What Hong Kong Startups should know about SEO | “A majority of startups should be investing their [time] in SEO, unless they have a good reason not to,” said Joshua Steimle, an SEO guru, when we were chatting about this issue of Jumpstart Magazine. One of the biggest challenges that startups face is raising awareness of their business. Online, Search Engine Optimisation (SEO) is one of the best ways to get “free” traffic through high ranking of relevant phrases. With 93% of online searches starting with a search engine, and 70% of all clicks going to organic traffic (not paid search) – why not be where the action is?