement Automation, Q3 2020.

SHARE THIS STORY

Share on facebook
Share on twitter
Share on linkedin
Share on email

RELATED POSTS

Top 5 Clothing Items That Are Contributing to Skims’ Net Worth

Top 5 Clothing Items That Are Contributing to Skims’ Net Worth

In 2022, American media personality Kim Kardashian’s shapewear brand Skims reached a market capitalization of US$3.2 billion. This massive net worth is a byproduct of a lot of factors, such as Kim’s popularity, the brand’s inclusive size range and adaptability (as we saw during the pandemic) to name a few.

5 Companies That Have Already Announced Job Cuts This Year

Layoffs in 2023: 5 Companies That Have Already Announced Job Cuts This Year

The layoff spree at tech giants is bleeding into a new year. It has been just three weeks since we entered 2023, yet the media is buzzing with disturbing numbers about people being laid off by tech companies: At least 104 tech companies let go more than 26,000 employees. This means, more than 1,600 tech employees were dismissed per day in the past couple of weeks. Let’s take a look at the top tech companies that are laying off aggressively.

Goblin Mode

Decoding the World’s Obsession with “Goblin Mode”

Do you find yourself struggling to maintain a positive and productive attitude at work? Are you becoming increasingly irritable or disengaged from constantly feeling overwhelmed and stressed? If so, you’re not alone. Many people experience this state of mind, and some turn on their ‌ “goblin mode” to cope with it. The term “goblin mode” gained popularity in February 2022

Instagram vs YouTube—Which Is Better for Your Business?

Instagram vs YouTubeWhich Is Better for Your Business?

With the rise of social media platforms, like Instagram, TikTok and YouTube, businesses have gained new opportunities to reach their potential customers. It’s important to note that Instagram and YouTube are not just for entertainment; they can be used as powerful tools for marketing and creating brand awareness. Many individuals already use YouTube, TikTok and more to earn money.

What Is Ambient Computing? How Does It Affect Our Lives?

What Is Ambient Computing? How Does It Affect Our Lives?

Picture this: it’s five degrees Celsius outside, and you are freezing, but instead of you adjusting your thermostat, your house automatically realizes that it needs to be warmed up and changes the temperature accordingly. That is what ambient computing is all about. Ambient computing (also called ambient intelligence) refers to technology immersed into your environment. You don’t have to consciously interact with it using screens or keyboards.

How Can AI Be Used in Governance?

How Can AI Be Used in Governance?

One of the many things that artificial intelligence (AI) is capable of doing is helping governments function smoothly. In a previous article, we discussed that, over time, AI would be responsible for more decision-making. As such, it can help governments worldwide make tough decisions by ridding the decision-making process of human biases.