Kuala Lumpur, 30 August 2019 – CARE Concierge, Malaysian startup focusing on the local
elder care industry was recently announced as a regional finalist in the JUMPSTARTER 2020
Global Pitch Competition, hosted by Alibaba and Malaysia Digital Economy Corporation
(MDEC). The startup was among the 5 announced finalists at the competition, from over 200
CARE Concierge was also awarded with The Innovation Startup Award for its belief in the
importance of helping the elderly age-in-place and providing peace-of-mind to family members
through its proprietary tech app. It was also voted and recognised as the Audience’s Favourite
– becoming the only startup to earn both accolades – for its efforts in revolutionising the elder
JUMPSTARTER is a not-for-profit initiative curated by Alibaba Entrepreneur’s Fund. It is a
platform for entrepreneurs and innovators to pitch and showcase their ideas. JUMPSTARTER
aims to identify and support the growth of quality, high-potential startups and provide high-
impact networking opportunities that can spur the growth in startup-ecosystems worldwide.
CARE Concierge, with their achievement of regional finalist at JUMPSTARTER 2020 yesterday
and its award of becoming the SEA Startup Disruptor of the Year in Wild Digital 2019 in July,
has been recognised with two SEA awards for its innovation in the elder care industry, and
places Malaysia at the forefront of this sector in ASEAN.
The startup, along with the other regional finalists announced at JUMPSTARTER will proceed to
compete in the grand finale in February next year, where they will face off against other finalists
from Shenzhen, London, San Francisco, Toronto, Hong Kong, Beijing, and Shanghai. Top 5
teams will receive a cash prize of US$100,000 (approx. RM420,000) to support their future
In addition to receiving financial rewards to further their social impact, top JUMPSTARTER
companies will also gain access to the Alibaba ecosystem to help them gain insight, experience,
and resources to expand their businesses.
To find out more, please visit CARE Concierge’s official website at
The app is also available on both the iOS App Store and the Google Play Store.
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In the world of business, having a singular goal to focus on can be the key to success. That’s where the North Star Metric (NSM) comes in. Coined by startup investor Sean Ellis, the NSM is the measure of the value a company is delivering to its customers and is used as a means to predict the growth of the business.