Kanmo Group partners with Capillary Technologies to increase store conversion with AI-powered solutions

Singapore – January 9 2020 – Capillary Technologies, leader in omnichannel engagement
solutions, has become an AI partner for the Kanmo Retail Group, which manages more than
180 stores for 13 brands throughout Indonesia, including Mothercare, COACH, and Justice.
Kanmo group was already using Capillary solutions for engaging their customers across online
and offline with personalised communication since last year.

Offline retail in Indonesian market still continues to contribute about 95% to the total retail.
Indonesians still like to visit physical stores for the look and feel of the product. Keeping
customers at the centre of attention, Kanmo Group wanted to build an offline clickstream of data
(similar to what eCommerce has) to support the Group’s mission to provide exceptional retail
experience to customers.

Capillary’s VisitorMetrix not only enables brands to analyse historical store traffic patterns to
determine staffing requirements but can also give immediate responsive data to changes,
including studying the impact of promotional campaigns. Brands can use this information to
strategise their operations and marketing campaigns to look deeper at their performance and
pull the right levers for improved productivity.

“While our eCommerce business is growing, we did not want to lose focus on offline stores.
Combining the in-store consumer behaviour with the transactional data will give us a complete
360-degree view of our customers and help us personalise our offerings and services,” said
Hitesh Bharwani, Founder and Group Managing Director at the Kanmo Group.

“Capillary was already helping us to engage our customers through offline and online channels
and with VisitorMetrix which is tightly integrated with the existing systems helps us to make
better decisions based on enriched data” Bharwani added.

Aneesh Reddy, Co-founder and Chief Executive Officer at Capillary Technologies commented
on the Capillary partnership with the Kanmo Group, “We are pleased to be helping the Kanmo
Group with our solutions and to be involved in their digital journey. We will soon be launching
VisitorSense to help retailers capture more data. The product will be able to provide with
demographics and fashion profiles of the visitors to help you understand. We hope to establish
a useful long-term partnership”.

SHARE THIS STORY

Share on facebook
Share on twitter
Share on linkedin
Share on email

RELATED POSTS

Top Three Weirdest Mobile Game Advertisements

Top Three Weirdest Mobile Game Advertisements

Whether on YouTube or Instagram, I’m sure you all must have seen at least one mobile game advertisement. One common trope with today’s mobile game advertisements is that they tend to mislead their audience.
You might have come across these weird ads while scrolling through social media: In the ad for the strategy game “Game of Sultans”, a sultan is fat-shaming his daughter; in the match-three puzzle game “Lily’s Garden” ad, women use washing machines as vibrators.

The Maximalist Fashion Trend Where Did It Come From and Where Is It Going

The Maximalist Fashion Trend: Where Did It Come From and Where Is It Going?

If you Google “maximalist fashion”, you will be swamped with dressing guides dedicated to this “the more, the better” trend published by leading fashion magazines in 2022. Rapidly gaining popularity in the last couple of years, maximalist styles are breaking out of the runway of an Haute Couture fashion show, a red carpet event or a K-pop performance to conquer streets in high fashion neighborhoods.

How Is Technology Influencing the Food and Beverage Industry

How Is Technology Influencing the Food and Beverages Industry?

Food waste, sustainability and animal cruelty are some of the biggest challenges facing the food and beverage (F&B) industry nowadays. Like any other sector, the industry is dipping its toe into technology and innovations to seek solutions. While we are already seeing more food tech solutions in our everyday lives, like plant-based meat alternatives and food waste management startups.

3 Innovations for a Cleaner Environment You Never Heard Of

3 Innovations for a Cleaner Environment You Never Heard Of

Innovation in clean energy, sustainable infrastructure and eco-friendly solutions to environmental hazards are the need of the hour. The burden on the world’s natural recourses is immense, and it is high time we focus on renewability and diversification. While we are only scratching the tip of the iceberg, here are three innovations working to create an environment-friendly future.