Augmented Reality Market Growth & Trends
The global augmented reality market size is estimated to reach USD 340.16 billion by 2028, according to a new report by Grand View Research, Inc. It is anticipated to register a CAGR of 43.8% from 2021 to 2028. Continued innovations in the Augmented Reality (AR) realm, which have triggered the adoption of the technology in several industries and industry verticals, is fueling market growth. People are increasingly adopting the AR-supported online platforms for shopping, education, and social media interactions, among other purposes, for a better immersion experience. The introduction of Website-based AR (WebAR), a digital technology that allows users to directly access AR on the internet without having to download any application, is expected to create substantial opportunities for the market growth.
E-commerce sales are on the rise as brick and mortar retail stores remain temporarily shut, in various parts of the world in the wake of the COVID-19 pandemic. Hence, several businesses are launching new products online and adopting AR technology to provide an immersive experience to buyers. AR and 3D visualization are allowing consumers to experience products virtually in real time before making a buying decision.
The adoption of AR technology in the education industry is also gaining traction owing to the potential of the technology to help students in experiencing a more detailed and live explanation of informative concepts. The adoption of augmented reality in the education industry is poised for significant growth over the forecast period as several educational institutions are shifting their courses and lectures to virtual event platforms in the wake of the COVID-19 pandemic.
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Augmented Reality Market Report Highlights
Smartphone proliferation and widescale adoption of AR in mobile games are expected to drive the growth of the market
The handheld devices display segment is anticipated to exhibit the highest CAGR of over 45.0% from 2021 to 2028
The industrial and manufacturing application segment accounted for the highest revenue share in 2020
The Asia Pacific regional market is expected to register the highest CAGR over the forecast period
Augmented Reality Market Segmentation
Grand View Research has segmented the global augmented reality market based on component, display, application, and region:
AR Component Outlook (Revenue, USD Million, 2016 – 2028)
Hardware
Software
AR Display Outlook (Revenue, USD Million, 2016 – 2028)
HMD & Smart Glass
HUD
Handheld Devices
AR Application Outlook (Revenue, USD Million, 2016 – 2028)
Aerospace & Defense
Automotive
Education
E-commerce & Retail
Gaming & Entertainment
Healthcare
Industrial & Manufacturing
Others
AR Regional Outlook (Revenue, USD Billion, 2016 – 2028)
North America
U.S.
Canada
Europe
U.K.
Germany
Asia Pacific
China
India
Japan
South Korea
Latin America
Brazil
Middle East & Africa
List of Key Players in the Augmented Reality Market
Google, LLC
Sony Corporation
Facebook LLC
Magic Leap, Inc.
Samsung Electronics Co., Ltd.
HTC Corporation
Wikitude GmbH
About Grand View Research
Grand View Research, U.S.-based market research and consulting company, provides syndicated as well as customized research reports and consulting services. Registered in California and headquartered in San Francisco, the company comprises over 425 analysts and consultants, adding more than 1200 market research reports to its vast database each year. These reports offer in-depth analysis on 46 industries across 25 major countries worldwide. With the help of an interactive market intelligence platform, Grand View Research helps Fortune 500 companies and renowned academic institutes understand the global and regional business environment and gauge the opportunities that lie ahead.
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